Troubleshooting Guide: How to Fix Google Ads Preview Issues

Fix Google Ads Preview Issues

Are you struggling with your Google Ads not showing in the preview? This common issue could be affecting your business reach and hampering potential revenue. Our comprehensive guide is here to provide actionable troubleshooting steps for fixing these Google Ads preview problems.

Stick around to find the solution that gets your ads back on track!

Key Takeaways

  1. Payment issues, bidding errors, low keyword search volume, ad disapproval or removal, scheduling or targeting mistakes, negative keywords canceling out active keywords, and negative bid adjustments that are too large can all contribute to Google Ads not showing in the preview.
  2. To fix these issues, ensure your billing information is accurate and up-to-date. review and adjust your bidding strategies based on performance data. optimize keyword selection to target higher search volume terms. comply with advertising policies to avoid ad disapproval or removals. align scheduling and targeting settings with your target audience’s behavior and preferences. regularly review and refine negative keywords to prevent them from canceling out active ones. and carefully adjust negative bid adjustments.
  3. Performance issues such as a lack of focus in ad groups, poorly optimized ad copy, irrelevant landing pages, and low click-through rates can also hinder the visibility of Google Ads. Address these by organizing ad groups around specific themes or target audiences for better relevancy; optimizing ad copy to engage users with persuasive language; ensuring landing pages align with ads’ messaging; and improving click-through rates through compelling copywriting techniques like highlighting unique selling points and clear calls-to-action.
  4. Troubleshooting steps for Google Ads not showing include checking campaign status and payment info for any issues. reviewing keyword search volume to identify low-performing terms; adjusting bids and budgets based on performance data; verifying scheduling settings align with your target audience’s online activity times; reviewing ad group focus for tighter organization around specific themes or audiences; monitoring negative keywords to ensure they don’t conflict with relevant active ones.

Reasons why your Google Ads may not be showing

There are several reasons why your Google Ads may not be showing, such as payment issues, bidding errors, low keyword search volume, ad disapproval or removal, scheduling or targeting mistakes, negative keywords canceling out active keywords, and negative bid adjustments that are too large.

Payment issues

Payment issues can be a major factor preventing the visibility of your Google Ads. Ensuring that all billing information is accurate and up to date is critical, as any discrepancies would lead to your ads not being shown.

If you come across an error noting ‘Your payment didn’t go through,’ then it indicates that there’s some problem with the provided payment method or lack of funds in the account associated with Google AdWords.

Incorrect billing addresses or card expiration dates may also trigger such problems. Therefore, always confirm your payment details are current and correct to avoid unnecessary interruptions in ad display due to payment issues.

Bidding errors

Bidding errors can be a common reason why your Google Ads may not be showing. If your bids are too low, your ads may struggle to compete in the ad auction and therefore have lower visibility.

On the other hand, if your bids are too high, you might end up spending more without achieving better results. It’s important to find the right balance by analyzing keyword competition and adjusting your bids accordingly.

To fix bidding errors, review your bid strategies and consider increasing or decreasing them based on performance data. Experiment with different bidding options like manual CPC or automated bidding to see which works best for your campaign goals.

Regularly monitor and optimize your bids to ensure that you’re maximizing exposure while staying within budget constraints. By addressing any bidding errors, you can improve the chances of your Google Ads being shown to potential customers.

Low keyword search volume

If you’re experiencing issues with your Google Ads not showing, one possible reason could be the low search volume of your keywords. When your chosen keywords have a low search volume, it means that there aren’t enough people searching for those terms to trigger your ads.

This can result in limited visibility and lower ad impressions.

To fix this issue, it’s important to review and optimize your keyword selection. Start by conducting thorough keyword research to find more relevant and high-volume keywords that align with your target audience’s search behavior.

By identifying keywords that are frequently searched for, you increase the chances of your ads being shown to a larger audience.

Additionally, consider expanding the reach of your campaign by including variations or related terms to capture broader search queries. Experimenting with different match types – broad match, phrase match, or exact match – can also help improve the performance of low-volume keywords.

Ad disapproval or removal

If your Google Ads are not showing, one possible reason could be ad disapproval or removal. It’s important to ensure that all of your ads comply with Google’s advertising policies to avoid any disapprovals.

Disapproved ads can prevent your ads from being displayed and will require revisions or resubmission for approval. Additionally, removed ads due to policy violations will need to be addressed before they can start running again.

