How to Easily Check Your Google Ads Balance: A Step-by-Step Guide

How to Easily Check Your Google Ads Balance A Step-by-Step Guide

Having trouble figuring out your Google Ads balance? You’re not alone; many users find the process confusing. This article offers a step-by-step guide that simplifies the seemingly complex task of monitoring your account credit on Google Ads.

So, are you ready to achieve full control over your digital advertising budget? Let’s dive in!

Key Takeaways

  • There are multiple ways to easily check your Google Ads balance, depending on the device you’re using (Android, PC/Mac, mobile with a Google Play Gift Card, desktop with a Google Play Gift Card).
  • Common issues like payment not going through and incorrect bidding can be resolved by checking payment methods and making informed bid adjustments.
  • Low keyword search volume can be addressed by conducting thorough keyword research and refining targeting options.
  • It’s important to regularly review your ad status, scheduling, targeting settings, negative keywords, and bid adjustments to optimize campaign performance.

Ways to Check Your Google Ads Balance

There are multiple ways to easily check your Google Ads balance, depending on the device you’re using.

Using Android

Checking your Google Ads balance using an Android device is a straightforward process.

  1. Start by opening the Google Play Store app on your Android device.
  2. Navigate to the “Menu” which is usually represented by three horizontal lines or dots.
  3. From the drop – down options, select “Payment Methods.”
  4. Here, you’ll find your Google Ads account balance under the payment method section.
  5. If there’s credit in your account, it will be displayed next to ‘Google Play Balance.’
  6. Keep in mind that your account balance includes any redeemed Google Play gift cards.

Using PC or Mac

To easily check your Google Ads balance using a PC or Mac, follow these simple steps:

  1. Log in to your Google Ads account using a web browser on your PC or Mac.
  2. Once logged in, click on the “Tools & Settings” icon located in the upper right-hand corner of the screen.
  3. From the drop – down menu, select “Billing & Payments.”
  4. On the Billing Summary page, you will be able to see your account balance prominently displayed at the top of the screen.
  5. You can also view more detailed information about your billing and payments by clicking on the “Transactions” tab.
  6. The “Transactions” tab provides an overview of all your recent transactions, including payments made and charges incurred.
  7. If you want to update your payment methods or settings, simply click on the “Payment methods” or “Settings” tabs within the Billing Summary page.

Checking a Google Play Gift Card (Mobile)

To check your Google Ads balance using a Google Play Gift Card on mobile, follow these simple steps:

  1. Open the Google Play Store app on your mobile device.
  2. Tap on the Menu icon (usually three horizontal lines) located in the top-left corner of the screen.
  3. From the menu, select “Payment methods.”
  4. On the Payment methods page, you will see a list of payment options. Look for and tap on “Redeem gift card or promo code.”
  5. Next, enter the code found on your Google Play Gift Card and tap “Redeem.”
  6. Once redeemed, your Google Ads account balance will be updated with the amount from your gift card.
  7. To view your updated balance, open the Google Ads app or access it through a web browser on your mobile device.

Checking a Google Play Gift Card (Desktop)

To check your Google Ads balance using a Google Play gift card on a desktop computer, follow these simple steps:

  1. Open your preferred web browser and go to the Google Play Store website.
  2. Click on the “Menu” icon (three horizontal lines) located in the top left corner of the webpage.
  3. From the dropdown menu, select “Redeem” to open the gift card redemption page.
  4. Carefully scratch off the label on your Google Play gift card to reveal the code.
  5. Enter the unique code from your gift card into the provided field on the redemption page.
  6. Click on the “Redeem” button to apply the gift card amount to your Google Ads account.
  7. Once you have successfully redeemed your gift card, you can view your updated balance in your Google Ads account.

Common Issues and Troubleshooting

Payment not going through? Bidding incorrectly? Low keyword search volume? Paused, removed, or disapproved ads causing problems? Don’t worry! Our step-by-step guide covers these common issues and more to help you troubleshoot your Google Ads account.

Read on to find solutions and optimize your ad campaign for success.

Payment not going through

If your payment is not going through on Google Ads, it can be quite frustrating. There could be several reasons why this is happening. One common issue is that your payment method might have insufficient funds or an expired credit card.

