Troubleshooting Guide: How to Fix Disapproved Google Ads

Troubleshooting Guide How to Fix Disapproved Google Ads

Frustrated by disapproved Google Ads disrupting your marketing strategy? You’re far from alone – this is a common issue that affects many businesses globally. In this article, we’ll navigate the ins and outs of why Google might put the brakes on your ads, delivering a practical troubleshooting guide to get you back in action.

Let’s dive in to turn those ad disapprovals into approvals!

Key Takeaways

  • Disapproved Google Ads can disrupt your marketing strategy, but there are common reasons for disapprovals such as non-functioning destination URLs, destination mismatches, capitalization issues, punctuation and symbol misuse, trademark usage violations, and copyright infringement.
  • To fix disapproved ads, check and ensure that all linked URLs are valid and working properly. Make sure your landing page aligns with the ad content and intent. Use proper capitalization rules in ad text. Avoid excessive punctuation or symbols. Respect trademark laws by obtaining necessary permissions to use trademarks in ad copy. Don’t use copyrighted content without authorization.
  • To appeal a disapproved ad, double-check everything else first before submitting an appeal using the Google Ads platform or filling out a Google Ads appeal form. Contact Google support for further assistance if needed.
  • Prevent disapprovals by following Google Ads policies closely, regularly checking landing pages to ensure functionality and relevance to ads, and maintaining other advertising channels to diversify your marketing efforts.
  1. Common reasons for Google Ads disapproval include non – functioning destination URLs, destination mismatches with the ad content, capitalization issues in ad text, excessive punctuation or symbol usage, trademark violations in ad copy, and unauthorized copyrighted content.
  2. Fixing disapproved ads involves checking URL functionality,realigning landing pages with ad content,capitalizing correctly,punctuating appropriately,respecting trademarks,and avoiding unauthorized copyrighted material.
  3. To prevent future disapprovals,following Google Ads policies precisely,is essential.Regularly monitoring landing pages for errors,maintaining other advertising channels alongside GoogleAds,and appealing when necessary will help maintain compliance and effectively reach target audiences.Marketing strategies should be diversified across platforms outside of justGoogleAds for increased brand visibilityand protection against unforeseen disruptions or policy changes withinGoogleAds realm

Common Reasons for Google Ads Disapprovals

Google Ads can be disapproved for various reasons, such as a non-functional destination URL, mismatches between the ad’s destination and the displayed URL, capitalization issues in ad text, inappropriate use of punctuation and symbols, inclusion of trademarks in ad copy, and copyright infringement.

Destination not working

A common reason for Google Ads disapproval is a non-working destination. Essentially, if your ad’s landing page URL isn’t functioning or loading correctly, it can lead to an immediate dismissal by Google.

The search engine’s paramount concern is delivering a seamless user experience—broken links and error pages detract from that. Whether it’s a 404-‘page not found’ issue or the site fails to load within a reasonable time frame due to server problems, these obstacles can result in ad disapprovals.

Rectifying this requires checking and ensuring all linked URLs are valid, active, and capable of handling expected traffic volumes with relative ease without any performance glitches.

Destination mismatch

One common reason for disapproved Google Ads is a destination mismatch. This occurs when the landing page that the ad directs users to doesn’t match the content and intent of the ad itself.

It’s important to ensure that your landing page aligns with what you are advertising, both in terms of product or service and messaging.

To fix this issue, carefully review your ad copy and make sure it accurately reflects what users will find on your landing page. Check that the landing page URL matches the one specified in your ad settings.

If there is a discrepancy, update it to match accordingly.

Capitalization issues

One common reason for Google Ads disapprovals is capitalization issues. Improper use of capital letters in ad headlines, descriptions, or URLs can lead to a disapproval. It’s important to follow the correct capitalization rules and ensure consistency throughout your ads.

Using excessive capital letters or inconsistent capitalization can make your ads appear unprofessional and spammy. Remember, it’s best to maintain proper sentence case unless you’re specifically referring to a brand name or acronym that requires capitalized letters.

By paying attention to these details and fixing any capitalization issues, you can increase the chances of your Google Ads being approved and running smoothly.

Punctuation and symbols

Punctuation and symbols play a crucial role in the approval process of Google Ads. Using excessive punctuation or special characters can lead to disapproval, as it may be seen as spammy or misleading.

It’s important to ensure that your ad copy follows Google’s guidelines for punctuation usage and avoids overusing symbols. For example, using too many exclamation points or dollar signs can trigger disapprovals.

Additionally, avoid using non-standard characters or symbols that may not display correctly across all devices and browsers. By adhering to proper punctuation and symbol usage, you can increase the chances of your Google Ads getting approved without any issues.

Trademarks in ad text

Including trademarks in ad text is a common reason for Google Ads disapprovals. Google has strict policies when it comes to trademark usage, and using someone else’s trademark without permission can lead to your ads being rejected.

To fix this issue, make sure that you have the appropriate rights or permissions to use any trademarks in your ad text. If you don’t, consider rephrasing your copy or finding alternative ways to convey your message without infringing on intellectual property rights.

