How to Set Up Google Ads Without Creating a Campaign

How to Set Up Google Ads Without Creating a Campaign

Are you looking to create a Google Ads account but put off by the immediate campaign setup step? You’re in luck, as it’s possible and easy to sign up for Google Ads without creating a campaign.

This article will guide you through all the steps, including how to select “Create an account without a campaign”, confirming regional settings, setting up billing, and much more. Dive in to explore this hassle-free process that sets you on course towards mastering your digital marketing game.

Key Takeaways

  • Choosing an email address: Select the right email address, preferably a professional or business email attached to a Google account, for easier tracking and management of ad campaigns.
  • Switching to Expert Mode: By switching to Expert Mode during setup, gain more control over customization and optimization of ads by tailoring your account according to specific needs.
  • Skipping Campaign Creation: Select “Create an account without a campaign” option at the bottom of the screen when setting up your Google Ads account for more flexibility in starting ads later on.
  • Confirming Regional Settings: Confirm regional settings to ensure that advertising efforts are targeted towards the right audience and appropriate geographical location.
  • Setting up Google Ads Billing: Navigate to the “Billing” section in your Google Ads account to add payment methods and configure billing settings. A valid payment method is required before launching any campaigns on Google Ads.

The Right Way to Create a Google Ads Account

To create a Google Ads account, start by choosing an email address and switching to expert mode.

Choosing an Email Address

Selecting the right email address is an essential first step in setting up your Google Ads account. You need to use a Google account, either existing or a new one, to proceed with the setup process.

Make sure it’s an email you frequently check as critical updates and notifications about your ads will be forwarded there. If you’re setting up this account for business purposes, using your professional or business email attached to a Google Account is advised for easier tracking and management of ad campaigns down the line.

Note that creating a Google Ads account does not incur any charges – it’s completely free!

Switching to Expert Mode

To set up a Google Ads account without creating a campaign, you’ll need to switch to Expert Mode. This option allows you to bypass the initial campaign creation step and focus solely on setting up your account.

By selecting Expert Mode, you gain more control over the customization and optimization of your ads. It’s important to note that this mode is recommended for experienced users who are familiar with the intricacies of Google Ads.

Switching to Expert Mode will ensure that you have greater flexibility in managing your campaigns and achieving better results.

With Expert Mode, you can skip the default settings provided by Google and tailor your account according to your specific needs. This includes choosing an appropriate bid strategy, targeting specific devices or locations, utilizing ad extensions, refining keyword selection, and optimizing landing pages for maximum conversions.

By switching to Expert Mode during setup, you can take full advantage of the advanced features and tools offered by Google Ads while ensuring that each aspect of your campaign aligns with your marketing goals.

Overall, switching to Expert Mode allows you to have more control over how your advertising budget is allocated and how effectively it generates leads or sales for your business. With proper utilization of this feature during setup, you can optimize campaigns based on data-driven insights rather than relying solely on default settings or guesswork.

So follow these steps along with others outlined above in order to create a successful Google Ads account without immediately launching a campaign.


– Choosing an email address

– Skipping Campaign Creation

Skipping Campaign Creation

To skip campaign creation when setting up your Google Ads account, simply select the option to “Create an account without a campaign” at the bottom of the screen. This allows you to create your Google Ads account without immediately launching a campaign.

By choosing this option, you have more flexibility in terms of when and how you want to start running ads. It’s important to note that creating a Google Ads account is free and can be done by signing up on the Google Ads website using your existing Google account.

So, whether you’re just getting started or looking for a pause before diving into ad campaigns, skipping campaign creation gives you more control over your advertising journey.

Confirming Regional Settings

Before proceeding with setting up your Google Ads account, it is crucial to confirm your regional settings. This step ensures that your advertising efforts are targeted towards the right audience and in the appropriate geographical location.

By confirming your regional settings, you can optimize the reach of your ads and increase their effectiveness. It’s important to note that by selecting the correct region, you will be able to showcase your ads to potential customers who are more likely interested in what you have to offer based on their geographic preferences and needs.

So take a moment to double-check and confirm your regional settings before moving forward with the rest of the setup process.

Setting up Google Ads Billing

To set up Google Ads billing, you will need to navigate to the “Billing” section in your Google Ads account. Here, you can add your payment methods and configure your billing settings.