Another possibility is that there may be restrictions or limitations placed by your bank on online transactions. It’s also important to ensure that the billing address you entered matches the one associated with your payment method.

To resolve this issue, you can try using a different payment method or contacting your bank to remove any restrictions on online transactions. You should also double-check the details of your payment method and make sure it has sufficient funds or a valid expiration date.

Incorrect bidding

One common issue that users may encounter when managing their Google Ads balance is incorrect bidding. This occurs when the bid amount for a particular keyword or ad group is set too high or too low, resulting in inefficient spending and potentially poor performance.

It’s important to carefully analyze your campaign data and adjust your bids accordingly to ensure you are getting the most out of your budget. By monitoring keyword search volume, competition, and average cost-per-click, you can make informed decisions about how much to bid on each keyword.

Regularly reviewing and optimizing your bidding strategy will help maximize the effectiveness of your ads and improve overall campaign performance.

Low keyword search volume

Having a low keyword search volume is a common issue that advertisers may encounter in their Google Ads campaigns. This means that the keywords they have chosen to target are not generating enough search traffic to trigger their ads.

It can be frustrating, especially if you have invested time and money into optimizing your campaigns. To address this issue, it is important to conduct thorough keyword research and choose relevant keywords with higher search volumes.

You can also consider expanding your targeting options or refining your keyword selection based on more specific terms that might generate higher search volumes. Keep monitoring and analyzing your campaign performance to identify any trends or patterns that could help improve your ad visibility and drive more traffic to your website.

Paused, removed, or disapproved ads

If you have paused, removed, or disapproved ads on Google Ads, it can negatively impact your account performance. Paused ads are temporarily inactive and not showing to users, while removed ads are permanently deleted.

Disapproved ads violate Google’s advertising policies and won’t be eligible for display. To address this issue, you should review the status of your ads regularly and make necessary adjustments to comply with Google’s guidelines.

Constant monitoring can help ensure that all your active ads are running smoothly and maximizing their potential reach.

Scheduling or targeting mistakes

One common issue in Google Ads campaigns is scheduling or targeting mistakes. These errors can prevent your ads from reaching the right audience or appearing at the optimal times. For example, you may have set up your ad schedule to run during non-peak hours when your target audience is less likely to be online.

This could result in low visibility and poor performance.

Another mistake is incorrect targeting, which means your ads are being shown to the wrong people. This could happen if you haven’t properly defined your target audience or selected the wrong demographics, interests, or locations for your campaign.

To avoid these mistakes and ensure better campaign performance, it’s essential to carefully review and adjust your scheduling and targeting settings within Google Ads. Take advantage of data insights and analytics to understand when your target audience is most active online and make adjustments accordingly.

Negative keywords affecting active keywords

One common issue that can affect the performance of your Google Ads campaign is when negative keywords end up impacting your active keywords. Negative keywords are specific terms or phrases that you designate to prevent your ads from showing up in search results for those particular terms.

However, if you have negative keywords that are too broad or not properly aligned with your target audience, they may unintentionally block searches that could be relevant and valuable for your campaign.

This can lead to missed opportunities and a decrease in overall ad visibility and potential conversions. To avoid this issue, it’s crucial to regularly review and fine-tune your list of negative keywords to ensure they align with the intent of your target audience while still excluding irrelevant searches.

Large negative bid adjustments

Large negative bid adjustments in Google Ads can significantly impact the performance of your ad campaigns. When you set a bid adjustment that is too low, it decreases the likelihood of your ad being shown to potential customers.

This can result in reduced visibility and lower click-through rates, ultimately affecting your campaign’s success. It’s important to carefully monitor and adjust bid adjustments to strike the right balance between cost-efficiency and maximizing exposure.

By regularly analyzing data and making informed bid adjustment decisions, you can optimize your campaigns for better results.

Unfocused ad groups

Unfocused ad groups can significantly impact the performance of your Google Ads campaigns. When your ad groups lack focus, it becomes difficult to create relevant and targeted ads for your audience.

This can result in poor click-through rates and wasted ad spend. To avoid this issue, make sure you organize your ad groups by specific themes or keywords related to your products or services.

By doing so, you can create tailored ads that resonate with your target audience, increasing the likelihood of clicks and conversions. Remember, a well-structured and focused ad group is key to maximizing the effectiveness of your Google Ads campaigns.