Regularly reviewing and addressing any ad disapprovals or removals is essential in troubleshooting Google Ads preview issues.

Scheduling or targeting mistakes

Scheduling or targeting mistakes can be a common reason why your Google Ads may not be showing. If you have set specific times and days for your ads to run, make sure that these settings align with when your target audience is most likely to be active online.

Additionally, check if you have correctly chosen the geographical locations where you want your ads to appear. Targeting the wrong locations can result in low visibility and wasted ad spending.

By reviewing and adjusting your scheduling and targeting settings, you can ensure that your Google Ads are reaching the right people at the right time, maximizing their effectiveness.

Negative keywords canceling out active keywords

One common issue that can cause your Google Ads not to show is when negative keywords are canceling out your active keywords. Negative keywords are specific words or phrases that you add to your campaign in order to prevent your ads from showing when those terms are searched for.

While negative keywords can be helpful in filtering out irrelevant traffic, if you’re not careful, they can also inadvertently block the display of your ads.

For example, let’s say you have a clothing store and you sell men’s suits. You might include “cheap” as a negative keyword so that your ads don’t appear for people searching for cheap suits.

However, if you also use “men’s suits” as one of your targeted keywords, the negative keyword “cheap” could end up canceling out this active keyword and preventing your ad from being shown to potential customers who are specifically looking for men’s suits.

To fix this issue, it’s important to regularly review and refine your list of negative keywords. Make sure that any negative keywords you include do not conflict with or exclude relevant active keywords.

Negative bid adjustments too large

One common reason why your Google ads may not be showing is due to negative bid adjustments that are too large. Negative bid adjustments are used to decrease the visibility of your ads for certain target audiences or demographics.

However, if these adjustments are set too high, it can greatly reduce the chances of your ads being displayed altogether. It’s important to carefully review and adjust your negative bid adjustments to ensure they are not hindering the performance of your campaigns.

By finding the right balance, you can optimize your ad visibility without completely eliminating potential customers from seeing your ads.

Performance issues affecting Google Ads visibility

Performance issues such as a lack of focus in ad groups, poorly optimized ad copy, and low click-through rates can severely impact the visibility of your Google Ads. To learn how to troubleshoot and fix these issues, keep reading!

Lack of focus in ad group

A lack of focus in your ad group can greatly impact the visibility and effectiveness of your Google Ads campaign. When your ad group is not tightly organized around a specific theme or target audience, it becomes difficult to create relevant and compelling ads.

This results in lower click-through rates and poor overall performance. To fix this issue, ensure that each ad group is focused on a specific set of keywords and tailor your ads accordingly.

By creating targeted ads for each specific audience segment, you can increase the relevance of your messaging and improve the chances of attracting potential customers. Keep in mind that a strong ad group structure helps Google’s algorithms better understand your goals, resulting in improved ad placement and ultimately better campaign performance.

Poorly optimized ad copy

A common issue that can prevent your Google ads from showing is having poorly optimized ad copy. When your ad copy isn’t effectively crafted to captivate and engage users, it becomes less likely that they will click on your ads.

This can contribute to a low click-through rate, which in turn affects the visibility of your ads. By ensuring that your ad copy is carefully tailored to resonate with your target audience, using persuasive language, and highlighting the unique selling points of your products or services, you can significantly improve the performance of your Google Ads campaign.

Remember – compelling ad copy not only grabs attention but also encourages users to take action, ultimately boosting the visibility and effectiveness of your advertisements.

Irrelevant landing page

Having an irrelevant landing page can greatly impact the visibility of your Google Ads. When users click on your ad, they expect to be directed to a page that is directly related to what they were searching for.

If your landing page does not provide relevant content or fails to meet their expectations, it can result in a low click-through rate and ultimately affect the performance of your ads.

Make sure that your landing pages are optimized and aligned with the keywords and messaging used in your Google Ads campaign. By ensuring relevance between your ads and landing pages, you can improve both user experience and ad visibility.

Low click-through rate

A low click-through rate (CTR) can greatly impact the visibility of your Google Ads. When users aren’t clicking on your ads, it signals to Google that they may not be relevant or engaging enough.

This can result in lower ad rankings and a decreased chance of your ads being shown to potential customers.

To improve your CTR, it’s essential to focus on creating compelling ad copy that grabs the attention of your target audience. Highlighting unique selling points and using persuasive language can help increase the chances of users clicking on your ads.

