Troubleshooting Guide: How to Resolve ‘Could Not Find the Entity’ Error in Google Ads

Troubleshooting Guide How to Resolve 'Could Not Find the Entity' Error in Google Ads

Navigating the world of Google Ads can sometimes feel like a maze dotted with confusing error messages, such as “Could Not Find The Entity”. This error is more common than you might think and has troubled many users.

Our comprehensive troubleshooting guide will lead you step-by-step through resolving this pesky issue to keep your ad campaigns running smoothly. Ready to regain control over your Google Ads? Let’s dive in.

Key Takeaways

Understanding the “Could Not Find the Entity” Error in Google Ads

The “Could Not Find the Entity” error in Google Ads is an error message that users may encounter when trying to access or work with certain entities within their Google Ads account.

Explanation of the error message

The “Could Not Find the Entity” error message in Google Ads often baffles users due to its apparent ambiguity. Essentially, this error pertains to a missing component within your Google Ads setup.

An ‘entity’ signifies various elements such as campaigns, ad groups, or keywords that you have configured in your Google Ads account. This error typically surfaces when the system cannot locate one of these entities because it has been deleted, moved, renamed, or lacks necessary permissions.

It’s crucial to understand what an entity means in this context before attempting any troubleshooting steps; otherwise, resolving this issue can turn into a confusing endeavor full of trial and errors.

Common causes for the error

The “Could Not Find the Entity” error in Google Ads can occur due to various reasons. Here are the common causes for this error:

  1. Deleted or Inaccessible Entities: If the entity (such as a campaign, ad group, or keyword) has been deleted or is no longer accessible, you may encounter this error. It could be because the entity was removed intentionally or automatically by Google Ads.
  2. Account Permissions: Insufficient account permissions can lead to the “Could Not Find the Entity” error. Ensure that you have the necessary access rights to view and modify the entities in question.
  3. Deprecated Ad Formats: Google Ads periodically updates its advertising formats and features. If you’re using deprecated ad formats that are no longer supported, it can result in this error message.
  4. Issues with Google Ads Editor: Using Google Ads Editor to make changes to your campaigns can sometimes trigger the “Could Not Find the Entity” error, especially if there are conflicts between your local edits and changes made online.

Troubleshooting Steps to Resolve the Error

To resolve the “Could Not Find the Entity” error in Google Ads, follow these troubleshooting steps.

Checking for deleted or inaccessible entities

To troubleshoot the “Could Not Find the Entity” error in Google Ads, the first step is to check for deleted or inaccessible entities. Here’s what you need to do:

  1. Access your Google Ads account and navigate to the “Campaigns” tab.
  2. Look for any entities (such as campaigns, ad groups, or ads) that may have been accidentally deleted or are no longer accessible.
  3. If you find any deleted or inaccessible entities, try restoring them if possible.
  4. If restoration is not an option, consider recreating those entities with the same settings and targeting criteria.
  5. Make sure to double – check that all necessary permissions and authorizations are in place for accessing and managing these entities.

Verifying account permissions

To resolve the “Could Not Find the Entity” error in Google Ads, it is important to verify account permissions. Here are the steps to follow:

  1. Ensure that you have the necessary administrative access to the Google Ads account.
  2. Double – check that your account is linked correctly with other platforms, such as Google Analytics or Google Merchant Center if applicable.
  3. Confirm that you have the appropriate access level assigned to your user account to make changes and manage entities within Google Ads.
  4. Check for any recent changes in account ownership or transfer of managerial access, as this may affect your ability to find entities.
  5. Review any email notifications from Google Ads regarding permission changes or potential issues with account access.

