Troubleshooting Guide: How to Fix Google Ads Links Not Working Issue

Troubleshooting Guide How to Fix Google Ads Links Not Working Issue

Experiencing issues with your Google Ads links not working can be a major frustration for any marketer or business owner. With every click equating to potential revenue, such problems can significantly hamper your digital advertising efforts.

In this guide, we’ll walk you through some common causes and effective troubleshooting steps to get those Google Ads back on track. Stay tuned – understanding the problem is the first step to fixing it!

Key Takeaways

  • Incorrect user or user permissions can cause Google Ads links to not work properly. Make sure you are logged in with the correct account credentials and have the necessary permissions granted for managing your ads.
  • Browser issues such as outdated versions, disabled JavaScript, ad blockers, or conflicting extensions can prevent Google Ads links from functioning correctly. Use a supported and updated web browser, disable ad blockers and conflicting extensions, and enable JavaScript to resolve these issues.
  • The 404 page not found error is a common problem that can hinder Google Ads link functionality. Check for broken links, verify the correct URL is being used, and address any website migration issues promptly to ensure proper campaign performance.

Common Causes of Google Ads Links Not Working

Incorrect Google user or user permissions, HubSpot app permissions, browser issues, 404 page not found error, server response code, multiple redirects, dynamic URL parameters, and website migration issues can all be common causes of Google Ads links not working.

Incorrect Google user or user permissions

A common cause of Google Ads links not functioning is the incorrect user or user permissions. This issue often arises when an incorrect Google account is linked, or the necessary permissions have not been granted for managing the ads.

As a result, you might experience difficulties accessing, editing, and monitoring your ad campaigns. To resolve this problem swiftly, ensure that you’re logged in with the correct account credentials assigned to manage your Google Ads.

Keep in mind that user permissions can vary from read-only access to full administrative privileges; it’s essential to verify these settings accordingly for undisrupted functionality.

HubSpot app permissions

HubSpot app permissions can sometimes be the culprit behind Google Ads links not working. Incorrect or insufficient permissions granted to the HubSpot app can cause issues with tracking and displaying ads properly.

It is essential to verify that the necessary permissions are enabled for a seamless integration between HubSpot and Google Ads.

To troubleshoot this issue, navigate to your HubSpot account settings and check the app’s permissions. Make sure that it has access to all relevant features, such as ad management and reporting.

If any permissions are missing or disabled, enable them accordingly.

Additionally, ensure that you have granted proper access rights within your Google Ads account for the integration with HubSpot. This includes granting permission for managing campaigns, viewing performance data, and linking accounts.

Browser issues

Browser issues can often be the culprit behind Google Ads links not working properly. When your browser is experiencing problems, it can prevent the ads from loading correctly or hinder your ability to interact with them.

Issues such as outdated browser versions, disabled JavaScript, ad blockers, or conflicting browser extensions can all contribute to these problems. It’s important to ensure that you are using a supported and up-to-date web browser like Google Chrome, Mozilla Firefox, or Safari for optimal performance with Google Ads.

Additionally, disabling any ad blockers or conflicting extensions and enabling JavaScript can help resolve these issues and ensure smooth functioning of your ads. Keeping your browser updated and free from unnecessary plugins will help avoid compatibility issues that may disrupt the functionality of Google Ads links.

404 page not found error

A common issue that can cause Google Ads links to not work is the dreaded 404 page not found error. This occurs when a user clicks on your ad but instead of being directed to the intended landing page, they are met with an error message stating that the page cannot be found.

This can happen for various reasons, such as if the URL of the landing page has been changed or if there is a typo in the link. It’s important to resolve this issue promptly as it can negatively impact your campaign performance and user experience.

By following troubleshooting steps like checking for any broken links, verifying that the correct URL is being used, and addressing any website migration issues, you can quickly get your Google Ads links up and running smoothly again.

Server response code

The server response code is a crucial element to consider when troubleshooting Google Ads links that are not working. It indicates the status of a URL request made by your ads. A 200 response code means the URL is valid and accessible, while codes like 404 indicate a page not found error.

