How to Resolve Google Ads 403 Error and Get Your Ads Approved

Resolve Google Ads 403 Error

Have you encountered a frustrating 403 Error on your Google Ads and don’t know how to resolve it? This common issue can hinder effective advertising, costing valuable time and money.

In this comprehensive guide, we’ll step through diverse strategies to pinpoint the cause of a ‘forbidden access’ error and successfully get your ads approved again. So let’s dive in – untangling tech glitches start here!

Key Takeaways

  • The Google Ads 403 Error occurs when access to certain web pages or features within the platform is restricted, and it can lead to disapproved ads.
  • Common causes of the error include incorrect AdSense code, website access restrictions, firewall blocking, URL parameter issues, website migration problems, and disapproved ads.
  • To resolve the error, check for a 404 page not found error in your landing pages, verify that the server response code is 200 OK, address multiple redirects if any exist, fix dynamic URL parameter issues,

Understanding the Google Ads 403 Error

The Google Ads 403 Error, also known as the “forbidden” error or “access not allowed” error, occurs when there is a restriction or blockage preventing access to certain web pages or features within the Google Ads platform.

What is the 403 Forbidden error?

The 403 Forbidden error is a specific HTTP status code that indicates the server understood the request, but refuses to authorize it. This can occur in any browser, on any operating system, and on any device.

When this error pops up, it essentially means your web server is preventing you from accessing the page you’re trying to open in your browser. Specifically related to Google Ads, this forbidden error often arises when Google’s bots or crawlers have been denied access for ad verification purposes.

If not resolved promptly and properly, ads may end up disapproved due to the resulting ‘Destination Not Working’ issues associated with this 403 error.

When and why does it occur?

The Google Ads 403 Error, also known as the forbidden” or “access not allowed” error, occurs when there is a restriction preventing access to certain resources within the Google Ads platform.

This error can be triggered by various reasons such as unauthorized access, blocked URLs, website migration issues, dynamic URL parameter problems, or firewall settings that block Googlebot.

It may also occur if your landing pages result in a 404 error or if there are discrepancies between the AdSense code on your website and the one associated with your account. Understanding why this error occurs is crucial to resolving it and getting your ads approved successfully.

Common causes of the Google Ads 403 Error

The Google Ads 403 Error can occur due to various reasons. Here are some of the common causes:

  1. Invalid AdSense Code: If the AdSense code on your website is incorrect or doesn’t match the one in your AdSense account, it can lead to a 403 error.
  2. Website Access Restrictions: If your website has access restrictions set up, such as IP blocking or password protection, it can prevent Google bots and crawlers from accessing your site, resulting in a 403 error.
  3. Firewall Blocking: Some firewalls may block Googlebot from accessing your site, causing a 403 error. This can happen if the firewall settings are too strict or if there are specific rules in place that prevent search engine bots from crawling.
  4. URL Parameter Issues: Dynamic URL parameters can sometimes trigger a 403 error if they interfere with Google’s crawling process. It’s important to ensure that any parameters used in your URLs are properly formatted and don’t conflict with search engine guidelines.
  5. Website Migration Problems: If you recently migrated your website to a new domain or server, there might be configuration issues that result in a 403 error. Double-check all migration settings and ensure that everything is correctly set up.
  6. Disapproved Ads: In some cases, disapproved ads can cause a 403 error when trying to access the landing page associated with the ad. Make sure your ad content complies with Google’s advertising policies to avoid disapproval.

Step-by-Step Guide to Resolving the 403 Error

To resolve the 403 error, follow these step-by-step instructions: check for a 404 page not found error, verify the server response code is 200 OK, look for any multiple redirects, address dynamic URL parameter issues, resolve website migration problems, and troubleshoot when everything seems fine but ads are still disapproved.

Check for a 404 page not found error

If you’re encountering a Google Ads 403 error, one common cause to check for is a 404 page not found error. This occurs when the destination URL of your ads leads to a page that doesn’t exist on your website.

It’s important to ensure that all URLs in your ads are correct and active, so make sure to verify that the landing pages associated with your ads are accessible and functional. If any of them result in a 404 error, you’ll need to update those URLs or fix any broken links.

By addressing this issue, you can increase the chances of getting your ads approved and avoid running into the Google Ads 403 forbidden error.

Verify the server response code is 200 OK

To resolve the Google Ads 403 Error and ensure that your ads get approved, it is crucial to verify that the server response code is 200 OK. This response code indicates that the server successfully processed the request and returned the requested content.

On the other hand, if you encounter a different response code, such as 404 Not Found or 500 Internal Server Error, it can lead to ad disapproval.

By checking the server response code, you can identify any issues with your website’s server configuration or infrastructure. It helps in ensuring that your landing pages are accessible and provide a smooth user experience for visitors clicking on your ads.

