How to Use Google Ads Keyword Planner For Free?

How to Use Google Ads Keyword Planner For Free

Are you struggling to optimize your digital marketing campaigns due to high costs of keyword research tools? Here’s a game-changing fact: Google Ads offers the Keyword Planner, a top-notch free tool for all your keyword needs.

This comprehensive guide will provide step-by-step instructions on how to access and utilize this indispensable resource, enhancing your SEO efforts without breaking the bank. Ready to dive into cost-efficient marketing success? Let’s get started!

Key Takeaways

  • Create a free Google Ads account to access the Keyword Planner tool.
  • Utilize filtering and sorting options to narrow down keyword suggestions and find relevant keywords for your marketing strategy.
  • Evaluate search volume and competition levels to choose relevant and targeted keywords for your campaigns.
  • Unlock exact search volume data in Google Ads Keyword Planner to make more informed decisions about your keyword selection.

Accessing Google Keyword Planner for Free

To access Google Keyword Planner for free, you need to create a Google Ads account and navigate to the Keyword Planner tool.

Creating a Google Ads account

Getting your free access to Google Keyword Planner begins with setting up a Google Ads account. Here’s how you can create one:

  1. Open your web browser and navigate to the Google Ads homepage.
  2. Click on the “Start Now” button located in the right top corner.
  3. Sign in using your Gmail account. If you don’t already have one, create it first.
  4. Ignore any prompt for payment details since we’re only focusing on accessing the free tools.
  5. Follow through the setup process but be sure not to finalize a campaign or budget; this ensures that you won’t incur any unwanted charges.
  6. When asked about advertising goals, you can simply click “Skip the guided setup“.
  7. Once completed, welcome yourself to your new Google Ads account.

Navigating to the Keyword Planner tool

To access the Google Keyword Planner tool, you will need to create a Google Ads account and log in. Once you have logged in, follow these steps:

  1. Click on the Tools & Settings menu located at the top right corner of your screen.
  2. In the dropdown menu, select “Keyword Planner” under the Planning section.
  3. On the Keyword Planner homepage, you will see two options: “Discover New Keywords” and “Get Data.”
  4. If you want to generate new keyword ideas, click on “Discover New Keywords.”
  5. To analyze search volume and other metrics for specific keywords, click on “Get Data.”

Exploring Keyword Ideas

To explore keyword ideas, you can utilize the filtering and sorting options in Google Keyword Planner to narrow down the results and find relevant keywords for your marketing strategy.

Filtering and sorting results

To make the most out of Google Ads Keyword Planner, you can optimize your keyword research efforts by filtering and sorting the results. Here’s how:

  1. Refine by demographics: If you want to target a specific audience or location, use the demographic filters to narrow down your keyword suggestions. This will help you focus on keywords that are more relevant to your target market.
  2. Exclude irrelevant terms: To exclude certain keywords from your results, utilize the negative keyword filter. This is particularly useful when you want to avoid unrelated or low-value keywords that could potentially waste your advertising budget.
  3. Adjust search volume ranges: You can set minimum and maximum search volume ranges to filter out keywords that may not align with your desired level of visibility. This ensures that you’re left with keywords that have a suitable amount of search traffic for your campaign goals.
  4. Sort by relevance or other metrics: Keyword Planner allows you to sort the keyword ideas based on relevance, competition, or other metrics that are important for your marketing strategy. Sorting options can help prioritize keywords that are most likely to drive valuable traffic and conversions.
  5. Save and download keyword lists: Once you have filtered and sorted your results, make sure to save your selected keywords or download them for future reference. This way, you can keep track of the most promising opportunities and easily import them into other tools if needed.

