Google Ads is a popular advertising platform that allows businesses to reach their target audience through targeted ads. However, sometimes these ads can be disapproved by Google for various reasons. Understanding why Google Ads disapproves ads is crucial for businesses to ensure that their ads are approved and reaching their target audience.
There are several reasons why Google Ads disapproves ads, ranging from policy violations to technical issues. Some of the common reasons include:
- Policy violations: Google Ads has strict policies regarding the content and format of ads. Violating these policies can result in ad disapproval. Common policy violations include misleading content, inappropriate language, and unsupported claims.
- Technical issues: Ads can be disapproved if they do not meet technical requirements, such as broken links, incorrect formatting, or slow loading times.
- Quality issues: Google Ads aims to provide a high-quality user experience, and ads that do not meet these standards can be disapproved. This includes ads with low relevance or quality scores.
In this article, we will explore the reasons why Google Ads disapproves ads in more detail and provide tips on how to avoid ad disapproval. By understanding the reasons for ad disapproval and taking the necessary steps to ensure ad compliance, businesses can maximize the effectiveness of their Google Ads campaigns.
Understanding Google Ads Policies
If you’re running ads on Google Ads, it’s important to understand the platform’s policies to avoid disapprovals. Google Ads policies are in place to ensure that ads are safe, legal, and appropriate for users. In this section, we’ll cover the different policies that you need to adhere to when creating ads for Google Ads.
Ad Content Policies
Google Ads policies prohibit ads that are misleading, offensive, or harmful to users. Here are some of the things that you should keep in mind when creating ad content:
- Ad content should be accurate and truthful.
- Ads should not contain false information or make misleading claims.
- Ads should not promote illegal products or services.
- Ads should not contain content that is considered offensive or inappropriate.
Editorial and Technical Requirements
In addition to ad content policies, Google Ads also has editorial and technical requirements that you need to follow. These requirements ensure that ads are high-quality and meet certain standards. Here are some of the things that you should keep in mind:
- Ad headlines should be clear and relevant to the ad content.
- Ad descriptions should provide additional information about the product or service being advertised.
- Ads should not contain excessive capitalization, symbols, or punctuation.
- Ads should not contain broken links or redirect to irrelevant pages.
To avoid disapprovals, make sure that your ads adhere to all of the policies and requirements outlined by Google Ads. By doing so, you can ensure that your ads are safe, legal, and appropriate for users.
Remember, Google Ads policies are constantly changing, so it’s important to stay up-to-date with the latest policies and requirements.
Common Reasons for Disapproval
If your Google Ads are disapproved, it can be frustrating and confusing to figure out why. Here are some of the most common reasons for disapproval:
Google Ads policies prohibit certain types of content. Here are some examples:
- Adult content: Ads that promote sexually explicit content, escort services, or sexual enhancement products are not allowed.
- Dangerous products or services: Ads that promote weapons, explosives, tobacco, or illegal drugs are prohibited.
- Misleading content: Ads that make false claims or deceive users are not allowed.
In addition to prohibited content, Google Ads policies also prohibit certain practices. Here are some examples:
- Misrepresentation: Ads that misrepresent the product or service being offered are not allowed.
- Malicious behavior: Ads that promote phishing, malware, or other harmful content are prohibited.
- Unfair targeting: Ads that discriminate against certain groups or unfairly target vulnerable individuals are not allowed.
Some types of content are allowed on Google Ads, but with restrictions. Here are some examples:
- Healthcare-related content: Ads that promote healthcare-related products or services may be allowed, but with restrictions on claims and targeting.
- Financial services-related content: Ads that promote financial services may be allowed, but with restrictions on claims and targeting.
- Political content: Ads that promote political candidates or issues may be allowed, but with restrictions on targeting and disclosure requirements.
It’s important to review Google Ads policies and ensure that your ads comply with them. By doing so, you can avoid disapproval and ensure that your ads reach your intended audience.
How to Fix Disapproved Ads
If your Google Ads have been disapproved, you need to fix them to get them running again. Here’s what you need to do:
Reviewing Disapproval Reasons
When your ad is disapproved, Google will provide a reason for the disapproval. You can view the reason by hovering over the “Status” column in your Google Ads account. Click “Read the policy” under the disapproval reason to learn more about the policy violation impacting your ad.
Some common reasons for disapproval include:
- Destination not working
- Spelling or grammar errors
- Misleading content
- Restricted content
- Trademark infringement
Editing Your Disapproved Ad
Once you have identified the reason for disapproval, you can edit your ad to fix the issue. Here are some tips for editing your disapproved ad:
- Fix any spelling or grammar errors
- Remove any restricted content
- Ensure that your ad content is not misleading
- Ensure that your ad complies with Google’s policies
Requesting a Review After Fixing Your Ad
After you have edited your disapproved ad, you can request a review from Google. To do this, follow these steps:
- Go to the Ads & Extensions page in your Google Ads account.
- Select the disapproved ad you want to request a review for.
- Click “Request review”.
- Fill out the form and submit your request.
Google will review your ad and let you know if it has been approved or if further changes are needed.
So, fixing disapproved ads is a straightforward process. Review the disapproval reasons, edit your ad to fix the issue, and request a review from Google. By following these steps, you can get your ads running again and reach your target audience.
Preventing Future Ad Disapprovals
To prevent future ad disapprovals, it is important to familiarize yourself with Google Ads policies and regularly review your ads.
Familiarize with Google Ads Policies
Google Ads policies are in place to ensure that ads are safe, appropriate, and compliant with local laws and regulations. Familiarizing yourself with these policies can help you avoid unintentional violations that can lead to ad disapprovals. Here are some tips to help you stay compliant with Google Ads policies:
- Read and understand the policies: Take the time to read and understand the policies and guidelines that apply to your ads. You can find the policies in the Google Ads Help Center.
- Keep up to date with changes: Google Ads policies are subject to change, so it’s important to stay up to date with any changes that may affect your ads.
- Use Google’s Policy Preview Tool: Use the Policy Preview Tool to check if your ads comply with Google’s policies before submitting them for review.
Regularly Review Your Ads
Regularly reviewing your ads can help you identify and fix any issues that may lead to ad disapprovals. Here are some tips to help you review your ads:
- Check for policy violations: Use the “Policy Details” column in the Google Ads interface to check for any policy violations that may be affecting your ads.
- Review your ad copy: Review your ad copy to ensure that it is accurate, clear, and complies with Google’s policies.
- Check your landing pages: Check your landing pages to ensure that they are relevant to your ads and comply with Google’s policies.
- Monitor your ad performance: Monitor your ad performance to identify any issues that may be affecting your ads, such as low click-through rates or high bounce rates.
By familiarizing yourself with Google Ads policies and regularly reviewing your ads, you can help prevent future ad disapprovals and ensure that your ads are safe, appropriate, and compliant with local laws and regulations.