Look for any multiple redirects

Multiple redirects can often cause the Google Ads 403 error and result in disapproved ads. When a user clicks on an ad, they should be directed to the intended landing page without any unnecessary redirections.

However, if there are multiple redirects in place, it can disrupt the flow of traffic and trigger the access not allowed error.

To resolve this issue, carefully review your website’s redirect settings and ensure that there are no excessive or unnecessary redirects in place. Simplify the redirect chain to provide a clear path from the ad to the landing page.

Address dynamic URL parameter issues

To address dynamic URL parameter issues, you need to ensure that the parameters are being handled correctly on your website. Dynamic URL parameters are used to pass information between web pages and can sometimes cause issues with Google Ads approval if not configured properly.

Check that the dynamic parameters are being passed in a consistent format throughout your website and that they do not result in error codes or page redirections. It’s important to provide clear and relevant content on landing pages regardless of any dynamic URL parameters used, as this can help improve ad approval rates.

By addressing these dynamic URL parameter issues, you can increase the chances of getting your Google Ads approved without any 403 errors.

Resolve website migration problems

To resolve website migration problems related to the Google Ads 403 error, you need to ensure that all URLs and landing page redirects are correctly set up. When migrating a website, it’s common for URLs to change or for redirect rules to be misconfigured, resulting in access restrictions and disapproved ads.

To fix this, carefully review your migration process and update any outdated or broken links. Additionally, check for any duplicate content issues caused by migrating multiple pages with similar content.

By addressing these migration problems, you can successfully resolve the 403 error and get your ads approved without any issues. Remember, maintaining accurate and relevant URLs is crucial for both user experience and compliance with Google’s advertising policies.

Troubleshooting when everything seems fine but ads are still disapproved

If you’ve gone through all the steps to resolve the Google Ads 403 error, but your ads are still being disapproved, don’t worry – there are still a few troubleshooting methods to try.

One possible solution is to double-check that all URLs in your ads are correct and lead to landing pages with useful, unique, and original content. Sometimes even minor errors or discrepancies can result in ad disapproval.

It’s also worth checking if your destination pages are resulting in a 404 error, as this could be another reason for disapproval. Additionally, make sure to monitor any updates or changes from Google’s end that may affect the approval process.

Helpful Tips and Best Practices

To ensure smooth advertising with Google Ads, make sure your AdSense code matches the one in your account and grant access to Google bots and crawlers. Also, regularly monitor your firewall settings for any blocks.

These helpful tips can help you avoid errors and get your ads approved quickly. Explore more best practices in resolving Google Ads errors by reading through the complete blog post.

Ensure your AdSense code matches the one in your account

To resolve the Google Ads 403 Error and get your ads approved, it is crucial to ensure that your AdSense code matches the one in your account. This means double-checking that you have implemented the correct code on your website or landing page.

An incorrect or mismatched AdSense code can trigger disapprovals and result in a “destination not working” error. By verifying that the codes align, you can improve your chances of resolving this issue and getting your ads approved successfully.

Grant access to Google bots and crawlers

To ensure your ads are approved and visible on Google, it is essential to grant access to Google bots and crawlers. These bots play a crucial role in evaluating the content of your website and determining ad eligibility.

To grant access, you can start by checking your website’s robots.txt file and ensuring that there are no restrictions specified for Googlebot. Additionally, make sure that any firewalls or security settings are not blocking the crawling activity of these bots.

By allowing smooth access to Google bots and crawlers, you increase the chances of getting your ads approved and reaching your target audience effectively.

Monitor your firewall settings

To ensure uninterrupted access for Google bots and crawlers, it is crucial to monitor your firewall settings. A firewall acts as a protective barrier between your website and potentially harmful external sources.

However, sometimes it can inadvertently block Googlebot from crawling and indexing your pages.

By regularly reviewing your firewall settings, you can identify any rules or configurations that might be preventing Googlebot’s access. Check if there are any IP addresses, user-agent strings, or specific ports being blocked by the firewall.

Ensure that these settings do not hinder the proper functioning of Google Ads.

Monitoring your firewall settings also allows you to stay updated with any changes or updates made to the configuration. As web applications evolve over time, adjustments may be required in order to maintain seamless interaction with search engine crawlers like Googlebot.

Regularly check for any updates or changes

To ensure the smooth functioning of your Google Ads and prevent any 403 errors, it is crucial to regularly check for updates or changes. This includes keeping your AdSense code up to date with the one in your account and verifying that you have been granted access to Google bots and crawlers.

By monitoring your firewall settings, you can identify any potential blocks on Googlebot’s access, which may be causing disapproved ads. Staying vigilant about updates or changes helps maintain a seamless ad approval process without encountering any errors related to authorization or access restrictions.

