How to Fix Google Ads Error 500: Troubleshooting Guide for Internal Server Errors

How to Fix Google Ads Error 500 Troubleshooting Guide for Internal Server Errors

Struggling with a pesky Google Ads Error 500? You’re not alone – this common internal server error has caused frustration for countless users like you. This guide is designed to demystify the error, providing clear-cut explanations and solutions in plain English.

We’ll dive into potential causes, offer step-by-step troubleshooting instructions and provide practical tips to prevent future issues. Stay tuned; relief from this digital dilemma lies just ahead!

Key Takeaways

  • Google Ads Error 500, or Internal Server Error, can occur due to issues with server software, server overload, corrupted .htaccess file, permissions errors, PHP timeouts, coding errors, and database connection issues.
  • This error can have a significant impact on Google Ads campaigns by preventing the proper loading of web pages related to ads and causing disruptions in tracking data and reporting metrics.
  • Troubleshooting steps for fixing Google Ads Error 500 include reloading the page, clearing browser cache and cookies, waiting and trying again later, refreshing the page, and deleting browser cookies.
  • Clearing browser cache and cookies is an effective step in resolving this error as it removes temporary files and outdated information that may cause conflicts when interacting with Google Ads servers. Regularly performing these actions can also prevent future occurrences of Error 500.

Understanding Google Ads Error 500: What Causes an Internal Server Error

The Google Ads Error 500, also known as the 500 Internal Server Error, occurs when something goes wrong on the website’s server.

Common reasons for a 500 error

Several factors can contribute to the occurrence of an internal server error, also known as Google Ads Error 500. These include:

  1. Issues with the server’s software: An outdated or malfunctioning server software can trigger this error.
  2. Server overload: A high volume of traffic that overwhelms the server’s capacity can lead to a 500 error.
  3. Corrupted .htaccess: If the file controlling your website’s configuration has been improperly modified, it could cause an internal server error.
  4. Permissions errors: Incorrect permissions for directories or files on your webserver may result in a 500 internal server error.
  5. PHP timeouts: If a script exceeds the maximum execution time set by your server, a 500 error may occur.
  6. Coding errors: Errors in website coding can sometimes lead to a Google Ads Error Code 500.
  7. Database connection issues: Problems connecting to your website’s database may result in this type of error.

Impact on Google Ads campaigns

The Google Ads Error 500, or Internal Server Error, can have a significant impact on your Google Ads campaigns. When this error occurs, it prevents the proper loading and functioning of web pages related to your ads.

As a result, potential customers may be unable to view or interact with your ads, causing a loss in potential conversions and revenue.

Moreover, when the server encounters an internal error while serving your ads, it may affect the overall performance and stability of your campaigns. This could lead to disruptions in tracking data, inaccurate reporting metrics, and difficulties in optimizing your campaign effectively.

Troubleshooting Steps for Fixing Google Ads Error 500

To fix Google Ads Error 500, you can try troubleshooting steps such as reloading the page, clearing browser cache and cookies, waiting and trying again later, refreshing the page, or deleting browser cookies.

Reloading the page

If you encounter a Google Ads Error 500, one of the initial troubleshooting steps is to simply reload the page. Sometimes, this error can be caused by a temporary glitch or network issue, and reloading the page can help resolve it.

By refreshing the page, you are giving it another chance to load properly without any internal server errors. It’s a quick and easy step that often solves the problem without any further intervention needed.

So if you come across an Error 500 while using Google Ads, try reloading the page first before moving on to other troubleshooting steps.

Clearing browser cache and cookies

Clearing your browser’s cache and cookies can often help in resolving Google Ads Error 500. Here are the steps to follow:

  1. Open your web browser and go to the settings or preferences section.
  2. Look for the option to clear browsing data, which is usually found under privacy or security settings.
  3. Click on this option and a new window will open.
  4. Select the checkboxes for “cache” and “cookies” to ensure that both are cleared.
  5. You may also have the option to choose the time range for which you want to clear the data. Choose “all time” or a similar option to delete all cached files and cookies from your browser.
  6. Once you have selected the necessary options, click on the “clear data” or similar button to initiate the clearing process.
  7. Wait for the process to complete, which may take a few moments depending on the amount of data being cleared.
  8. After clearing the cache and cookies, restart your browser and try accessing Google Ads again.