By understanding and respecting trademark laws, you can ensure that your ads remain compliant and avoid unnecessary disapprovals from Google.

Copyrighted content

One common reason for disapproved Google Ads is the use of copyrighted content in the ad text. Google Ads policies prohibit the use of copyrighted material without proper authorization, as it can infringe on intellectual property rights.

Using trademarks or copyrighted images without permission can result in the disapproval of your ads.

To fix this issue, it’s important to review your ad copy and ensure that you are not using any copyrighted content without permission. Replace any unauthorized brand names or trademarked terms with generic alternatives whenever possible.

Additionally, if you have obtained permission from the copyright holder to use their material, make sure to provide sufficient evidence to support your claim when appealing a disapproved ad.

By respecting intellectual property rights and avoiding the unauthorized use of copyrighted content in your Google Ads, you can prevent disapprovals and maintain compliance with advertising policies.

How to Appeal a Disapproved Ad

To appeal a disapproved ad, first double check everything else such as the destination URL, ad text, and other policies. Then, submit an appeal using the Google Ads platform or fill out a Google Ads appeal form for review.

If needed, reach out to Google support for further assistance.

Double check everything else first

Before appealing a disapproved ad, it’s important to double check everything else in your Google Ads campaign. Ensure that your ad text follows the proper capitalization and punctuation guidelines, avoiding any use of trademarks or copyrighted content.

Take a closer look at the destination URL to confirm that it is working properly and not leading to any errors or unrelated pages. If you find any spelling or grammar errors within your ad copy, make sure to correct them before proceeding with an appeal.

By thoroughly reviewing all elements of your Google Ads campaign, you can increase the chances of resolving the disapproval faster and more effectively.

Appeal the disapproval

If your Google Ads have been disapproved, don’t panic! You have the option to appeal the disapproval and request a review of your ad. To do this, you can use the Google Ads appeal form provided by Google.

It’s important to carefully review why your ad was disapproved and make any necessary changes before submitting an appeal. Be concise and clear in explaining why you believe your ad should be approved, providing relevant information and addressing any concerns raised by Google Ads policies.

Remember that appealing doesn’t guarantee approval, but it gives you a chance to present your case for reconsideration. If needed, don’t hesitate to reach out to Google Ads support for assistance throughout the appeal process.

Contact Google support if necessary

If you have followed all the necessary steps to fix a disapproved Google ad but are still facing issues, don’t hesitate to reach out to Google support for assistance. They have a dedicated team that can help you navigate through the appeal process and provide guidance on resolving any lingering disapproval problems.

Google Ads provides various channels for contacting their support team, including phone, email, and live chat options. When reaching out, be prepared with relevant information such as your account details and specific details about the disapproved ads.

Remember that Google support is there to help you resolve any issues or answer questions regarding disapprovals. Don’t hesitate to seek their assistance if needed – they’re experts in this field and can offer valuable insights to get your ads back on track.

How to Prevent Google Ads Disapprovals

To prevent your Google Ads from being disapproved, it is crucial to follow Google Ads policies, regularly check landing pages, and maintain other advertising channels. Keep reading to learn the essential strategies for avoiding ad disapprovals.

Follow Google Ads policies

To ensure your Google Ads are not disapproved, it is crucial to strictly adhere to Google Ads policies. These policies serve as a set of guidelines that regulate the type of content and behavior allowed within ads.

Violating these policies can lead to disapproval or even account suspension. It is important to thoroughly review and understand these policies before creating your ads. By following Google Ads policies, you can avoid potential issues such as trademark infringements, copyright violations, inappropriate content, or misleading claims.

Regularly reviewing and staying up-to-date with any changes in these policies will help keep your ads compliant and prevent unnecessary disapprovals.

Regularly check landing pages

To prevent disapprovals of Google Ads, it is crucial to regularly check your landing pages. This step ensures that the destination URLs you are using in your ads are functioning properly and leading users to the correct content.

By regularly monitoring your landing pages, you can identify any issues or errors that may arise, such as broken links or incorrect information. Keeping a close eye on your landing pages helps maintain a smooth user experience and avoids potential ad disapprovals due to destination mismatches or non-functioning websites.

Additionally, consistently reviewing and updating your landing pages also improves overall campaign performance by ensuring relevance between the ad and the post-click experience for users.

Maintain other advertising channels

To prevent Google Ads disapprovals, it’s important to maintain other advertising channels in addition to your Google Ads campaigns. By diversifying your marketing efforts, you not only reach a wider audience but also reduce the risk of disruptions if one channel experiences issues.

This means exploring alternative platforms like social media advertising or sponsored content on reputable websites.

Research shows that businesses that consistently advertise across different channels see better results and increased brand visibility. By maintaining a strong presence outside of just Google Ads, you can protect your overall marketing strategy from any unexpected issues or policy changes that may arise within the realm of Google Ads.

Remember, an integrated approach to advertising ensures a well-rounded and effective campaign for reaching your target audience.

Tips for Fixing Specific Ad Issues

To fix spelling and grammar errors in your Google Ads, carefully proofread the ad text or use a reliable grammar checking tool.