In addition, optimizing for relevant keywords and ensuring their inclusion in both the headline and description can make your ads more enticing to potential customers. A clear call to action is also crucial as it encourages users to take immediate action.

Troubleshooting steps for Google Ads not showing

To troubleshoot Google Ads not showing, follow these steps: check campaign status and payment, review keyword search volume, adjust bids and budgets, ensure proper scheduling and targeting, review ad group focus, and monitor negative keywords.

Checking campaign status and payment

To troubleshoot Google Ads not showing, a crucial step is to check the status of your campaign and payment. Make sure that your campaign is active and running by reviewing the campaign’s status on your Google Ads account.

If it shows as paused or removed, you need to take immediate action to reactivate it.

Next, verify that your payment for the Google Ads campaign has gone through successfully. Payment issues can prevent your ads from being shown, so double-check your billing information and confirm that there are no errors or discrepancies.

In case you have connected your Google Ads account with HubSpot, managing the connection settings may be necessary to ensure smooth payments.

Reviewing keyword search volume

To ensure that your Google Ads are being shown to the right audience, it’s important to review the keyword search volume. This refers to the number of times users are searching for specific keywords related to your ad campaign.

If the search volume is low, it could be a reason why your ads are not getting sufficient visibility. By checking the keyword search volume, you can determine if there is enough demand for those keywords and make any necessary adjustments to improve your ad performance.

Remember, targeting high-volume keywords can help increase the chances of your ads being seen by more potential customers.

Adjusting bids and budgets

To improve the visibility of your Google Ads, adjusting bids and budgets is crucial. If your ads are not showing, it could be because your bids are either too high or too low. It’s important to find a balance that allows you to compete for relevant keywords without overspending.

Additionally, reviewing and adjusting your daily budget is essential. If you’ve reached your budget limit, your ads will not be shown until the next day. By monitoring and optimizing your bids and budgets regularly, you’ll increase the chances of getting your Google Ads in front of the right audience at the right time.

Ensuring proper scheduling and targeting

Proper scheduling and targeting are essential factors in ensuring the success of your Google Ads campaign. If your ads are not showing, it could be due to incorrect settings for when and where your ads should appear.

Make sure to thoroughly review and adjust your campaign’s schedule and target audience parameters. Additionally, consider factors such as time zones, language preferences, and device targeting to maximize the reach of your ads.

By optimizing these settings, you can increase the chances of your ads being displayed to the right audience at the right time, boosting their effectiveness and overall performance.

Reviewing ad group focus

To ensure that your Google Ads are showing correctly, it’s important to review the focus of your ad groups. A common mistake is having too many unrelated keywords within a single ad group.

This can lead to confusion and lack of relevance for both users and search engines.

By reviewing the ad group focus, you can identify any unnecessary or irrelevant keywords that may be diluting the effectiveness of your campaigns. Take the time to analyze each keyword and make sure they directly align with the intention behind your ads.

Stay focused on delivering targeted messaging to a specific audience through well-organized ad groups. By doing so, you’ll increase the chances of reaching potential customers who are more likely to engage with your ads and convert them into valuable leads or sales.

Keep in mind that relevancy plays a crucial role in improving click-through rates and overall campaign performance.

Monitoring negative keywords

Monitoring negative keywords is essential for ensuring the effectiveness of your Google Ads campaign. Negative keywords are specific words or phrases that you exclude from triggering your ads.

By regularly monitoring and updating your list of negative keywords, you can prevent irrelevant searches from wasting your ad spend and adversely affecting the visibility of your ads.

It’s important to review search terms regularly to identify any potential negative keyword opportunities, as well as monitor performance metrics such as click-through rate (CTR) and conversion rates to fine-tune your targeting strategy.

Tips to improve Google Ads visibility

Enhance your Google Ads visibility by focusing on landing page relevance, optimizing ad copy, increasing click-through rates, and resolving any technical issues. Discover the strategies that can take your ads to the next level.

Read more here: [link to the conclusion of the blog post].

Enhancing landing page relevance

To improve the visibility of your Google Ads, it’s crucial to enhance the relevance of your landing pages. When your landing page aligns with the intent and expectations of users who click on your ads, you are more likely to see higher engagement and conversion rates.

Studies have shown that a well-optimized landing page can significantly impact ad performance. Research has found that relevant landing pages can increase conversion rates by up to 120%.

