Why Does Google Ads Keep Charging Me? 5 Possible Reasons Explained

Why Does Google Ads Keep Charging Me 5 Possible Reasons Explained

Are you wondering why Google Ads keeps charging you? You’re not alone. Many advertisers have experienced unexpected charges, and it can be frustrating to figure out why. In this article, we’ll explore some common reasons why Google Ads may be charging you and what you can do about it.

One reason you may be seeing charges is that Google Ads and your bank operate on different systems, so charges can post on different days. Additionally, your bank statement charges may look different from those in your Google Ads account. It’s important to keep this in mind when reviewing your billing statements. We’ll dive deeper into this issue and other common reasons for unexpected charges in the next section.

If you’re feeling overwhelmed by unexpected charges, don’t worry. We’ll provide you with some tips on how to manage your billing and avoid unexpected charges in the future. By the end of this article, you’ll have a better understanding of why Google Ads may be charging you and how to take control of your advertising costs.

Understanding Google Ads Billing

Google Ads is an advertising platform that allows businesses to promote their products or services to potential customers. It is important to understand how Google Ads billing works to avoid any confusion or unexpected charges. Here are some key things to keep in mind:

  • Google Ads charges are based on the number of clicks your ad receives, also known as cost-per-click (CPC), or the number of impressions, known as cost-per-thousand-impressions (CPM).
  • You can set a daily budget for your ad campaign to control your spending. Once your daily budget is reached, your ads will stop showing for the rest of the day.
  • Google Ads charges are automatically deducted from your account balance. You can add funds to your account manually or set up automatic payments.
  • Your account balance must reach a certain threshold before Google Ads charges your credit card or deducts funds from your bank account. This threshold is called the payment threshold.
  • You can view your billing history and transaction details in your Google Ads account.

To avoid any unexpected charges, it is important to keep track of your ad spend and regularly review your billing statements. If you notice any discrepancies or unauthorized charges, you can contact Google Ads support for assistance.

In summary, understanding Google Ads billing is crucial for managing your ad campaigns and avoiding any unexpected charges. By setting a daily budget, monitoring your spending, and regularly reviewing your billing statements, you can ensure that your advertising dollars are being used effectively.

Why Google Ads Continue to Charge

If you are wondering why Google Ads continues to charge you even after you have stopped your campaigns, there could be several reasons. Here are some possible explanations:

  • Automatic Payments: If you have set up automatic payments, Google Ads will continue to charge you until you manually turn off this feature. With automatic payments, you are charged whenever your account reaches a certain amount, known as your payment threshold, or exactly the same day of the month as your last automatic charge — whichever comes first. To turn off automatic payments, follow the steps provided by Google Ads.
  • Promotional Credit: If you have used a promotional credit, your ads will continue to run and you will accrue advertising costs even after the credit runs out. To stop accruing costs, pause your campaigns.
  • Disputed Charges: If you have disputed a charge, it may take some time for Google to investigate and resolve the issue. If Google agrees with your disputed charge, then the charge will be corrected. If Google doesn’t agree with your disputed charge, and the card-issuing bank does not resolve the chargeback in your favor, the charge won’t be returned to you.
  • Billing Cycle: Google Ads and banks operate on different systems, so charges can post to Google Ads and bank statements on different days. In most cases, charges that are off by a day or two are expected.
  • Ad Serving: If you have ads that are still serving, you may continue to accrue costs even if you have paused or deleted your campaigns. To stop accruing costs, make sure all your ads are paused or deleted.

So, there are several reasons why Google Ads may continue to charge you even after you have stopped your campaigns. Check your account settings to ensure that automatic payments are turned off, pause your campaigns if you have used a promotional credit, dispute any charges that you believe are incorrect, and make sure all your ads are paused or deleted to stop accruing costs.

Common Reasons for Unexpected Charges

If you are running Google Ads campaigns, you may have noticed unexpected charges on your account. Here are three common reasons why you may be experiencing unexpected charges:

Automatic Payments

If you have set up automatic payments for your Google Ads account, you may see charges that are higher than expected. This can happen if your campaigns are performing well and you are receiving more clicks than usual. Google Ads will automatically increase your budget to keep your ads running, resulting in higher charges.

Outstanding Balance

If you have an outstanding balance on your Google Ads account, you may see unexpected charges. This can happen if you have not paid your previous invoices or if your payment method has failed. Google Ads will continue to charge your account until the outstanding balance is paid.

Overdelivery Credits

If you have enabled overdelivery on your Google Ads campaigns, you may see unexpected charges. Overdelivery allows Google Ads to show your ads more often than your daily budget allows. If your ads perform well and receive more clicks than expected, you may see charges that are higher than your daily budget. However, Google Ads will credit back any overdelivery charges at the end of the month.

It is important to keep an eye on your Google Ads account and regularly review your charges to ensure that they are accurate and within your budget. By understanding these common reasons for unexpected charges, you can better manage your campaigns and budget accordingly.