It’s important to note that creating a valid payment method is required before launching any campaigns on Google Ads. This ensures that you have a seamless experience when it comes to paying for your advertising expenses.

By setting up billing correctly, you can easily manage and track your ad spend, ensuring that your ads stay active and reach your target audience effectively.

The Google Display Network

The Google Display Network is a powerful advertising platform that allows businesses to reach audiences across millions of websites, apps, and videos.


The Google Display Network is a powerful advertising platform that allows businesses to reach their target audience across millions of websites, videos, and apps. With the Display Network, you can create visually appealing image ads, interactive ads, and even video ads to engage your potential customers.

This network offers numerous benefits such as brand awareness, reaching a wider audience, and increasing website traffic. By utilizing this platform effectively, businesses can enhance their online presence and drive valuable conversions.

So whether you’re a small business owner or a marketing professional looking to expand your reach online, incorporating the Google Display Network into your advertising strategy can yield exceptional results.


  • Increased brand visibility: Google Ads allows you to reach a wide audience, increasing the visibility of your brand and helping you stand out from competitors.
  • Targeted advertising: With Google Ads, you can target specific demographics, locations, and interests, ensuring that your ads are seen by the right people at the right time.
  • Cost-effective: Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This allows for better control over your advertising budget and ensures that you are only paying for results.
  • Measurable results: Google Ads provides detailed analytics and reporting, allowing you to track the performance of your campaigns in real-time. This data helps you understand what is working and make informed decisions to optimize your ads for better results.
  • Quick and easy setup: Setting up a Google Ads account without creating a campaign is a straightforward process. It doesn’t require extensive technical knowledge or coding skills, making it accessible for businesses of all sizes.
  • Flexibility and control: Google Ads offers various campaign types and targeting options, giving you the flexibility to tailor your ads to suit your specific business goals. You have control over factors such as ad scheduling, budgeting, and bid strategies.
  • Enhanced website traffic: By appearing at the top of search engine results pages (SERPs), Google Ads drives relevant traffic to your website. This increases the potential for conversions, leads, and sales.
  • Increased customer engagement: With features like ad extensions and device targeting, Google Ads helps enhance customer engagement by providing additional information and optimizing ad delivery for specific devices or platforms.
  • Competitive advantage: Advertising through Google Ads gives businesses an edge over competitors who may not be utilizing this powerful marketing platform. It allows you to capture the attention of potential customers before they even see organic search results.

Remember that with proper optimization and continuous monitoring, running successful campaigns through Google Ads can yield excellent returns on investment and contribute to the growth of your business.

How to Choose the Right Water Filter

To choose the right water filter, determine your water source, identify contaminants to remove, and consider filter capacity and replacement frequency.

Determine the source of your water

To set up an effective water filter, it is crucial to determine the source of your water. This step is vital because different sources may contain varying levels and types of contaminants.

For example, if you have well water, you might need to address issues like bacteria or excessive minerals. On the other hand, if your water comes from a municipal supply, it could be treated with chemicals such as chlorine.

Understanding the source of your water allows you to identify the specific contaminants that need to be removed. This knowledge will guide you in choosing the right type of filter that can effectively eliminate those impurities.

Whether it’s sediment, heavy metals, or chemicals like pesticides and herbicides – pinpointing what needs to be filtered out ensures that you invest in a filtration system tailored to address your specific needs.

Identify the contaminants to remove

To set up an effective water filter, it’s crucial to first identify the contaminants you want to remove from your water. This step is essential because different filters are designed to target specific types of impurities.

For example, if you’re primarily concerned about chlorine or lead in your water supply, you’ll need a filter that specifically addresses those contaminants. By identifying the specific impurities you want to eliminate, you can ensure that you choose a water filter that is tailored to meet your needs and provide clean, safe drinking water for you and your family.

Consider filter capacity and replacement frequency

When choosing a water filter, it’s important to consider the filter capacity and replacement frequency. The filter capacity refers to the amount of water that the filter can effectively treat before it needs to be replaced or cleaned.

It’s essential to select a filter with an appropriate capacity for your household’s daily water usage. Additionally, you should also take into account the replacement frequency of the filter cartridge.

Some filters may require frequent replacements, while others may have longer-lasting cartridges. By considering these factors, you can ensure that your chosen water filter will provide optimal performance and cost-effectiveness in providing clean and safe drinking water for you and your family.