Addressing deprecated ad formats

Google Ads occasionally deprecates certain ad formats to ensure the best user experience and maintain ad quality. If you encounter the “Could Not Find the Entity” error, it could be due to deprecated ad formats. Here’s what you need to do:

  1. Identify deprecated ad formats: Check if any of your current ad formats have been deprecated by referring to Google’s documentation on deprecated features and changes in Google Ads.
  2. Replace deprecated ad formats: Once you’ve identified the deprecated ad formats, replace them with alternative formats that are currently supported. This may involve creating new ads or modifying existing ones to align with the latest specifications.
  3. Update targeting settings: Review your targeting settings to ensure they are compatible with the new ad formats. Adjusting your targeting options may be necessary to optimize performance and reach your desired audience.
  4. Monitor campaign performance: After implementing the changes, closely monitor the performance of your campaigns to ensure that the error has been resolved and there are no further issues related to deprecated ad formats.
  5. Stay updated on Google Ads updates: Keep yourself informed about any future updates or changes made by Google Ads regarding ad formats. This will help you proactively address any potential issues and keep your campaigns running smoothly.

Resolving issues with Google Ads Editor

To resolve issues with Google Ads Editor, follow these steps:

  1. Update the Software: Make sure that you are using the latest version of Google Ads Editor. Updating the software can often fix any bugs or compatibility issues.
  2. Clear Cache and Cookies: Clearing the cache and cookies can help resolve any temporary data conflicts that may be causing issues with Google Ads Editor.
  3. Check Internet Connection: Ensure that you have a stable internet connection. A weak or intermittent connection can prevent Google Ads Editor from functioning properly.
  4. Disable Firewall or Antivirus: Sometimes, firewall or antivirus software can interfere with the operation of Google Ads Editor. Temporarily disabling these programs can help identify if they are causing the issue.
  5. Reinstall Google Ads Editor: If none of the above steps work, try uninstalling and reinstalling Google Ads Editor. This will ensure that you have a fresh installation and any corrupted files are removed.

Preventing the Error in the Future

To prevent encountering the “Could Not Find the Entity” error in Google Ads in the future, it is important to follow best practices for managing your Google Ads entities and regularly review and update your campaigns.

By staying proactive, you can minimize the chances of running into this issue again. Keep reading to learn more about troubleshooting common Google Ads errors and how to ensure a smooth advertising experience.

Best practices for managing Google Ads entities

To effectively manage your Google Ads entities and prevent the “Could Not Find the Entity” error, follow these best practices:

  1. Keep your account organized: Structure your campaigns, ad groups, and ads in a logical manner that aligns with your business goals. Use naming conventions that are clear and easy to understand.
  2. Regularly review and optimize: Monitor the performance of your campaigns on a regular basis. Identify underperforming entities and make necessary adjustments to improve results.
  3. Stay up-to-date with changes: Google frequently updates its advertising platform, so it’s essential to stay informed about new features, policies, and best practices. Attend webinars, read blogs, or join online communities to stay current.
  4. Test different ad formats: Experiment with various ad formats like text ads, display ads, responsive search ads, and video ads to determine which ones work best for your target audience. Continuously test different variations to optimize performance.
  5. Use relevant keywords and targeting options: Conduct thorough keyword research to identify highly relevant keywords for targeting in your campaigns. Utilize advanced targeting options such as location targeting, device targeting, and demographic targeting to refine your audience reach.
  6. Utilize ad extensions: Take advantage of ad extensions like sitelinks, callouts, call extensions, and structured snippets to provide additional information or incentives for users to click on your ads.
  7. Implement conversion tracking: Set up conversion tracking in Google Ads to track the effectiveness of your campaigns and measure the ROI of your advertising efforts accurately.
  8. Optimize landing pages: Ensure that the landing pages you’re directing users to are highly relevant to the ad they clicked on. Optimize landing page content and design for better user experience and higher conversion rates.
  9. Follow Google Ads policies: Adhere to Google Ads policies regarding prohibited content or practices. Violating these policies may result in disapproval or suspension of your ads.
  10. Monitor and analyze data: Regularly analyze the data from your campaigns to identify trends, opportunities, and areas for improvement. Use Google Ads reporting tools to gain insights into your advertising performance.