Poorly optimized ad copy

To maximize the effectiveness of your Google Ads campaign, it’s crucial to pay attention to your ad copy. Poorly optimized ad copy can result in low click-through rates and ultimately waste your advertising budget.

Make sure to use relevant keywords that align with what users are searching for, and include a compelling call-to-action to encourage clicks. Additionally, optimize your headlines and descriptions for maximum impact.

Irrelevant landing pages

One common issue that can negatively impact your Google Ads campaign is having irrelevant landing pages. When users click on your ads, they expect to be taken to a webpage that directly relates to the product or service being advertised.

If they land on a page that doesn’t align with their search intent, they are likely to leave without taking any action. This can result in wasted ad spend and lower conversion rates.

To avoid this problem, make sure your landing pages are highly relevant and provide a seamless user experience. Conduct thorough keyword research and optimize your landing page content accordingly.

Low click-through rate

A low click-through rate (CTR) is a common issue that advertisers may face when running Google Ads campaigns. This refers to the percentage of users who see your ad and actually click on it.

A low CTR can indicate that your ads are not effectively capturing the attention of your target audience or that they are not relevant to their search queries. To improve your CTR, it’s important to optimize your ad copy by using compelling headlines, clear calls-to-action, and targeted keywords.

Additionally, refining your targeting settings and ensuring that you’re showing ads to the right audience can help increase engagement and drive more clicks. Regularly monitoring and analyzing the performance of your ads is crucial in identifying areas for improvement and making necessary adjustments to boost your CTR.

The Importance of Linking Google Ads and Google Analytics

Linking your Google Ads and Google Analytics accounts is crucial for gaining valuable insights into your advertising campaigns. By connecting these two platforms, you can observe traffic behavior, retarget your audience effectively, ensure consistent email addresses for both accounts, and analyze live data.

Discover how this integration can take your advertising strategy to the next level by reading more in our comprehensive guide.

Observe traffic behavior

By linking your Google Ads and Google Analytics accounts, you can gain valuable insights into the behavior of your website traffic. This allows you to better understand who is visiting your site, how they are interacting with it, and what actions they are taking.

With this information, you can make data-driven decisions to optimize your ad campaigns and improve their performance.

Google Analytics provides detailed reports on metrics such as bounce rate, average session duration, pages per session, and conversion rates. By analyzing these metrics in conjunction with your Google Ads campaigns, you can identify trends and patterns that can help guide your marketing strategies.

For example, if you notice a high bounce rate for certain keywords or ad groups in Google Analytics, you may want to rethink your targeting or refine your landing pages to improve engagement.

Retargeting is another powerful tool that becomes available when you link Google Ads and Google Analytics. By creating custom audiences based on specific user behaviors tracked by Google Analytics (such as time spent on site or specific page views), you can show targeted ads to users who have already expressed interest in your products or services.

Retargeting audience

Retargeting your audience is an essential strategy in Google Ads to reach potential customers who have already shown interest in your products or services. By using tracking pixels and cookies, you can track website visitors and display targeted ads to them as they browse other websites or social media platforms.

This allows you to stay top-of-mind with potential customers, increase brand awareness, and potentially drive conversions. With retargeting, you can effectively engage with users who are already familiar with your business, increasing the chances of conversion and maximizing the return on your advertising investment.

Consistent email addresses for both accounts

To ensure a smooth and seamless integration between your Google Ads and Google Analytics accounts, it is crucial to have consistent email addresses for both accounts. This means that the email address used to log in to your Google Ads account should match the one associated with your Google Analytics account.

By maintaining consistency in email addresses, you can easily link these two platforms together and have access to valuable data insights. It also helps in managing permissions and ensuring that all relevant information is accessible from both accounts without any confusion or complications.

So remember, using consistent email addresses for your Google Ads and Google Analytics accounts will simplify the process of connecting and analyzing live data effectively.

Ensure correct account permissions

To effectively manage and monitor your Google Ads account, it’s crucial to ensure that the correct account permissions are in place. This ensures that only authorized individuals have access to your account and can make changes or view sensitive information.

By checking and adjusting the account permissions, you can maintain control over who has access to your Google Ads data, protecting your account from any unauthorized actions.