Waiting and trying again later

If you encounter a Google Ads Error 500, one of the simplest troubleshooting steps is to wait and try again later. This error can sometimes be caused by temporary server issues or high server traffic, which can be resolved on its own over time.

By waiting for a while and then attempting to load the page again, you give the server a chance to stabilize and potentially resolve any underlying issues causing the Error 500.

It’s worth noting that this step may not always guarantee a solution, as the error could persist due to other factors. However, it’s an easy first step that doesn’t require technical expertise and may save you unnecessary troubleshooting efforts.

Refreshing the page

If you encounter a Google Ads Error 500, one of the first troubleshooting steps you can take is simply refreshing the page. This can help resolve temporary issues that may be causing the internal server error.

By refreshing the page, you are essentially requesting a new version of the webpage from the server, which could potentially bypass any problems that were present before. If there was a momentary glitch or an issue with your connection to the server, refreshing the page might clear it up and allow you to proceed without encountering the Error 500.

It’s a quick and easy step that is worth trying before moving on to more advanced troubleshooting methods!

Deleting browser cookies

To fix Google Ads Error 500, deleting browser cookies can be a helpful troubleshooting step. Follow these instructions to delete your browser cookies:

  1. Open your web browser.
  2. Click on the menu icon (usually represented by three vertical dots or bars) in the top right corner of the browser window.
  3. From the dropdown menu, select “Settings” or “Options.”
  4. In the settings/options menu, locate and click on “Privacy & Security” or a similar option.
  5. Look for the section that mentions “Cookies” or “Site Data.”
  6. Click on the option to manage or clear cookies.
  7. A list of websites storing cookies will appear. Select the option to delete all cookies.
  • Clearing browser cookies is a common troubleshooting step for resolving internal server errors like Error 500 in Google Ads.
  • Deleting cookies helps remove any stored data that might be causing conflicts with Google Ads and allows for a fresh start when accessing the website.
  • By logging out of signed – in accounts and clearing session data through cookie deletion, it can help resolve lingering issues that may lead to an Internal Server Error.
  • It is important to note that clearing your browser’s cache along with deleting cookies can provide a more comprehensive resolution by removing both temporary files and stored data associated with websites.
  • Regularly clearing cache and cookies can also help prevent future errors and improve overall browsing performance as it removes old data that may cause conflicts or slow down the browsing experience.

Other Potential Solutions for Resolving Error 500

Other potential solutions for resolving Error 500 include checking for server-side issues and contacting server administrators for assistance.

Checking server-side issues

To troubleshoot the Google Ads Error 500, it is important to check for any server-side issues. Here are some steps you can take:

  1. Verify server status: Check if the server is running properly and if there are any ongoing maintenance or updates that might be causing the error.
  2. Review server logs: Look for any error messages or warnings in the server logs that could provide insights into the cause of the internal server error.
  3. Check file permissions: Ensure that the necessary files and directories have the correct permissions set. Incorrect file permissions can sometimes lead to internal server errors.
  4. Test database connectivity: Make sure there is no issue with connecting to your database. Try running a simple test query to confirm the connection.
  5. Examine resource usage: Monitor CPU, memory, and disk usage on your server to identify any resource limitations or bottlenecks that could be causing the issue.
  6. Look for conflicting plugins or scripts: If you have recently installed or updated any plugins or scripts on your website, try disabling them temporarily to see if they are causing conflicts with Google Ads.
  7. Test with a different browser/device: In some cases, browser-specific issues can cause internal server errors. Try accessing Google Ads from a different browser or device to see if the error persists.

Contacting server administrators for assistance

If you have exhausted all troubleshooting steps and are still encountering the Google Ads Error 500, it may be time to contact your server administrators for assistance. Server-side issues can sometimes be complex, requiring specialized knowledge to identify and resolve.

By reaching out to your server administrators, they can investigate further and provide guidance on how to fix the internal server error. Remember that they have expertise in managing servers and can help ensure that everything is running smoothly on their end.

Don’t hesitate to seek their assistance when troubleshooting the Google Ads Error 500.

Tips for Preventing Future Google Ads Error 500

Prevent future Google Ads Error 500 by regularly clearing cache and cookies, keeping software and plugins up to date, and monitoring server performance.