Spelling and grammar errors

Spelling and grammar errors can be common reasons for Google Ads disapprovals. When your ad contains typos or grammatical mistakes, it can make your business appear unprofessional and unreliable to potential customers.

Additionally, these errors can negatively impact the user experience and credibility of your brand. It is crucial to thoroughly proofread your ads before submitting them to ensure that there are no spelling or grammar mistakes.

Remember that even a minor error can lead to the disapproval of your Google Ads. By taking the time to review and edit your ad copy, you can avoid this issue and maintain a high level of quality in your advertising efforts.

Gimmicky copy

Gimmicky copy refers to ad text that uses exaggerated or overly flashy language with the intention of attracting attention. While it may seem like a creative approach to advertising, Google Ads often disapproves ads with gimmicky copy because it can be misleading or create false expectations for users.

This includes using excessive capitalization, exclamation marks, repetitive phrases, or claims that cannot be substantiated. It is important to avoid gimmicky copy and instead focus on clear and concise messaging that accurately represents your product or service.

By doing so, you can prevent your Google Ads from being disapproved and ensure a more effective and trustworthy advertising campaign.

Clickbait CTAs

Clickbait CTAs, or Call-to-Actions, are enticing statements used in Google Ads to generate clicks and engagement. However, using clickbait CTAs can lead to the disapproval of your ads.

Google Ads policies require that ad content is clear, accurate, and doesn’t deceive users. Clickbait CTAs often use misleading language or exaggerated promises to entice users into clicking on the ad.

Using clickbait CTAs may seem tempting as they can attract attention and increase click-through rates. However, they can also harm your overall advertising strategy by leading to a high bounce rate and low conversion rates.

It’s important to avoid using exaggerated claims or false promises in your ad copy.

To fix disapproved Google Ads due to clickbait CTAs, revise your call-to-action with more transparent language that accurately reflects what users will find when they click on your ad.

Focus on highlighting real value propositions instead of resorting to deceptive tactics.

Unsuitable content

Unsuitable content is a common reason for Google Ads disapprovals. It’s important to ensure that your ad copy and landing pages adhere to Google’s content policies. This includes avoiding any language or imagery that could be considered offensive, deceptive, or inappropriate.

Additionally, make sure your ads are not promoting illegal products or services. Keeping your content suitable and aligned with Google’s guidelines will help prevent disapprovals and maintain the integrity of your advertising campaigns.

Issues with post-click landing pages

Post-click landing pages play a crucial role in the success of Google Ads campaigns. However, they can also be a common source of disapprovals if not properly optimized. Common issues with post-click landing pages that can lead to disapprovals include broken links, slow loading times, and irrelevant or misleading content.

It is essential to ensure that your post-click landing pages are functioning correctly and align with the ad’s messaging.

Google also has policies regarding the types of content allowed on post-click landing pages. If your landing page contains prohibited content such as adult material, illegal products/services, or copyright infringement, it will likely result in ad disapproval.

Regularly auditing and updating your post-click landing pages is crucial to avoid these issues.

By addressing any technical issues promptly and ensuring compliance with Google Ads policies, you can mitigate potential problems with your post-click landing page and maintain an effective advertising campaign.

Misrepresentation of expected content

Misrepresentation of expected content in Google Ads can lead to disapproval. It is crucial to accurately represent what users will find when they click on your ads. Misleading or exaggerated claims in ad copy can result in disapproval, as well as using images or language that doesn’t align with the actual product or service being offered.

Google wants to ensure a positive user experience, so it’s important to be transparent and honest about what users can expect after clicking on your ad. By avoiding misrepresentation and staying true to the content you are promoting, you can increase the chances of getting your Google Ads approved and provide a better experience for potential customers.


In conclusion, resolving disapproved Google Ads is essential for successful advertising campaigns. By understanding the common reasons for disapprovals and following the troubleshooting guide provided, advertisers can quickly fix issues and get their ads back on track.

Regularly checking landing pages, adhering to Google Ads policies, and appealing disapprovals when necessary are key steps to prevent future issues. Remember, with proper attention and proactive measures, advertisers can ensure their Google Ads stay compliant and effective in reaching their target audience.


1. Why would my Google Ads be disapproved?

There are several reasons why your Google Ads may be disapproved, including violating advertising policies, using inappropriate or misleading content, or not meeting the technical requirements set by Google.

2. How can I fix a disapproved Google Ad?

To fix a disapproved Google Ad, you should first identify the reason for the disapproval by reviewing the email notification or using the “Policy Details” column in your Google Ads account. Once you have identified the issue, make necessary changes to comply with policies and guidelines, and resubmit your ad for review.

3. Can I request a reevaluation of my disapproved ad?

Yes, you can request a reevaluation of your disapproved ad after making necessary fixes. To do so, go to your Google Ads account and find the specific ad that was disapproved. Click on it and look for the “Request Review” button or link to start the reevaluation process.

4. How long does it take for a reviewed ad to get approved?

The time it takes for a reviewed ad to get approved can vary depending on various factors such as current workload at Google and complexity of the issues identified in your ad. In most cases, reviews are completed within 1-2 business days but may take longer during peak periods.

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