Steps to Set Up Google Ads Without Creating a Campaign

To set up Google Ads without creating a campaign, follow these steps: switch to expert mode, choose your campaign type, set up the campaign details like ad schedule and location/language targeting, calculate your daily budget, select bid strategy and keywords, create your ad with extensions, specify device targeting and extras if needed, and finally set up your landing page.

Switch to expert mode

To set up Google Ads without creating a campaign, one of the first steps is to switch to expert mode. This option allows users to have more control and customization over their account settings.

By switching to expert mode, you can access advanced features and skip the initial campaign creation step. This means that you won’t have to go through the process of setting up specific campaign details right away.

Instead, you can focus on other aspects of your Google Ads account setup, such as regional settings, billing information, and choosing the right targeting options for your future campaigns.

Switching to expert mode gives you the flexibility to explore different settings and preferences without being tied down by a specific campaign structure from the start. It’s important to note that while this may provide more freedom in terms of account setup, it’s still crucial to plan your campaigns effectively before launching them.

Pick your campaign type

To set up Google Ads without creating a campaign, the next step is to pick your campaign type. There are several options available, including Search Network campaigns, Display Network campaigns, and Video campaigns.

Each campaign type serves different purposes and targets different audiences. For example, Search Network campaigns display ads on Google search results pages when users search for relevant keywords.

Display Network campaigns show ads on websites within the Google Display Network, reaching a broader audience across various platforms. Video campaigns allow you to run video ads on YouTube and other partner sites.

Set up the campaign

To set up the campaign in Google Ads, you’ll need to make a few key decisions. First, choose your campaign type based on your advertising goals, such as generating website traffic or promoting a specific product.

Next, tailor your campaign settings by selecting the networks where you want your ads to appear and setting up any targeting options like location and language preferences. Don’t forget to calculate your daily budget to ensure you’re spending within your means.

You’ll also need to pick a bid strategy that aligns with your objectives, whether it’s maximizing clicks or optimizing for conversions. Once these foundational steps are complete, it’s time to set up keywords that relate to what users might search for when looking for products or services like yours.

Craft compelling ad copy that entices potential customers and consider utilizing ad extensions to enhance visual appeal and provide additional information like phone numbers or promotions.

Set your ad schedule

To effectively reach your target audience, it’s crucial to set an ad schedule for your Google Ads campaign. This allows you to specify the days and times when your ads will be shown.

By strategically scheduling your ads, you can maximize their visibility during peak engagement periods and minimize unnecessary spending during off-peak hours. Take advantage of the important fact that Google Ads provides a flexible scheduling feature, allowing you to customize your ad schedule based on data from previous campaigns or industry research.

With this control over when your ads are displayed, you can optimize your budget and increase the chances of reaching potential customers at the right time.

Specify location & language

When setting up a Google Ads account without creating a campaign, it is important to specify your target location and preferred language. This allows you to reach the right audience and optimize your ad targeting.

By selecting specific locations, you can focus your ads on certain regions or target customers within a specific radius of your business. Additionally, choosing the appropriate language ensures that your ads are displayed to users who understand and can engage with them effectively.

These settings play a vital role in maximizing the success of your Google Ads strategy by precisely reaching the right people at the right time.

By specifying location and language in your Google Ads setup, you can ensure that your ads are seen by potential customers who are most likely to be interested in what you have to offer.

Calculate your daily budget

To set up your Google Ads campaign without creating a campaign, it’s essential to calculate your daily budget accurately. Your daily budget determines how much you’re willing to spend on your ads each day.

To calculate this, consider factors such as your overall advertising budget and the goals of your campaign. It’s important to allocate enough funds for each day to ensure consistent visibility while staying within your budget constraints.

By setting an appropriate daily budget, you can optimize the performance of your Google Ads account and reach your target audience effectively.

Pick bid strategy

When setting up your Google Ads account without creating a campaign, one important step is to pick the right bid strategy. The bid strategy determines how you want to pay for your ads and what goals you want to achieve.

You can choose from options like manual CPC (cost-per-click), maximize conversions, or target CPA (cost-per-acquisition). Manual CPC allows you to set your own bids for each keyword, while maximize conversions automatically adjusts your bids to get as many conversions as possible within your budget.