These response codes can shed light on why your ads are not functioning properly.

If you encounter a non-200 response code, it’s essential to investigate further and address the issue causing it. For example, a redirect loop or incorrect server configuration could lead to errors in loading your landing pages.

Multiple redirects

Multiple redirects can often be the cause of Google Ads links not working properly. When a user clicks on an ad, they expect to be taken directly to the intended landing page without any detours.

However, if there are multiple redirects in place, it can create confusion and frustration for users.

One possible reason for multiple redirects is when a website has undergone changes or updates, and old URLs are redirecting to new ones. While this is necessary for website maintenance, too many redirects can slow down the user experience and even lead to errors or broken links.

To fix this issue, it’s important to identify and address any unnecessary redirects. This can involve reviewing your URL structure and ensuring that only essential redirections are in place.

It’s also crucial to regularly monitor your ads’ destination URLs to prevent any issues caused by multiple redirects.

Dynamic URL parameters

Dynamic URL parameters can sometimes cause issues with Google Ads links not working properly. Dynamic URLs are generated based on certain variables or user inputs, which can result in different URLs being displayed to different users.

This dynamic nature of the URL can sometimes lead to errors or inconsistencies, causing the link to not work as expected.

To troubleshoot and fix this issue, it is important to ensure that the dynamic URL parameters are set up correctly. Check if there are any typos or mistakes in the parameter values or formatting.

Additionally, make sure that the variables used in the dynamic URLs are properly defined and populated with accurate data.

It’s also crucial to test the dynamic URLs across different devices and browsers to identify any compatibility issues. Sometimes certain characters or special symbols may cause problems in generating valid URLs, so double-check for any such issues.

Website migration issues

Website migration can sometimes cause issues with Google Ads links not working. When you migrate your website from one platform to another or make significant changes to its structure, it can disrupt the URLs used in your Google Ads campaigns.

This results in broken links and prevents potential customers from reaching your desired landing pages.

Common website migration issues include changing page URLs without proper redirects, incorrect handling of dynamic URL parameters, or not updating destination URLs in ad settings. These issues lead to ads directing users to non-existent pages or displaying error messages instead.

To troubleshoot website migration issues, ensure that all URLs are redirected correctly using 301 redirects. Additionally, review and update any dynamic URL parameters if necessary.

It is also crucial to verify that the destination URLs configured within your Google Ads account match the new structure of your migrated website.

Troubleshooting Steps

To troubleshoot the Google Ads links not working issue, follow these steps: check the correct user and permissions for your Google account, reset HubSpot app permissions if necessary, fix any browser issues that may be affecting link functionality, resolve any 404 page not found errors on your website, verify the server response code to ensure it’s not causing problems, address any multiple redirects that may be occurring, and troubleshoot any issues with dynamic URL parameters or website migration.

Troubleshoot Google Ads account connection

To troubleshoot issues with your Google Ads account connection, start by opening a new tab in your browser and logging in with the correct user’s credentials. Double-check that you’re using the right email address and password to avoid any login problems.

It’s not uncommon for people to forget their username or password or accidentally delete their Google Ads account, so take a moment to ensure all the information is correct.

If you’re still experiencing difficulty connecting to your Google Ads account, it’s possible that there may be an issue with your browser settings or extensions. Try clearing your browser cache and disabling any ad blockers or plugins temporarily.

Sometimes these can interfere with the proper functioning of Google Ads links.

Check correct Google user and permissions

To resolve Google Ads link issues, it’s essential to check if you’re using the correct Google user account and have the necessary permissions. This is crucial because using an incorrect user or lacking the appropriate permissions can prevent your ads from displaying correctly.

Make sure you’re logged in with the right credentials and that your account has all required access levels. Double-checking this detail can help ensure that any problems related to user authentication are ruled out before proceeding with further troubleshooting steps.

So, be diligent in verifying your Google user and permissions to eliminate this as a potential cause for your links not working in Google Ads campaigns.