Stay proactive in managing your Google Ads by staying informed about any necessary updates or changes that may impact their performance.

Additional Resources and Support

Explore the Ads API documentation for a comprehensive understanding of common Google Ads errors, solutions, and best practices. Access additional support by reaching out to Google’s dedicated support team or engaging with online communities and forums focused on troubleshooting Google Ads issues.

Accessing the AdWords API and resolving errors

To resolve errors related to accessing the AdWords API, follow these steps:

  1. Make sure you have the necessary credentials and access permissions for the AdWords API.
  2. Check if you have set up the required scopes and authorization correctly.
  3. Verify that your OAuth consent screen in the Google API Console is configured properly to avoid any authorization errors.
  4. Ensure that your API client library is up to date and compatible with the AdWords API version you are using.
  5. Double-check your API requests and parameters to ensure they are formatted correctly and include all required information.
  6. Use error handling techniques, such as catching exceptions and checking error codes, to troubleshoot issues with specific API calls.
  7. Refer to the Ads API documentation for common error messages and their possible solutions.
  8. If you encounter a persistent error or need further assistance, reach out to Google Ads support for personalized guidance.

Seeking assistance from Google support

If you’re still struggling to resolve the Google Ads 403 error and get your ads approved, seeking assistance from Google support can be incredibly helpful. Google provides a range of resources and support options to help advertisers troubleshoot and overcome errors.

When facing the Google Ads 403 error, reaching out to Google’s support team is a great way to receive expert guidance tailored to your specific issue. They can provide step-by-step instructions on how to fix the problem or even identify any hidden issues that may be causing the error.

In addition to contacting their support directly, you can also explore other online communities and forums dedicated to troubleshooting AdSense and AdWords-related problems. These platforms often have experienced users who might have encountered similar issues before, offering practical advice or solutions based on their own experiences.

Other online communities and forums for troubleshooting

When seeking assistance with resolving Google Ads 403 errors and getting your ads approved, you can also turn to online communities and forums dedicated to troubleshooting. These platforms provide valuable insights, tips, and guidance from experienced advertisers and experts. Here are some popular online communities and forums to consider:

  1. Google Ads Help Community: The official Google Ads Help Community is a great place to seek advice and solutions from fellow advertisers. You can post your questions or search for existing discussions related to the 403 error. Experts and knowledgeable users often provide helpful responses.
  2. Reddit: The r/PPC subreddit is a community of pay-per-click professionals where you can find discussions on various topics related to Google Ads, including error troubleshooting. Search for relevant threads or start a new discussion to get insights from experienced marketers.
  3. StackExchange: The Webmasters Stack Exchange is a question-and-answer platform specifically designed for webmasters, developers, and SEO professionals. You can search for existing questions about the 403 error or ask a new question if your issue hasn’t been addressed before.
  4. Warrior Forum: Warrior Forum has been around for years and boasts an active community of entrepreneurs, marketers, and advertisers. You can browse through relevant threads or post your own question regarding the Google Ads 403 error for advice from fellow members.
  5. Quora: Quora is a popular platform where users ask questions and receive answers from experts in various fields. Look for topics related to Google Ads or advertising errors to find answers provided by professionals who have encountered similar issues.
  6. LinkedIn Groups: LinkedIn groups focused on digital marketing, PPC advertising, or specific industries often have active discussions where you can seek advice on resolving error codes like the 403 Forbidden error in Google Ads.


In conclusion, resolving the Google Ads 403 error and getting your ads approved requires thorough troubleshooting and attention to detail. By checking for common causes such as server response codes, URL parameters, website migration issues, and disapproved ad disapprovals, you can effectively resolve this error.

Additionally, following best practices such as ensuring the AdSense code matches and granting access to Google bots will help prevent future errors. With these steps in place, you can optimize your advertisements and ensure smooth approval for your Google Ads campaigns.


1. What does a Google Ads 403 error mean?

A Google Ads 403 error means that your ad has been disapproved or is not eligible to run due to a violation of Google’s advertising policies.

2. How can I resolve a Google Ads 403 error?

To resolve a Google Ads 403 error, you should review the email notification or the “Policy details” section in your account for specific information on why your ad was disapproved. Make the necessary changes to comply with Google’s policies and resubmit your ad for review.

3. How long does it take to get my ads re-approved after fixing the issues?

The time it takes for your ads to be re-approved after fixing the issues depends on several factors, including the complexity of the violations and how quickly you make the necessary changes. Typically, it can take several hours to a few days for an ad to go through another review.

4. Can I appeal a decision if my ads are still not approved after making changes?

Yes, you can submit an appeal if your ads are still not approved after making changes based on Google’s feedback. Provide additional information or clarification about why you believe your ad complies with their policies and request another review of your campaign.

Similar Posts