Google Ads is one of the most effective advertising tools available to businesses today. It allows advertisers to reach their target audience and achieve their marketing goals with ease. However, to get the most out of Google Ads, you need to have a good understanding of how it works and how to use it effectively. This is where Google Ads certification comes in.
Google Ads certification is a program offered by Google that allows individuals to demonstrate their proficiency in Google Ads. It is a great way to showcase your expertise in the field and increase your credibility as a digital marketer. In addition, becoming certified in Google Ads can help you stand out from the competition and increase your chances of getting hired or promoted.
So, where can you get Google Ads certification? Fortunately, Google offers a range of free online courses and certification programs that cover everything from the basics of Google Ads to advanced strategies for optimizing campaigns. These courses are available through Skillshop, Google’s online learning platform, and cover a wide range of topics, including search, display, video, and shopping campaigns.
Understanding Google Ads Certification
Google Ads certification is a professional accreditation that Google offers to individuals who pass exams in basic and advanced content areas in Google Ads. It is a great way to demonstrate your expertise in Google Ads and showcase your skills to potential clients or employers.
To become Google Ads certified in a Google Ads product area, you need to pass the product area assessment that is available through Skillshop. Skillshop is a one-stop-shop training center for everyone who uses Google professional tools and solutions. It offers free Google Ads certification assessments and related learning paths that you can use to study for the assessments.
There are six exam sections, each with different topics. Topics include:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Apps
- Google Ads Measurement
Each exam section consists of multiple-choice questions and takes 60-90 minutes to complete. To pass an exam, you need to score at least 80% or higher.
Once you pass an exam, you will receive a certificate that you can add to your LinkedIn profile or resume. The certificate is valid for one year from the date you pass the exam.
It is important to note that Google Ads certification is not a requirement to use Google Ads or to work in the digital marketing industry. However, it can be a valuable asset and help you stand out in a competitive job market.
So, Google Ads certification is a great way to demonstrate your expertise in Google Ads and showcase your skills to potential clients or employers. To become certified, you need to pass the product area assessment that is available through Skillshop. There are six exam sections, each with different topics. Once you pass an exam, you will receive a certificate that is valid for one year.
Benefits of Google Ads Certification
Google Ads certification is a valuable credential that can help you stand out in the digital marketing industry. Here are some benefits of getting certified:
- Demonstrates expertise: Google Ads certification shows that you have a deep understanding of Google Ads, including best practices for creating and managing campaigns. This can help you gain credibility with clients and employers, and can lead to more job opportunities.
- Increases earning potential: According to a survey by PayScale, Google Ads certified professionals earn an average salary of $62,000 per year, compared to $50,000 for non-certified professionals. This means that getting certified can help you earn more money in your career.
- Access to exclusive resources: Google Ads certified professionals have access to exclusive resources, including the Google Ads Certified Community, which provides networking opportunities and access to industry experts. You also get access to the latest updates and best practices for Google Ads.
- Improves campaign performance: By becoming certified, you’ll learn how to create and manage effective campaigns that drive results. This can help you improve the performance of your own campaigns or those of your clients.
- Boosts confidence: Google Ads certification can help boost your confidence in your own abilities. By gaining a deep understanding of Google Ads, you’ll feel more confident in your ability to create and manage successful campaigns.
Overall, getting Google Ads certified is a smart investment in your career. It can help you stand out in a competitive industry, increase your earning potential, and improve your campaign performance.
How to Get Google Ads Certification
If you want to become a certified Google Ads professional, you need to follow a few simple steps. Google offers free courses and certification exams through its Skillshop platform. Here’s how to get started:
Create a Google Skillshop Account
First, you need to create a Skillshop account. Go to the Skillshop website and sign up with your Google account. Once you’re logged in, you can access all the Google Ads courses and certification exams.
Complete the Google Ads Courses
Google offers a variety of courses on different aspects of Google Ads. To become certified, you need to complete the following courses:
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Apps Advertising
Each course consists of several modules, and you can complete them at your own pace. The courses cover everything from setting up your first campaign to advanced optimization techniques. You can take notes and review the material as many times as you need to.
Pass the Assessment Test
Once you’ve completed all the courses, you need to pass the assessment test. The test consists of multiple-choice questions and takes around two hours to complete. You need to score at least 80% to pass. If you don’t pass the first time, you can retake the test after seven days.
Here are some tips to help you prepare for the test:
- Review the course material thoroughly.
- Take notes and create study guides.
- Use Google’s study materials and practice tests.
- Practice with real campaigns and data.