Reset HubSpot app permissions

To troubleshoot Google Ads links not working, one potential cause could be incorrect HubSpot app permissions. When the permissions are not properly set up, it can hinder the functionality of your ads.

To address this issue, you can reset the HubSpot app permissions. By doing so, you give the app a fresh start and ensure that all necessary authorizations and access levels are correctly configured.

This step is crucial since any misconfigurations or outdated settings might prevent your Google Ads links from functioning as intended. Taking the time to reset HubSpot app permissions can help resolve this particular issue and get your ads back on track.

Fix browser issues

To fix browser issues that may be causing your Google Ads links to not work, there are a few troubleshooting steps you can take. First, make sure you have the latest version of your preferred browser installed.

Clearing your browser cache and cookies can also help resolve any loading or display issues. Disable any ad blockers or extensions that could potentially interfere with the functionality of Google Ads.

If none of these solutions work, try using a different browser to see if the issue persists. Remember to always keep your browsers up-to-date for optimal performance with Google Ads.

Resolve 404 page not found error

One common issue that can cause Google Ads links not to work is the dreaded “404 page not found” error. When users click on your ad, they may be directed to a webpage that no longer exists or has been moved without proper redirection.

This can lead to frustration and lost opportunities for conversions.

To resolve the 404 page not found error, there are a few steps you can take. First, check if the URL in your ad is correct and leads to an existing page on your website. If it doesn’t, update the URL with the correct one.

Next, ensure that any recent changes made to your website’s structure or pages have been properly redirected using 301 redirects. This will help ensure that users are directed to the appropriate landing page instead of encountering a 404 error.

Verify server response code

To ensure that your Google Ads links are working properly, it’s important to verify the server response code. The server response code indicates whether the web page you’re trying to reach is accessible or encountering any errors.

A common server response code is “200,” which means the page is loading correctly. However, if you receive a different code like “404” (page not found) or “500” (internal server error), there may be issues with the website itself that need to be addressed.

By checking and verifying the server response code, you can pinpoint and resolve any problems that may prevent your Google Ads links from functioning as intended.

Address multiple redirects

When you encounter multiple redirects in your Google Ads links, it can lead to issues with the functionality of your ads. Multiple redirects occur when a user is redirected through several URLs before reaching the intended landing page.

This can result in slower loading times and even broken links.

To address this problem, it’s important to analyze the redirection path and identify any unnecessary or excessive redirects. You can use tools like redirect checkers or browser developer tools to track the URL chain and determine where the issue lies.

Once you’ve identified the problematic redirects, you’ll need to remove or streamline them to optimize your users’ experience. Simplifying the redirection path will not only improve loading times but also reduce potential errors that may prevent users from reaching their desired destination.

Resolve issues with dynamic URL parameters

Dynamic URL parameters can sometimes cause issues with Google Ads links not working properly. These parameters are often used to dynamically generate unique URLs for tracking purposes or to pass information between different systems.

However, if these parameters are not set up correctly or if there is a mismatch between the parameter values in your ads and landing pages, it can lead to errors and broken links.

To resolve issues with dynamic URL parameters, you need to carefully review and ensure that the parameters being used in your ads match exactly with the ones expected by your landing pages.

Make sure that any variable values passed through these parameters are valid and consistent across all platforms.

Additionally, check for any discrepancies in how the URL parameters are formatted or encoded. Sometimes special characters or spaces can cause problems when passing data through URLs.

It’s important to identify any such issues and correct them accordingly.

Troubleshoot website migration issues

To troubleshoot website migration issues in Google Ads, start by checking if the website’s URL has changed or if any redirects have been implemented during the migration process. This can cause problems with ads linking to incorrect pages or displaying error messages.

Additionally, ensure that all tracking codes and tags are properly set up on the new website. If these are not configured correctly, it could affect how your ads track conversions and performance.

Another common issue during website migration is broken links. Run a crawl of your website using tools like Screaming Frog or SEMrush to identify any broken links that need to be fixed.