By crafting compelling headlines, clear and concise copy, and including relevant keywords on your landing page, you can make sure that visitors find what they’re looking for right away.

Additionally, optimizing loading speed is essential as slow-loading pages can frustrate users and lead to high bounce rates.

Remember, search engines like Google also consider relevancy when determining the quality score of an ad campaign. The higher the quality score, the better chance your ad has at showing in top positions.

Improving ad copy optimization

To improve the optimization of your ad copy, it’s essential to focus on creating compelling and relevant content that resonates with your target audience. The key is to clearly communicate the value proposition of your product or service while incorporating keywords that are highly relevant to your campaign.

By conducting thorough keyword research, you can identify the most effective terms to incorporate into your ad copy.

Additionally, consider utilizing dynamic keyword insertion (DKI) in your ads. This feature allows you to automatically insert a targeted keyword from the user’s search query into your ad headlines or descriptions.

It helps ensure that your ads are tailored specifically to what users are searching for, increasing their relevance and click-through rates.

Moreover, remember the importance of crafting attention-grabbing headlines and concise yet impactful descriptions in optimizing ad copy effectiveness. Captivating headlines can grab users’ attention and entice them to click on your ad while well-crafted descriptions should highlight key benefits or offers that set you apart from competitors.

Increasing click-through rate

To boost the performance of your Google Ads and increase their visibility, improving your click-through rate (CTR) is crucial. A higher CTR indicates that more people are clicking on your ads, leading to increased traffic and potential conversions.

Research has shown that ads with a high CTR tend to have better placement in search results, making it essential for driving success in your campaigns.

To enhance your click-through rate, consider optimizing your ad copy by creating compelling and relevant messages that resonate with your target audience. Tailoring your ads to specific keywords can also help increase their relevance and attract more clicks.

Additionally, regularly monitoring and analyzing the performance of your ads can offer valuable insights into which ones are generating the most clicks. By identifying underperforming ads or headlines, you can make data-driven adjustments to improve their effectiveness and drive a higher CTR.

Another effective strategy is leveraging ad extensions such as site links and callouts. These extensions provide additional information about your business or offerings directly within the ad itself, giving users more reasons to click through.

Resolving technical issues

To ensure that your Google Ads are running smoothly, it’s important to address any technical issues that may be hindering their visibility. One common technical issue is the ads not working properly in certain web browsers, such as Chrome.

This can be resolved by clearing the cache and cookies or updating the browser to the latest version. Additionally, if your display ads are not showing on Google Ads, it could be due to a problem with the ad format or size.

To fix this, try uploading a different image or adjusting the dimensions of your ad. It’s also crucial to regularly check for any error messages or notifications within your Google Ads account, as they can provide valuable insights into potential technical issues and how to resolve them effectively.


In conclusion, troubleshooting and fixing Google Ads preview issues requires a systematic approach. By reviewing your payment status, bids, targeting settings, ad copy optimization, and landing page relevance, you can address the common causes for ads not showing.

Regular monitoring and adjustment of negative keywords and bid adjustments are also essential to ensure optimal performance. By following these steps and implementing the tips provided in this guide, you can improve the visibility of your Google Ads campaigns and drive better results.


1. Why am I seeing incorrect previews of my Google Ads?

There could be several reasons why you are seeing incorrect previews of your Google Ads. It could be due to targeting settings, ad scheduling, ad rotation settings, or issues with your browser cache. Checking and adjusting these settings can help resolve the issue.

2. How can I troubleshoot Google Ads preview issues?

To troubleshoot Google Ads preview issues, start by clearing your browser cache and cookies. Disable any ad-blocking software or browser extensions that may interfere with ad previews. Ensure that your targeting settings are correctly set up and review ad scheduling and rotation options for any conflicts. You may also try viewing the ads on different devices or browsers to see if the issue persists.

3. Why are my text ads not showing in the Google Ads preview tool?

If your text ads are not showing in the Google Ads preview tool, it could be because they have been disapproved due to policy violations or low-quality scores. Check the status of your ads in the Google Ads dashboard and make necessary adjustments to comply with policies and improve quality scores.

4. What should I do if my display ads appear distorted in the preview tool?

If your display ads appear distorted in the preview tool, it could be a result of incorrect image sizes or formats used for display advertising. Make sure you adhere to the recommended image specifications provided by Google for each type of display ad format. Resizing or reformatting images accordingly should resolve this issue.

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