Target CPA lets you specify the average amount you’re willing to spend per conversion. So, make sure to carefully consider your advertising goals and choose the bid strategy that aligns with them for optimal results in reaching your target audience effectively.

Set up keywords

To set up keywords for your Google Ads campaign, start by conducting thorough keyword research using tools like the Google Ads Keyword Planner. This tool allows you to identify popular and relevant keywords that are related to your business or product.

Once you have a list of potential keywords, choose the ones that best align with your campaign goals and target audience. Consider factors such as search volume, competition level, and relevance to ensure optimal performance.

Incorporate these selected keywords into your ad groups within the Google Ads platform, specifying match types (such as broad match or exact match) to control how closely the user’s search query must align for your ad to appear.

Create your ad

Creating an effective ad is crucial for running successful Google Ads campaigns. Once you’ve set up your campaign, it’s time to create your ad. Start by crafting a compelling headline that grabs the attention of your target audience.

Use concise and impactful language to highlight the unique selling points of your product or service. Then, write a clear and persuasive description that entices users to click on your ad.

Remember to include relevant keywords in your ad copy to improve its visibility and relevance. Additionally, consider adding ad extensions such as call extensions or sitelink extensions to provide more information and increase engagement with potential customers.

Keep in mind that Google Ads offers various formats for ads, including text ads, image ads, and video ads. Choose the format that best aligns with your advertising goals and target audience.

Ad extensions

Ad extensions are additional pieces of information that you can add to your Google Ads to make them more compelling and informative for potential customers. These extensions expand your ad with extra details like phone numbers, location information, links to specific pages on your website, or even customer reviews.

By including ad extensions, you increase the chances of attracting clicks and conversions because they provide users with more reasons to engage with your ad. Furthermore, studies have shown that ads with extensions tend to have higher click-through rates compared to those without.

So take advantage of this feature when setting up your Google Ads account without creating a campaign!

Device targeting and extras

Device targeting is a crucial aspect of setting up your Google Ads campaign. It allows you to select specific devices, such as desktop computers, mobile phones, or tablets, on which you want your ads to be shown.

By choosing the right device targeting options, you can ensure that your ads reach the most relevant audience and maximize their impact. Additionally, you can also take advantage of extra features like bid adjustments for different devices, which allow you to allocate more budget towards the devices that are driving better results for your business.

With device targeting and extras in Google Ads, you have the power to optimize your ad campaign and drive higher conversions.

Landing page

A landing page is a crucial element in your Google Ads setup. It is the webpage that users are directed to after clicking on your ad. The landing page should be relevant to the ad and provide valuable information or offer a specific action for visitors to take, such as making a purchase or filling out a form.

A well-designed landing page can significantly improve conversion rates and drive more targeted traffic to your website. Remember, optimizing your landing page with compelling content, clear calls-to-action, and easy navigation will help ensure the success of your Google Ads campaign.

Additionally, using relevant keywords on your landing page can enhance its visibility in search engine results.


In conclusion, setting up a Google Ads account without creating a campaign is a simple and efficient process. By selecting the option to create an account without a campaign, users can take their time to set up their account properly before launching any ads.

This allows for better organization and strategic planning when it comes to running successful Google Ads campaigns in the future. Take advantage of this feature to maximize your advertising efforts on Google’s powerful platform.


1. Can I set up Google Ads without creating a campaign?

Yes, you can set up Google Ads without immediately creating a campaign. You can create an account and navigate through the setup process to customize your targeting options, budget, and ad formats before launching a campaign.

2. What are the benefits of setting up Google Ads without creating a campaign right away?

Setting up Google Ads without creating a campaign allows you to familiarize yourself with the platform’s interface and features, test different settings and configurations, and ensure that your account is properly structured before investing in advertising campaigns.

3. How do I customize my targeting options during the setup process?

During the setup process for Google Ads, you will have the opportunity to define your target audience by selecting specific geographic locations, languages, demographics (such as age or gender), interests or behaviors relevant to your business, as well as device preferences.

4. Can I save my progress during the setup process if I don’t want to create a campaign immediately?

Yes, Google allows you to save your progress during the account setup process so that you can return at any time to complete it or make changes before launching a campaign. This way, you can take your time to carefully configure all settings according to your needs and goals.

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