Broken links can impact user experience and lead to decreased click-through rates for your ads.

Additional Tips and Solutions

Optimize your bidding strategy to ensure maximum return on investment (ROI). Conduct thorough keyword research to identify high-volume and relevant keywords for your ads. Regularly monitor the status of your ads for any disapprovals or violations.

Make sure to schedule and target your ads effectively, taking into consideration the peak times and demographics of your target audience. Experiment with negative keywords and bid adjustments to refine your ad targeting further.

Focus on creating compelling ad copy that stands out and entices users to click. Direct users to relevant landing pages that provide a seamless user experience and increase the likelihood of conversions.

Constantly work on improving your click-through rate (CTR) by testing different ad formats, extensions, and messaging strategies.

Payment issues

Payment issues can be a common reason why Google Ads links may not be working as expected. If there is an issue with your payment, such as declined transactions or insufficient funds, your ads may not be able to run properly.

It’s important to ensure that you have a valid and up-to-date payment method linked to your Google Ads account. Additionally, monitoring your billing settings and keeping track of any outstanding payments can help prevent any disruptions in the delivery of your ads.

Remember to regularly review your billing information and contact Google Ads support if you encounter any problems with payments.

Bidding optimization

To ensure the success of your Google Ads campaigns, it’s crucial to optimize your bidding strategy. By strategically adjusting your bids, you can maximize your return on investment and improve the performance of your ads.

One important aspect of bidding optimization is carefully selecting the right keywords and adjusting their bids based on their search volume and competition. It’s also essential to monitor your campaign performance regularly and make bid adjustments accordingly to capitalize on high-performing keywords while minimizing spending on underperforming ones.

By continually analyzing data and experimenting with different bid strategies, you can fine-tune your bidding approach over time for optimal results in driving conversions and achieving business goals.

Keyword search volume

One important aspect of optimizing your Google Ads campaign is understanding the keyword search volume. Keyword search volume refers to the number of times a particular keyword or phrase is searched for on search engines like Google.

By knowing the search volume, you can gauge how popular and competitive a keyword is.

Knowing the keyword search volume helps you make informed decisions about which keywords to target in your ads. High search volumes indicate that many people are actively searching for those keywords, increasing your chances of reaching a larger audience.

On the other hand, low search volumes may signify limited interest or competition in that particular keyword.

By analyzing keyword search volumes, you can identify opportunities to optimize your ad targeting strategy and choose relevant keywords with higher potential for driving traffic and conversions.

Ad status and disapproval

Having your Google Ads disapproved can be frustrating, but understanding the reasons behind ad status and disapproval is crucial. Ad disapproval can occur if your ads violate Google’s advertising policies or if there are issues with the landing page content.

Common reasons for ad disapproval include misleading claims, prohibited content, unsupported language, and non-compliance with advertising guidelines. It is important to regularly review and update your ads to ensure compliance with Google’s policies.

If you encounter ad status or disapproval issues, it is recommended to check the specific policy violations provided by Google and make necessary adjustments to comply with their guidelines in order to get your ads back up and running.

Scheduling and targeting errors

If you’re experiencing scheduling and targeting errors with your Google Ads links, there are a few things to consider. Firstly, ensure that you have set up your ad campaign correctly by selecting the appropriate schedule and target audience.

Double-check that your ads are running during the desired timeframes and being shown to the intended demographic.

Additionally, check if any changes or updates to your campaign settings may have caused these errors. It’s possible that modifications made to your targeting parameters or scheduling preferences could be affecting how your ads are being displayed.

Remember, optimizing targeting and scheduling in Google Ads is crucial for reaching the right audience at the right time. Regularly reviewing and adjusting these settings can help improve the effectiveness of your campaigns and maximize their impact on potential customers.

Negative keywords and bid adjustments

To optimize your Google Ads campaign, it is crucial to understand the importance of negative keywords and bid adjustments. Negative keywords allow you to exclude certain search terms from triggering your ads, ensuring that your ads only appear for relevant searches.