Remember, if you have any concerns or questions about your Google Ads charges, you can always contact Google Ads support for assistance.

How to Monitor Your Google Ads Spending

As a business owner, it’s important to keep track of your expenses, including your advertising costs. In this section, we’ll go over how to monitor your Google Ads spending so you can stay on top of your budget and avoid any surprise charges.

Setting Up Budget Alerts

One way to monitor your Google Ads spending is to set up budget alerts. These alerts will notify you when you’re getting close to your budget limit, so you can adjust your campaigns accordingly. Here’s how to set up budget alerts:

  1. Sign in to your Google Ads account.
  2. Click on the “Tools & Settings” icon in the upper right-hand corner of the screen.
  3. Select “Billing & Payments” from the drop-down menu.
  4. Click on “Settings” in the left-hand menu.
  5. Scroll down to the “Budget delivery” section and click on “Edit.”
  6. Check the box next to “Get email alerts when 90% of your budget is used.”
  7. Enter the email address where you want to receive the alerts.
  8. Click “Save.”

Reviewing Your Billing Summary

Another way to monitor your Google Ads spending is to review your billing summary. This will show you a breakdown of your costs by campaign, ad group, and keyword. Here’s how to access your billing summary:

  1. Sign in to your Google Ads account.
  2. Click on the “Tools & Settings” icon in the upper right-hand corner of the screen.
  3. Select “Billing & Payments” from the drop-down menu.
  4. Click on “Transactions” in the left-hand menu.
  5. Select “Billing summary” from the drop-down menu.
  6. Choose the date range you want to review.
  7. Review the summary to see your costs by campaign, ad group, and keyword.

By setting up budget alerts and reviewing your billing summary regularly, you can monitor your Google Ads spending and avoid any surprise charges. Remember to adjust your campaigns as needed to stay within your budget and get the most out of your advertising dollars.

Ways to Control Google Ads Costs

If you’re worried about Google Ads charges, there are ways to control your costs. Here are some tips to help you manage your advertising budget:

Adjusting Your Bid Strategy

One way to control your Google Ads costs is to adjust your bid strategy. By bidding on the right keywords, you can attract more qualified clicks and avoid paying for clicks that don’t lead to conversions. Here are some bid strategies you can use:

  • Manual CPC: You set your maximum cost-per-click (CPC) for each keyword.
  • Enhanced CPC: Google adjusts your bids for clicks that are more likely to lead to conversions.
  • Target CPA: Google automatically sets bids to get the most conversions possible at your target cost-per-acquisition (CPA).
  • Target ROAS: Google automatically sets bids to maximize conversion value at your target return on ad spend (ROAS).

Optimizing Your Ads

Another way to control your Google Ads costs is to optimize your ads. By creating compelling ads that resonate with your target audience, you can increase your click-through rate (CTR) and improve your Quality Score. Here are some tips for optimizing your ads:

  • Use ad extensions: Add more information to your ads, such as phone numbers, location information, and links to specific pages on your website.
  • Test different ad formats: Experiment with different ad formats, such as responsive search ads, to see which ones perform best.
  • Write compelling ad copy: Use persuasive language and highlight the benefits of your products or services.
  • Use relevant landing pages: Make sure your ads lead to landing pages that are relevant to the keywords you’re targeting.

By adjusting your bid strategy and optimizing your ads, you can control your Google Ads costs and get the most out of your advertising budget. Remember to monitor your campaigns regularly and make adjustments as needed to ensure you’re getting the best possible results.

What to Do If You’re Overcharged

If you’ve noticed that you’ve been overcharged on your Google Ads account, don’t panic. There are a few steps you can take to resolve the issue. In this section, we’ll cover how to contact Google Ads support and how to request a refund.

Contacting Google Ads Support

The first step to take if you’ve been overcharged is to contact Google Ads support. You can do this by following these steps:

  1. Sign in to your Google Ads account.
  2. Click on the “Help” icon in the top right corner of your screen.
  3. Click on the “Contact Us” button.
  4. Select the issue you need help with (in this case, “Billing and Payments”).
  5. Choose the best contact option for you (phone, email, or chat).

When you contact Google Ads support, be sure to have your account details and any relevant information about the overcharge handy. This will help the support team resolve the issue more quickly.

Requesting a Refund

If you’ve been overcharged on your Google Ads account, you may be eligible for a refund. Here’s how to request one:

  1. Sign in to your Google Ads account.
  2. Click on the “Tools & Settings” icon in the top right corner of your screen.
  3. Click on “Billing & Payments.”
  4. Click on “Transaction History.”
  5. Find the transaction that you want to request a refund for and click on “Request a refund.”
  6. Follow the prompts to submit your request.

Keep in mind that refunds are not guaranteed, and Google Ads may deny your request if they determine that the charges were valid. However, it’s still worth submitting a refund request if you believe you’ve been overcharged.

Conclusion

If you’ve been overcharged on your Google Ads account, don’t panic. Contact Google Ads support and request a refund if necessary. By following these steps, you can resolve the issue and get back to running your ads.

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