Regularly clearing cache and cookies

Regularly clearing your cache and cookies can help prevent and resolve Google Ads Error 500. Here’s how:

  • Clearing cache: Cache files are temporary data stored on your device to help websites load faster. However, outdated cache files can sometimes cause conflicts with the server, leading to an Error 500. Clearing your cache ensures that you are loading the latest version of a webpage.
  • Clearing cookies: Cookies are small text files that store information about your browsing session. Over time, cookie data can accumulate and cause errors, including Error 500. By clearing your cookies, you remove any potentially conflicting data and start fresh.

Keeping software and plugins up to date

One of the important steps to prevent future Google Ads Error 500 is by keeping your software and plugins up to date. This ensures that you are running the latest versions, which often include bug fixes and security updates. Here are some reasons why keeping software and plugins up to date is crucial:

  • Enhanced performance: Updated software and plugins often come with performance improvements, which can help streamline your website’s functionality and optimize your Google Ads campaigns.
  • Security patches: Outdated software and plugins can be vulnerable to security breaches. By updating them regularly, you mitigate the risk of potential security threats, protecting both your website and your Google Ads campaigns.
  • Compatibility: As technology evolves, older versions of software and plugins may become incompatible with new features or updates. By keeping everything up to date, you ensure that your website functions smoothly without any compatibility issues.
  • Bug fixes: Software developers frequently release updates to fix bugs or glitches that may impact various aspects of website functionality. Regular updates ensure that any known issues are resolved, reducing the chances of encountering an internal server error on Google Ads.
  1. Enable automatic updates: Many software applications offer automatic update options. Take advantage of this feature so that you don’t have to manually check for updates regularly.
  2. Regularly check for updates: If automatic updates are not available or desired, make it a habit to check for updates manually on a regular basis. Most software applications have an option within their settings menu where you can initiate a manual update check.
  3. Use reputable sources: When downloading or updating any software or plugins, always use official sources such as the developer’s website or trusted app stores like Google Play Store or Apple App Store. Avoid downloading from unfamiliar websites as they may contain malware or outdated versions.
  4. Remove unused plugins: Periodically review the plugins installed on your website and remove any that are no longer in use. This helps reduce the risk of compatibility issues and improves overall website performance.
  5. Test updates before deployment: Before updating any software or plugins on your live website, it’s advisable to test them on a staging environment or a backup of your site. This way, you can identify and address any potential conflicts or issues before they impact your Google Ads campaigns.

Monitoring server performance

To prevent future Google Ads Error 500, it is crucial to monitor your server’s performance. Regularly tracking the server’s health and performance metrics can help identify any potential issues before they result in internal server errors.

Monitoring server performance involves keeping an eye on factors such as response times, resource usage, and error logs. By doing so, you can proactively address any bottlenecks or inefficiencies that may be causing the Error 500.

Additionally, monitoring allows you to ensure that the necessary resources are allocated correctly and that your website’s servers are operating optimally for smooth Google Ads campaign execution.


In conclusion, encountering Google Ads Error 500 can be frustrating, but with the right troubleshooting steps, you can resolve it and get your campaigns back on track. By reloading the page, clearing cache and cookies, and monitoring server performance, you can overcome this internal server error.

Remember to regularly update software and plugins and stay vigilant in preventing future occurrences of this error. With these tips in mind, you’ll be well-equipped to tackle Google Ads Error 500 head-on and ensure a smooth advertising experience.


1. What does Google Ads Error 500 mean?

Google Ads Error 500 is an internal server error that occurs when there is a problem with the Google Ads platform itself, rather than an issue with your specific campaign or account.

2. How can I fix Google Ads Error 500?

To troubleshoot and fix Google Ads Error 500, you can try clearing your browser cache and cookies, restarting your computer or device, using a different browser or updating your current browser to the latest version. If these steps don’t resolve the issue, contacting Google Ads support directly for further assistance is recommended.

3. Why am I experiencing internal server errors in my Google Ads account?

Internal server errors in your Google Ads account are typically caused by temporary issues on the platform’s servers. These errors can occur due to high traffic volumes, software updates, maintenance procedures or other technical difficulties.

4. How can I prevent future instances of internal server errors in my Google Ads account?

While it is not possible to completely eliminate the risk of encountering internal server errors on the Google Ads platform, there are some best practices you can follow to minimize their occurrence. These include regularly clearing cache and cookies from your browser, keeping browsers up-to-date with necessary patches and updates, avoiding simultaneous multiple accesses to your ads account and ensuring stable internet connectivity during ad management activities.

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