This helps in reducing wasted ad spend on irrelevant clicks. On the other hand, bid adjustments help you control how often your ads are shown based on factors like device type, location, or time of day.

By adjusting bids up or down for specific targeting criteria, you can maximize your ad performance and reach the right audience at the right moment. These two strategies combined can greatly enhance the effectiveness of your Google Ads campaign and improve your return on investment (ROI).

Ad group focus

In order to maximize the effectiveness of your Google Ads campaign, it’s important to have a clear and focused ad group structure. Each ad group should be centered around a specific theme or keyword.

By organizing your ads in this way, you can ensure that they are highly relevant to the search queries and provide a better user experience for potential customers.

When creating ad groups, it’s crucial to conduct extensive keyword research and identify the most relevant keywords for each group. This will help you target your audience more effectively and increase the chances of your ads being displayed to interested users.

Additionally, optimizing the ad copy within each ad group is essential for improving click-through rates (CTR) and conversions. Craft compelling headlines and descriptions that clearly communicate the value proposition of your product or service.

Incorporate relevant keywords into your copy while maintaining clarity and coherence.

Ad copy optimization

To maximize the effectiveness of your Google Ads, it’s crucial to focus on ad copy optimization. By crafting compelling and persuasive ad copy, you can significantly increase the chances of attracting clicks and conversions.

Implementing relevant keywords and highlighting unique selling points are key strategies in optimizing your ad copy. Researching keyword search volume can help you identify high-performing keywords that resonate with your target audience.

Additionally, ensuring that your ad copy aligns with the landing page content will improve user experience and boost conversion rates. Regularly monitoring and testing different variations of your ad copy is also essential for ongoing optimization efforts.

Relevant landing pages

Relevant landing pages are crucial for the success of your Google Ads campaigns. When users click on your ads, they are directed to a specific landing page that should match their search intent and offer relevant information or products/services.

This improves user experience and increases the chances of conversions.

Having irrelevant or poorly optimized landing pages can lead to high bounce rates and low conversion rates. Additionally, Google takes into account the relevance of your landing page when determining the quality score for your ads, affecting their position and cost per click.

To ensure that you have relevant landing pages, make sure to align them with your ad copy and keywords. Conduct thorough keyword research and optimize your landing page content accordingly.

Use clear headings, concise yet compelling descriptions, and visually appealing design elements to engage users.

Improving click-through rate

To improve your click-through rate (CTR) in Google Ads, there are several strategies you can implement. Firstly, optimizing your ad copy and making it more compelling can entice users to click on your ads.

Use strong calls-to-action and highlight unique selling points to grab their attention. Additionally, conducting keyword research and using relevant keywords in your ads can increase the chances of them appearing for relevant searches.

Another effective way to boost CTR is by refining your targeting. Ensure that you’re targeting the right audience based on demographics, interests, and locations. By reaching the right people with your ads, you’ll have a higher chance of attracting clicks from interested users.

Furthermore, consider utilizing ad extensions such as site links, callouts, or structured snippets to provide additional information and make your ads more engaging. These extensions not only enhance the visibility of your ads but also give users more reasons to click.

Lastly, continuously monitoring and optimizing your campaigns is crucial for improving CTR over time. Regularly review performance metrics like impression share and Quality Score to identify areas for improvement.

Helpful Resources and Support

Explore the Google Ads Help Center for comprehensive troubleshooting guides, articles, and step-by-step instructions. Access valuable resources to resolve your Google Ads link issues and find solutions to common problems.

Engage with the Google Search Community forums to seek advice from fellow advertisers who have faced similar challenges. If you need personalized assistance, don’t hesitate to reach out to Google Ads support for direct support and guidance.

Get back on track with your advertising campaigns using these helpful resources and expert support.

Google Ads Help

If you’re experiencing issues with your Google Ads links not working, accessing the assistance and guidance of Google Ads Help can be extremely valuable. With the support provided by the platform’s Help Center, you can find step-by-step troubleshooting instructions and detailed articles to resolve any problems you may be facing.

