Where Do Google Shopping Ads Appear? [Understanding Placement]

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Navigating the digital marketing landscape can be tricky, especially when it comes to understanding where your Google Shopping Ads will appear. Did you know these ads have the capability to be displayed across various platforms including Google Search, YouTube, and even Gmail? In this blog post, we’ll take a detailed look at Google Shopping Ads placements and how each platform boosts your brand visibility in its unique way.

Ready to discover how optimized ad placement can drive more targeted traffic to your products? Let’s get started!

Key Takeaways

  • Google Shopping Ads can appear on platforms including Google Search, YouTube, Gmail, and the Google Display Network.
  • On Google Search, these ads appear at the top of search results when users search for specific products.
  • The Google Display Network allows these ads to be displayed on various websites and mobile apps within the network, reaching a wider audience beyond search results.
  • YouTube is another platform where these ads can appear in different formats such as video overlay or display banners. They help businesses showcase their products to a wide audience in an engaging way.

What are Google Shopping Ads?

Google Shopping Ads are a form of advertising that allows retailers to showcase their products directly on the Google search results page.

Definition of Google Shopping Ads

Google Shopping Ads show what you sell. They give details about your items for sale. Unlike text ads, these ones use product data to create an ad. A photo of the item and its price shows up in the ad.

These ads can help put your online or local stuff in front of people’s eyes. Also, they can now pop up in many places on the web!

Difference between Google Search ads and Google Shopping ads

Google Search ads and Google Shopping ads are two distinct types of advertising options offered by Google, each offering its unique benefits and placements. To further illustrate, let’s take a closer look at the differences between these two types of ads in the table below:

Google Search Ads Google Shopping Ads
These are text-based ads that appear on the Google search engine when users search for specific keywords. Unlike Search ads, Google Shopping ads are created from product data and also display a photo of the product.
Google Search ads can be displayed anywhere in the search result page, depending on the bidding strategy. Google Shopping ads predominantly appear at the top of search results when users search for specific products.
Search ads are more generic and can be used to promote a wider range of services or products. Shopping ads, on the other hand, are used explicitly to promote online and local inventory, making them more product-specific.
The placements of Google Search ads are traditional and predictable, usually seen at the top or bottom of search results. The placements of Shopping ads have expanded and can now appear in multiple ad placements including Google Images, Google Maps, and Google partner websites.

Understanding these differences can help advertisers effectively utilize Google’s varied ad offerings to reach their target audience and increase conversion rates.

Where Do Google Shopping Ads Appear?

Google Shopping ads appear on various platforms, including Google Search, Google Display Network, YouTube, and Gmail.

Google Search

Google Shopping ads also appear on Google Search. When users search for specific products, the relevant Shopping ads are shown at the top of the search results. These ads include a photo of the product, making them more visually appealing than traditional text ads.

With Google’s placement targeting feature, advertisers can choose to display their Shopping ads on specific websites and apps within the Google Display Network as well. This allows businesses to reach a wider audience and increase visibility for their products.

Google Display Network

Google Display Network is another important placement for Google Shopping ads. It allows your ads to be shown on a variety of websites and mobile apps that are part of the Google network, including online retail websites and Google Partner websites.

This means that your products can reach a wider audience beyond just search results. With the Google Display Network, you can target specific audiences based on their interests, demographics, or browsing behavior.

Your Shopping ads will appear as visually appealing images on relevant websites and mobile apps, increasing the visibility of your products and driving more potential customers to your website or store.


YouTube is one of the places where Google Shopping ads can appear. When users are watching videos on YouTube, they may come across these ads in different formats, such as video overlay or display banners.

This placement allows advertisers to reach a wide audience and showcase their products in an engaging way. With the popularity of YouTube growing every day, advertising through this platform can provide businesses with increased visibility and potential customers.

By utilizing YouTube ads as part of their Google Shopping campaigns, businesses have the opportunity to connect with viewers who are interested in similar products and increase their chances of driving conversions.


Google Shopping ads can also appear in Gmail, allowing advertisers to reach a wider audience. These ads can be featured in email ads through Gmail placements as part of Google Smart campaigns.

This means that when users are checking their emails, they may come across product listings and promotions that are relevant to their interests and previous shopping behavior. It’s another effective way for advertisers to increase visibility and target potential customers.

Benefits of Google Shopping Ads Placement

Google Shopping Ads Placement offers increased visibility, targeted audience reach, and improved conversion rates. Find out how to set up and maximize the benefits of Google Shopping Ads placement in our blog post!