Analyzing keyword suggestions

Analyzing keyword suggestions is an essential step in using Google Ads Keyword Planner effectively. Here are some tips to help you make the most out of this feature:

  1. Review keyword relevance: Evaluate how relevant each keyword suggestion is to your business or marketing campaign. Focus on keywords that align with your target audience and objectives.
  2. Consider search volume: Take note of the search volume for each keyword suggestion. Higher search volumes generally indicate a greater number of people searching for that specific term or phrase.
  3. Assess competition levels: Analyze the competition level associated with each keyword suggestion. This metric shows how many advertisers are targeting the same keywords, giving you an idea of how challenging it may be to rank for them.
  4. Examine bid estimates: Pay attention to the bid estimates provided by Keyword Planner for each keyword suggestion. These estimates can give you insights into how much you may need to bid in order to compete effectively.
  5. Look for long-tail keywords: Long-tail keywords are longer and more specific phrases that often have lower competition but can still attract highly targeted traffic. Identify any relevant long-tail keyword suggestions that align with your marketing goals.

Choosing the Right Keywords

Evaluate search volume and competition to select relevant and targeted keywords for your marketing strategy.

Evaluating search volume and competition

When it comes to choosing the right keywords for your Google Ads campaigns, evaluating search volume and competition is crucial. Search volume refers to the number of times a keyword or phrase is searched on Google, while competition indicates how many advertisers are bidding on those keywords.

By understanding these metrics, you can determine the popularity and competitiveness of certain keywords.

Google Keyword Planner provides estimated search volumes for different keywords, allowing you to gauge their potential reach. This data helps you identify high-volume keywords that have the potential to drive more traffic to your website.

Additionally, by analyzing competition levels in Keyword Planner, you can assess how difficult it may be to rank for specific keywords.

Selecting relevant and targeted keywords

Selecting relevant and targeted keywords is a crucial step in optimizing your Google Ads campaigns and driving qualified traffic to your website. By choosing the right keywords, you can ensure that your ads appear to users who are actively searching for products or services like yours.

Start by evaluating search volume and competition levels for each keyword using the data provided in Google Keyword Planner. Look for keywords with moderate to high search volumes and low competition to increase your chances of reaching a larger audience while staying ahead of competitors.

Additionally, consider the relevance of each keyword to your business and target audience. Select keywords that directly relate to what you offer, ensuring they align with user intent and are likely to generate conversions.

As you refine your keyword list, keep in mind the specific goals of your marketing strategy. If you’re aiming for higher visibility or brand awareness, focus on broader keywords with higher search volumes.

Conversely, if you want more targeted leads or conversions, opt for long-tail keywords that are more specific and have lower search volumes but higher conversion potential. Take advantage of Google Keyword Planner’s estimated bid data as well.

This information can help guide your decision-making process by suggesting which keywords may be worth investing more heavily in based on their potential impact on ad positioning and cost per click (CPC).

Bonus Steps for Advanced Usage

In this section, we will explore advanced techniques to further enhance your keyword research efforts using Google Ads Keyword Planner. Unlocking exact search volume data, utilizing local search volume information, and identifying popular search locations and devices are some of the bonus steps we will cover in this blog post.

Unlocking exact search volume data

To further refine your keyword research efforts, you can unlock exact search volume data within Google Ads Keyword Planner. Here’s how:

  1. Log in to your Google Ads account.
  2. Navigate to the Keyword Planner tool.
  3. Choose the “Discover New Keywords” option from the main menu.
  4. Enter your seed keyword or phrase into the search bar.
  5. Specify your targeting preferences, such as location and language.
  6. Click on “Get Results.”
  7. On the results page, you will see a list of keyword suggestions along with their estimated search volumes.
  1. Select the keywords that interest you by clicking on the checkbox next to each keyword or selecting all keywords using the checkbox at the top of the table.
  2. Click on the “Add to Plan” button that appears above the table.
  3. In the right top corner, click on “Review Plan.”
  4. On this page, you will be able to review and analyze your selected keywords in more detail.
  5. Under the “Keywords” tab, you can see estimated search volumes for each individual keyword instead of just ranges.
  6. You can also view bid estimations and other metrics related to those keywords here.