Additionally, participating in community forums allows you to connect with other advertisers who may have encountered similar issues or have helpful tips to share. If further assistance is needed, reaching out directly to Google Ads support will ensure that an expert team is available to provide personalized solutions for your specific situation.

Relevant articles and guides

To further troubleshoot and resolve any issues with your Google Ads links, it can be helpful to refer to relevant articles and guides. These resources provide valuable insights and step-by-step instructions on how to fix specific problems you may encounter.

The Google Ads Help Center is a comprehensive resource that offers extensive documentation, tutorials, and frequently asked questions to address common issues. Additionally, there are various community forums where users share their experiences and offer solutions for troubleshooting Google Ads link problems.

If you need more personalized assistance, contacting the dedicated Google Ads support team directly can help ensure timely resolution of any lingering issues. So don’t hesitate to explore these resources when troubleshooting your Google Ads link not working issue.

Community forums

For additional support and insights, you can turn to community forums where Google Ads users share their experiences and provide helpful tips. These forums serve as valuable resources for troubleshooting common issues faced by advertisers.

Many experienced marketers actively participate in these communities, offering guidance and solutions based on their own experiences. By engaging with the community, you can gain a better understanding of potential solutions to your Google Ads link problems and learn from others who have encountered similar issues.

Some popular community forums include the Google Search Community, where users discuss various topics related to Google Ads, such as login problems, broken links, ad approval issues, payment failures, and more.

Contacting Google Ads support

If you have exhausted all troubleshooting steps and still can’t resolve the issue with your Google Ads links not working, it may be time to reach out to Google Ads support for assistance.

Contacting Google Ads support is a reliable way to get expert help from their team of professionals who specialize in resolving advertising-related issues.

You can contact Google Ads support through various channels, including phone, email, or live chat. They offer personalized assistance and will guide you through the process of diagnosing and fixing the problem.

Remember that having relevant information handy, such as your account details and any error messages you’ve encountered, will help them better understand the issue and provide a quicker resolution.

Google Ads Help Center also offers comprehensive documentation on common issues and frequently asked questions, which might help answer your question before contacting support. Additionally, there are community forums where users share their experiences and solutions.

However, if you need direct assistance from Google’s dedicated support team, don’t hesitate to reach out via one of the available channels.


In conclusion, troubleshooting Google Ads links not working issue requires a systematic approach to identify and resolve the underlying problems. By following the outlined troubleshooting steps and implementing additional tips and solutions, advertisers can address issues related to incorrect user permissions, browser compatibility, server errors, and more.

Remember to utilize helpful resources such as Google Ads Help, relevant articles, community forums, and reaching out to Google Ads support for further assistance. With the right troubleshooting techniques in place, advertisers can ensure that their Google Ads links are functioning properly and driving optimal results for their campaigns.


1. Why are my Google Ads links not working?

There could be several reasons why your Google Ads links are not working, including incorrect URL formatting, broken landing pages, redirects that aren’t functioning properly, or issues with tracking codes.

2. How can I fix the issue of Google Ads links not working?

To fix the issue of Google Ads links not working, you can start by double-checking the URLs in your ads to ensure they are correct and properly formatted. If you’re experiencing issues with specific landing pages, you may need to troubleshoot and fix any errors or technical problems on those pages. Additionally, reviewing and updating your tracking codes can help resolve any tracking-related issues.

3. What should I do if my Google Ads links are redirecting incorrectly?

If your Google Ads links are redirecting incorrectly, it’s important to review the settings for each individual ad to ensure that the destination URL is set correctly. You might also want to check if there is a conflict between different types of redirection methods being used (e.g., server-side vs client-side), as this could cause issues with how the links redirect.

4. How can I prevent future issues with my Google Ads links?

To prevent future issues with your Google Ads links not working, it’s recommended to regularly monitor and test your ads’ performance and make sure all URLs are up-to-date and error-free. It’s also beneficial to stay informed about any updates or changes related to advertising policies or platforms so that you can adapt accordingly and avoid potential disruptions in link functionality.

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