Increased visibility

Google Shopping ads provide increased visibility for businesses by appearing in multiple ad placements across various platforms such as Google Search, Google Images, Google Maps, Google Shopping, and Google partner websites.

These ads are displayed at the top of search results when users search for specific products, ensuring that they are highly visible to potential customers. By leveraging the power of visual content and strategic ad placements, businesses can effectively showcase their products to a wider audience, increasing brand awareness and driving more targeted traffic to their website or physical store.

Targeted audience

Google Shopping ads are designed to reach a targeted audience of potential customers. These ads appear when someone searches for specific products on Google or visits websites that are part of the Google Display Network.

By displaying relevant product listings, these ads help connect businesses with people who are actively looking to make a purchase. This targeting ensures that your ad is seen by people who are more likely to be interested in what you have to offer, increasing the chances of conversion and maximizing the return on your advertising investment.

With Google’s advanced algorithms and technology, you can reach the right audience at the right time, improving your overall marketing effectiveness. So whether you’re an online retailer or have a physical store, using Google Shopping ads can help you connect with potential customers who are ready to buy.

Increased conversion rates

Google Shopping ads can result in increased conversion rates for advertisers. This means that more people who see the ads are likely to make a purchase. By displaying product images and relevant information, Google Shopping ads provide users with a clear idea of what they’re getting before clicking through to the website.

This helps in attracting qualified leads who are already interested in the product, making them more likely to convert into customers. Additionally, by targeting specific audiences and placements, advertisers can reach potential customers at the right time and place, further boosting conversion rates.

With a well-optimized Google Shopping campaign, businesses can maximize their chances of turning ad views into sales.

How to Set Up Google Shopping Ads Placement

To set up Google Shopping Ads Placement, start by creating a Google Merchant Center account, choose a campaign type, and create a Google Shopping ad.

Create a Google Merchant Center account

To start advertising with Google Shopping, you need to create a Google Merchant Center account. This account is where you’ll upload your product data and manage your shopping campaigns.

It’s important to provide accurate and detailed information about your products, including attributes like title, description, price, and availability. By creating a Google Merchant Center account, you can ensure that your products are eligible to appear in Google Shopping ads across various placements like Google Search, Google Maps, and partner websites.

Choose a campaign type

To start running Google Shopping ads, you need to choose a campaign type. There are different types available, such as Shopping campaigns and Smart shopping campaigns. Shopping campaigns allow you to create and manage individual product listings.

With this type of campaign, you have more control over your ad groups, bids, and targeting options. On the other hand, Smart shopping campaigns use machine learning to automate bidding and targeting decisions for maximum performance.

These campaigns can feature your product listings in email ads through Gmail placements.

Irrespective of the campaign type you choose, it’s important to have a product feed that includes all relevant information about your products. This includes things like titles, descriptions, prices, images, and availability status.

Create a Google Shopping ad

To create a Google Shopping ad, you’ll need to set up a Google Merchant Center account and choose the right campaign type. Then, you can start creating your ad by including product data and images.

These ads are different from text ads because they show a photo of the product. When setting up your ad, consider where you want it to appear—such as on Google Search, on specific websites or apps in the Google Display Network, or even in email ads through Gmail placements.

By carefully selecting your target audience and optimizing your product feed, you can increase visibility and reach more potential customers with your Google Shopping ad.


In conclusion, Google Shopping ads can appear in various places, including Google Search, Google Images, and Google Maps. They also show up on partner websites and mobile apps. These ads are a great way to increase visibility and reach your targeted audience.

Setting up Google Shopping ad placement is easy with the right steps. So start creating effective campaigns to boost your conversions today!


1. Where do Google Shopping ads appear?

Google Shopping ads appear at the top of search engine result pages and within the “Shopping” tab on Google.

2. Can I control where my Google Shopping ads appear?

No, you cannot directly control where your Google Shopping ads appear as they are automatically selected by Google based on relevance to user searches.

3. Do Google Shopping ads also appear on websites other than Google?

Yes, in addition to appearing on Google search results and the “Shopping” tab, some Google Shopping ads may be shown on partner websites that display relevant product listings.

4. Are there any specific requirements for my products to show up in Google Shopping ads?

Yes, your products must meet certain eligibility criteria such as having a unique identifier like GTIN or MPN and complying with advertising policies set by Google.

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