Regularly reviewing and updating campaigns

To keep your Google Ads campaigns running smoothly, it’s essential to regularly review and update them. Here are some important steps to follow:

  1. Monitor performance: Keep a close eye on the performance of your campaigns by regularly analyzing metrics such as clicks, impressions, conversions, and cost-per-click. This will help you identify any areas that need improvement or optimization.
  2. Review keyword performance: Evaluate the keywords you’re targeting in your campaigns and assess their performance. Identify high-performing keywords that are driving results and consider expanding your reach by adding relevant variations or long-tail keywords.
  3. Optimize ad copy: Continuously test and optimize your ad copy to improve click-through rates (CTR) and conversion rates. Experiment with different headlines, descriptions, and call-to-action phrases to find what resonates best with your target audience.
  4. Adjust bids and budgets: Regularly review your bidding strategy and adjust bids based on performance data. Increase bids for keywords that are performing well, while reducing bids for underperforming keywords. Additionally, assess your budget allocation across campaigns to ensure you’re maximizing your advertising spend effectively.
  5. A/B testing: Implement A/B testing for different elements of your campaigns, such as landing pages, ad formats, or audience targeting options. This will help you understand which variations yield the best results and enable you to make data-driven decisions.
  6. Stay up-to-date with industry trends: Stay informed about changes in the digital advertising landscape and new features introduced by Google Ads. Regularly check for updates from Google’s official resources to ensure you’re leveraging the latest tools and strategies.
  7. Seek professional guidance if needed: If managing Google Ads campaigns becomes overwhelming or if you’re not achieving desired results despite your efforts, consider seeking assistance from a certified digital marketing agency or an experienced PPC specialist who can provide expert guidance tailored to your specific needs.

Additional Resources for Troubleshooting Google Ads Errors

Explore the Google Ads support documentation and community forums for more troubleshooting tips and insights into resolving common errors.

Google Ads support documentation

Google Ads support documentation is a valuable resource for troubleshooting and resolving errors in Google Ads. It provides users with in-depth guides, step-by-step tutorials, and FAQs to help them understand and overcome various issues they may encounter.

From explaining error messages to providing solutions for specific problems, the support documentation covers a wide range of topics related to managing Google Ads campaigns effectively.

Users can access this documentation online at any time, making it an essential reference tool for both beginners and experienced advertisers seeking assistance and guidance.

Community forums and discussions

Google Ads users can find valuable resources and solutions for troubleshooting errors by participating in community forums and discussions. These online platforms provide a space for advertisers to connect with each other, ask questions, share experiences, and seek guidance from industry experts.

Users can find answers to their specific issues related to the “Could Not Find the Entity” error by browsing through these forums. Engaging in discussions allows users to gain insights from others who may have encountered similar problems or have successfully resolved them in the past.

It’s a great way to stay updated on the latest developments and best practices in Google Ads troubleshooting.


In conclusion, resolving the “Could Not Find the Entity” error in Google Ads can be a straightforward process by following the troubleshooting steps outlined in this guide. By understanding the common causes and implementing best practices for managing entities, advertisers can prevent this error from occurring in the future.

Don’t let errors hold back your advertising success—take control of your Google Ads campaigns with these troubleshooting solutions.


1. What does the ‘Could Not Find the Entity’ error mean in Google Ads?

The ‘Could Not Find the Entity’ error in Google Ads typically occurs when trying to access or make changes to an entity (such as campaigns, ad groups, or keywords) that no longer exists or has been deleted from your account.

2. How can I troubleshoot and resolve the ‘Could Not Find the Entity’ error?

To troubleshoot and resolve this error, you can try refreshing the page, clearing your browser cache and cookies, logging out and back into your Google Ads account, or using a different browser. If these steps don’t work, it may be necessary to contact Google Ads support for further assistance.

3. Can I recover a deleted entity that is causing the ‘Could Not Find the Entity’ error?

Unfortunately, once an entity (such as a campaign or ad group) is deleted from your Google Ads account, it cannot be recovered. You will need to recreate any deleted entities if you wish to use them again in your advertising campaigns.

4. How can I prevent encountering the ‘Could Not Find the Entity’ error in Google Ads?

To avoid running into this error in the future, it’s important to double-check actions before deleting any entities from your Google Ads account. Additionally, regularly review your campaigns and ensure all entities are properly organized and labeled so they can be easily located when needed.

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