Is $5 Per Click Normal Price To Pay For Google Ads? [Assessing CPC]

Are you wondering if $5 per click is a reasonable price to pay for Google Ads? With the average cost per click for many industries being below or hovering around this mark, it’s a valid question.

Our in-depth article will guide you through understanding CPC rates, and assessing whether paying $5 per click offers good value for your business. Curious about how to get the most out of your Google Ads budget? Join us as we dive into effective strategies and metrics that matter!

Key Takeaways

  • The cost per click (CPC) for Google Ads can vary based on factors like business type, ad quality score, and location.
  • Industry – specific CPC rates range from $1 to $6, with legal services having the highest average CPC.
  • The average mobile CPC is $0.42, while desktop clicks cost $0.73.
  • To assess if $5 per click is reasonable, compare it to industry benchmarks and evaluate return on investment (ROI).
  • Strategies to optimize CPC include keyword optimization, targeting relevant ads, improving quality scores, and strategic scheduling.of ad placements and budget allocation.
  • Evaluating alternative metrics such as CPA and CTR can provide additional insights into ad performance.

Understanding Cost Per Click (CPC) for Google Ads

Factors like ad relevance, competition, and quality score can influence the cost per click (CPC) for Google Ads. Industry-specific rates and average CPCs by country and device provide further insight into pricing trends.

Factors influencing CPC

The cost per click (CPC) depends on a few things. These are:

  1. Your business kind: Different businesses have different costs. For example, lawyer ads cost around $6 per click.
  2. Your ad’s quality score: This is how Google rates your ad. A high-quality score equals a lower cost.
  3. The location of your ads: Ads cost more in some places than others. On mobiles, an ad click costs about $0.42, but on a computer, it’s almost $0.73.

Industry-specific CPC rates

The Cost Per Click (CPC) for Google Ads can vary significantly based on the industry. Some industries may have an average CPC of around $1, while others might reach as high as $6, such as the legal services industry. The following table provides an overview of the average CPC rates across various industries:

Industry Average CPC
Legal Services $6
Employment Services $4
General Digital Services $0.75 (2018) to $0.69 (2019)
Mobile Digital Ads $0.42 (Q1 2019)
Desktop Digital Ads $0.73 (Q1 2019)
Search Network $1 to $2
Google Display Network Up to $1

It’s crucial to understand that these figures are averages and the actual CPC can fluctuate based on several factors, including geographic location, target audience, keyword competition, and more.

Average CPC by country and device

The average cost per click (CPC) for Google Ads can vary depending on the country and device. In 2019, the average mobile CPC for digital ads was $0.42, while a single desktop click cost $0.73. These numbers show that mobile clicks tend to be cheaper than desktop clicks. Additionally, the average CPC can also differ by country and industry. For example, legal services have an average CPC of almost $6, while employment services have a little over $4 per click. It’s important to consider these variations when assessing the value of paying $5 per click for Google Ads and determining if it aligns with industry benchmarks and return on investment (ROI).

Assessing the Value of $5 Per Click

Is $5 per click a normal price to pay for Google Ads? Let’s examine industry benchmarks and evaluate the return on investment (ROI) to determine its value.

Comparison to industry benchmarks

The cost per click (CPC) for Google Ads can vary depending on the industry. Different industries have different benchmarks for what is considered a normal price to pay. For example, the average CPC for legal services is almost $6, while employment services have an average CPC just over $4. It’s important to compare your $5 per click to industry standards to see if it falls within a reasonable range. Keep in mind that these benchmarks can change over time, so it’s always good to stay updated on current trends in your industry.

Evaluating return on investment (ROI)

To determine if $5 per click is a normal price to pay for Google Ads, it is important to evaluate the return on investment (ROI). ROI measures the profitability and effectiveness of an advertising campaign.

It calculates how much revenue was generated compared to the cost of the ads. A higher ROI indicates that the ad campaign is successful in generating profits. To assess ROI, you need to consider various factors such as conversion rates, average order value, and profit margins.

By analyzing these metrics and comparing them to industry benchmarks, you can determine if $5 per click provides a favorable return on investment for your specific business.

Strategies to Optimize CPC

Optimize CPC through keyword optimization, targeting relevant ads, improving quality scores, and strategically scheduling ad placements and budget allocation.

Keyword optimization

To optimize your CPC in Google Ads, you can focus on keyword optimization. Here are some strategies to improve the performance of your ads:

  • Conduct thorough keyword research to identify relevant and high-performing keywords for your ad campaign.
  • Use long – tail keywords that are specific and targeted to attract a more qualified audience.
  • Organize your keywords into well – structured ad groups based on themes or categories.
  • Include keywords in your ad copy and landing page content to ensure relevance and improve quality score.
  • Regularly review and refine your keyword list to remove underperforming or irrelevant terms.