Utilizing local search volume information

Utilizing local search volume information can greatly enhance your keyword planning efforts. By understanding the search volumes specific to your target location, you can tailor your marketing strategy to reach a more relevant audience. Here’s how you can make the most of local search volume information:

  1. Refine your keyword research: Use the “Location” filter in Google Keyword Planner to specify the geographic area you want to target. This will provide you with insights into the search volumes for keywords within that particular location.
  2. Identify location-specific keywords: Analyze the keyword suggestions and ideas provided by Google Keyword Planner and identify those that are relevant to your target location. Look for keywords that incorporate local landmarks, city names, or other location-specific terms.
  3. Adapt your bid estimations: The search volumes for specific keywords may vary significantly across different locations. Take this into account when estimating bids for your ad campaigns. Higher search volumes in a particular area may require higher bids to compete effectively.
  4. Understand regional trends: Local search volume data can reveal valuable insights into regional trends and preferences. By analyzing these trends, you can optimize your marketing messages and targeting strategies to resonate with specific audiences in different locations.
  5. Optimize landing pages: Incorporate location-specific elements on your landing pages to align with the local intent of users searching for your targeted keywords. This can improve user experience, increase relevance, and potentially boost conversion rates.
  • [Important Fact 9]: Google Keyword Planner is a valuable tool for planning search engine ads and discovering competitor keywords.
  • [Important Fact 10]: There is no “premium” version of Google Keyword Planner, as it is a free tool provided by Google Ads.
  • [Keywords]: Local search volume information, Keyword planning, Location-based targeting.

Identifying popular search locations and devices

Google Keyword Planner allows you to identify the popular search locations and devices for your targeted keywords. By understanding where your audience is searching and the devices they are using, you can optimize your marketing strategy to effectively reach and engage with them. Here’s how you can utilize this feature:

  1. Log in to your Google Ads account and navigate to the Keyword Planner tool.
  2. Select the “Discover New Keywords” option from the task menu.
  3. Enter your keywords or phrases related to your business or industry.
  4. Under the targeting options, click on the “Locations” tab.
  5. Here, you can choose specific locations or target by location type (e.g., country, city, region).
  6. Once you have selected your desired location(s), click on the “Devices” tab.
  7. You will see a list of devices such as desktops, tablets, and mobile phones.
  8. Select the device(s) that are most relevant to your target audience.
  9. The Keyword Planner will then provide insights into search volumes for each location and device combination.


In conclusion, Google Ads Keyword Planner is an essential tool for digital marketers and SEO professionals looking to optimize their keyword research efforts. By creating a free Google Ads account and accessing the Keyword Planner tool, users can generate keyword ideas, analyze search volumes, and select relevant keywords for their campaigns.

With its user-friendly interface and valuable insights, Google Ads Keyword Planner proves to be a powerful resource for effective keyword planning without any cost. Start utilizing this free tool now to enhance your marketing strategy and drive better results!


1. Can I use Google Ads Keyword Planner without spending any money?

Yes, Google Ads Keyword Planner is a free tool provided by Google. You can access it without having to spend any money.

2. How do I access and use Google Ads Keyword Planner?

To access and use Google Ads Keyword Planner, you need to have a Google Ads account. Once you have an account, log in and navigate to the Tools & Settings menu. Under Planning, click on “Keyword Planner.” From there, you can enter keywords or URLs related to your business or website to generate keyword ideas and search volume data.

3. What information does Google Ads Keyword Planner provide?

Google Ads Keyword Planner provides valuable insights such as average monthly search volume for specific keywords, competition level for those keywords, and suggested bid amounts for running ads using those keywords.

4. Are there any alternatives to Google Ads Keyword Planner for keyword research?

While Google Ads Keyword Planner is a widely used tool for keyword research, there are other alternatives available such as SEMrush, Ahrefs Keywords Explorer, and Moz Keyword Explorer. These tools offer similar functionalities with different interfaces and additional features that may suit your needs better depending on your specific requirements.

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