- Join Google Ads communities and forums to ask questions and get feedback.
Once you pass the test, you’ll receive a certificate that you can add to your resume and LinkedIn profile. You’ll also gain access to exclusive Google Ads resources and support.
That’s it! By following these steps, you can become a certified Google Ads professional and take your advertising skills to the next level.
Maintaining Your Google Ads Certification
Once you have earned your Google Ads certification, it is important to maintain it by staying up-to-date with the latest changes and updates to the platform. Here are some tips to help you maintain your certification:
1. Stay Informed
Google Ads is constantly evolving, meaning that it is important to stay informed about any changes or updates to the platform. You can do this by regularly reading the Google Ads blog, attending webinars, and taking advantage of the resources offered by Google.
2. Keep Your Skills Sharp
In addition to staying informed, it is important to keep your skills sharp by regularly practicing and using Google Ads. This will help you stay up-to-date with the latest tools and features, and ensure that you are providing the best possible service to your clients.
3. Renew Your Certification
Google Ads certifications are valid for 12 months, after which you will need to renew your certification. To do this, you will need to retake the certification exam for the product area in which you are certified. Google recommends that you begin studying for the exam at least 30 days before your certification expires.
4. Take Advantage of Additional Resources
Google offers a range of additional resources to help you maintain your certification. These include the Google Ads Help Center, which provides detailed information on how to use the platform, as well as the Google Ads Community, where you can connect with other Google Ads users and experts.
5. Join the Google Partners Program
Finally, consider joining the Google Partners program. This program is designed for agencies and consultants who manage Google Ads accounts on behalf of their clients. By joining the program, you will have access to additional resources, training, and support to help you grow your business and maintain your certification.
So, maintaining your Google Ads certification is essential if you want to stay competitive in the industry. By staying informed, keeping your skills sharp, renewing your certification, taking advantage of additional resources, and joining the Google Partners program, you can ensure that you are providing the best possible service to your clients and staying ahead of the curve in the ever-evolving world of Google Ads.
Tips to Pass the Google Ads Certification Exam
If you’re looking to become a certified Google Ads professional, passing the Google Ads Certification Exam is a must. Here are some tips to help you prepare and pass the exam with flying colors.
Study the Material Thoroughly
The Google Ads Certification Exam covers a wide range of topics, so it’s important to study the material thoroughly. Here are some tips to help you study effectively:
- Use the official study guide provided by Google to help you prepare for the exam.
- Take advantage of the free training courses offered by Google to help you learn the material.
- Review the Google Ads Help Center to gain a deeper understanding of the topics covered in the exam.
- Take notes on key concepts and terms to help you remember the material.
Take Practice Exams
Taking practice exams is a great way to prepare for the Google Ads Certification Exam. Here are some tips to help you make the most of your practice exams:
- Use the official practice exams provided by Google to help you prepare for the exam.
- Take the practice exams in a simulated testing environment to get a feel for the actual exam.
- Review your answers and identify areas where you need to improve.
- Take the practice exams multiple times to reinforce your knowledge of the material.
Understand the Format of the Exam
Understanding the format of the Google Ads Certification Exam is crucial to passing the exam. Here are some tips to help you understand the format of the exam:
- The exam is timed and consists of multiple-choice questions.
- The exam is divided into different product areas, such as Search, Display, Video, and Shopping Ads.
- You must pass the exam for each product area to become certified in that area.
- The passing score for the exam is 80%.
By following these tips, you can increase your chances of passing the Google Ads Certification Exam and becoming a certified Google Ads professional.
In conclusion, obtaining a Google Ads certification can be a valuable asset for any digital marketer looking to advance their career. It is a way to demonstrate your proficiency in using Google Ads to create effective advertising campaigns that drive results for businesses.
Here are some key takeaways from this guide:
- The Google Ads Certification program is available through Skillshop, and includes assessments for various product areas.
- There are several benefits to obtaining a Google Ads certification, including increased credibility, higher earning potential, and access to exclusive resources.
- To prepare for the assessments, it is recommended to complete the related learning paths and practice with the Google Ads platform.
- Once you pass the assessments, your certification is valid for one year and can be renewed by passing the current version of the assessment.
- There are several different Google Ads certifications available, including Search, Display, Video, Shopping, and Measurement.
- In addition to the Google Ads Certification program, Skillshop offers a variety of other courses and certifications related to digital marketing.
Overall, obtaining a Google Ads certification can be a valuable investment in your career as a digital marketer. It demonstrates your expertise in using Google Ads to create effective advertising campaigns and can help you stand out from the competition.