Ad targeting and relevancy

Ad targeting and relevancy are crucial factors when it comes to optimizing Google Ads. Here are some strategies to ensure effective ad targeting and relevancy:

  1. Understand your target audience: Conduct thorough research on your target audience’s demographics, interests, and behaviors. This will help you identify the right keywords and create relevant ad campaigns.
  2. Refine keyword selection: Choose keywords that align with your target audience’s search queries. Use tools like Google Keyword Planner to identify high-performing keywords with lower competition.
  3. Create specific ad groups: Group related keywords into specific ad groups, allowing you to tailor ads to match the search intent of your potential customers.
  4. Craft compelling ad copy: Write engaging and persuasive ad copy that speaks directly to your target audience’s needs and desires. Highlight key benefits or unique selling propositions in a concise manner.
  5. Utilize ad extensions: Take advantage of ad extensions such as site links, callouts, and structured snippets to provide additional information and increase the visibility of your ads.
  6. Implement location targeting: If you have a local business or serve specific geographic areas, use location targeting options to focus your ads on relevant locations and reach potential customers in those areas.
  7. Optimize landing pages: Ensure that the landing page associated with each ad is highly relevant to the user’s search query. Directing users to a page that matches their expectations improves their experience and increases the likelihood of conversions.
  8. Monitor and refine regularly: Continuously monitor the performance of your ads, making adjustments as needed based on data-driven insights. Test different variations of ad copy, keywords, and targeting options to find what works best for your campaign.

Quality score improvement

  • Improving the quality score of your Google Ads can help optimize your cost per click (CPC).
  • A higher quality score can lead to lower CPCs and better ad performance.
  • Here are some strategies to improve your quality score:
  • Creating relevant and targeted ad campaigns.
  • Using keywords that match user search intent.
  • Writing compelling ad copy that aligns with the landing page.
  • Ensuring a fast and user – friendly website experience.
  • Increasing the click – through rate (CTR) of your ads by using compelling headlines and ad extensions.
  • Continuously monitoring and optimizing your campaigns based on performance data.

Ad scheduling and budget allocation

Ad scheduling and budget allocation are important strategies for optimizing CPC in Google Ads campaigns. Here are some key tips:

  1. Set specific ad schedules: Determine the best days and times to display your ads based on when your target audience is most active. This can help you maximize your budget by reaching potential customers when they are most likely to convert.
  2. Use ad scheduling bid adjustments: Adjust bids for specific time periods to increase or decrease your ad’s visibility during those times. For example, you may want to increase bids during peak hours and decrease them during less active times to optimize cost per click.
  3. Consider device targeting: Analyze your campaign data to determine which devices (desktop, mobile, or tablet) drive the most conversions at a lower cost per click. Allocate more budget towards high-performing devices to maximize ROI.
  4. Monitor campaign performance: Regularly analyze your campaign’s performance to identify any trends or patterns related to ad scheduling and budget allocation. Make adjustments as needed to ensure optimal results.

Considering Alternative Metrics

Evaluate the effectiveness of your Google Ads campaign by considering alternative metrics such as cost per acquisition (CPA), click-through rate (CTR), and return on ad spend (ROAS).

Cost per acquisition (CPA)

The cost per acquisition (CPA) is a metric that measures the average amount an advertiser pays to acquire one customer or lead. It takes into account the total advertising spend divided by the number of conversions achieved.

For example, if an ad campaign costs $500 and generates 50 conversions, the CPA would be $10 per acquisition. The average CPA can vary widely depending on factors such as industry, target audience, and competition.

It is important for advertisers to monitor their CPA and strive to optimize it in order to maximize return on investment (ROI). By analyzing data and making adjustments to targeting, messaging, and landing pages, advertisers can work towards reducing their CPA over time.

Click-through rate (CTR)

The click-through rate (CTR) is an important metric in online advertising that measures the percentage of people who clicked on an ad after seeing it. It helps to determine the effectiveness of an ad campaign and how well it resonates with the target audience.

A higher CTR means more people are engaging with the ad, while a lower CTR may indicate that changes need to be made to improve its performance. In general, a good CTR for Google Ads is around 2% to 5%, although this can vary depending on factors such as industry and ad placement.

Return on ad spend (ROAS)

Return on ad spend (ROAS) is a metric that helps businesses understand the effectiveness of their advertising campaigns. It measures the revenue generated from those campaigns in relation to how much was spent on them.

To calculate ROAS, you divide the revenue earned by the total cost of advertising and multiply it by 100 to get a percentage. For example, if $5000 was earned from an ad campaign that cost $1000, the ROAS would be 500%.

A higher ROAS indicates better performance and more profitability. It’s important for businesses to track and optimize their ROAS to ensure they are getting a good return on their investment in Google Ads or any other advertising platform.


In conclusion, when it comes to assessing the value of $5 per click for Google Ads, it is important to consider industry benchmarks and evaluate return on investment (ROI). By implementing strategies to optimize CPC, such as keyword optimization and improving ad relevancy, advertisers can aim for better results.

Additionally, alternative metrics like cost per acquisition (CPA) and click-through rate (CTR) should also be considered to understand overall ad performance.


1. Is $5 per click a normal price to pay for Google Ads?

The cost per click (CPC) for Google Ads can vary depending on factors such as industry, keywords, and competition. It’s best to research typical CPC rates in your specific field to determine what is considered normal.

2. What factors can affect the cost per click for Google Ads?

Several factors can influence the cost per click for Google Ads, including keyword competitiveness, ad quality score, bidding strategy, and relevancy of your website landing page to the ad.

3. How do I assess if paying $5 per click is worth it for my business?

To assess if paying $5 per click is worthwhile for your business, you should consider factors like your conversion rate (how many clicks lead to actual sales or desired actions), average order value or customer lifetime value, and overall return on investment (ROI) from your advertising efforts.

4. Are there ways to lower the cost per click in Google Ads?

Yes, there are strategies that can help lower the cost per click in Google Ads such as improving ad relevance and quality score, targeting more specific keywords with less competition, optimizing landing pages for better conversions, and refining bidding strategies based on performance data.

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