Google Ads provides various levels of user access, such as owner, administrator, standard user, and read-only access. It’s important to review these permissions regularly and grant appropriate access based on team roles and responsibilities.

This helps prevent accidental modifications or unwanted changes that could impact your ad campaigns’ performance.

By carefully managing account permissions in Google Ads, you can maintain security while allowing designated team members to efficiently collaborate on campaign management tasks without compromising sensitive information or making unintended adjustments.

Linking accounts together

To fully optimize your Google Ads campaigns, it’s crucial to link your Google Ads and Google Analytics accounts together. By doing so, you can gain valuable insights into your traffic behavior, retarget audiences effectively, and ensure consistency in email addresses for both accounts.

Linking the accounts also allows you to analyze live data and make informed decisions based on real-time information.

By accessing account information from both platforms, you can observe how visitors interact with your website or landing pages after clicking on an ad. This enables you to understand which ads are performing well and driving valuable conversions.

In addition, by retargeting audiences who have previously shown interest in your offerings, you can increase the chances of conversions significantly.

The process of linking Google Ads and Google Analytics is straightforward. First, ensure that both accounts use the same email address for consistency purposes. Then, check that the correct permissions are granted within each account to access necessary data.

Finally, follow a step-by-step guide provided by Google to link these two powerful tools together seamlessly.

Analyzing live data

To optimize your Google Ads performance, it’s crucial to analyze live data regularly. By monitoring real-time data, you can uncover valuable insights into the effectiveness of your campaigns and make informed adjustments on the fly.

This allows you to identify trends, spot underperforming keywords or ads, and capitalize on opportunities as they arise. With access to up-to-date metrics like click-through rates, conversion rates, and cost-per-clicks, you can quickly assess the impact of your changes and fine-tune your strategy accordingly.

Analyzing live data empowers you to maximize the ROI of your Google Ads campaigns and stay ahead of the competition in a fast-paced digital advertising landscape.

How to Connect Google Ads and Google Analytics

To connect Google Ads and Google Analytics, simply ensure that you have the same email address for both accounts, verify correct account permissions, and follow a step-by-step guide provided in this article.

Linking accounts with the same email address

To make it easier to track and analyze your Google Ads performance, it’s crucial to link your Google Ads account with Google Analytics. This allows you to access valuable insights on traffic behavior, retargeting audience, and more. Here’s how you can easily link accounts with the same email address:

  1. Log in to your Google Ads account.
  2. Go to the “Tools & Settings” menu (represented by a wrench icon) at the top right corner of your dashboard.
  3. Under the “Setup” section, select “Linked accounts.”
  4. Click on “Google Analytics.”
  • If you haven’t already linked your website with Google Analytics, click on the “Details” button under “Google Analytics.” Follow the prompts to set up and link your website with Google Analytics first.
  1. On the “Linked accounts” page, click on the plus (+) button.
  2. Choose “Google Analytics Account.”
  3. Select the appropriate Google Analytics account from the list provided.
  • Note: Make sure that you have appropriate permissions and access to both your Google Ads and Google Analytics accounts using the same email address.
  1. Choose the views from which you want to import data into Google Ads.
  2. Configure settings according to your preferences (e.g., auto – tagging).
  3. Click on “Link accounts.”
  • The article provides step-by-step instructions for linking a user’s Google Ads account with their existing or new Google Analytics account.
  • It emphasizes using an email address associated with both accounts for successful linking.
  • The article highlights the benefits of linking, including accessing real – time data, retargeting opportunities, and insights into campaign performance.

Checking account permissions

To ensure smooth operations and secure access to your Google Ads account, it’s essential to regularly check your account permissions. By verifying the correct permissions, you can avoid any potential issues or unauthorized access. Here are the steps to follow when checking account permissions:

  1. Log in to your Google Ads account using your credentials.
  2. Navigate to the “Tools & Settings” menu located at the top right corner of the page.
  3. Select “Account Access & Security” from the dropdown menu.
  4. Under the “Account Access” section, click on “Users.”
  5. Review the list of users who have access to your Google Ads account.
  6. Ensure that each user has the appropriate level of access based on their role and responsibilities within your organization.
  7. If there are any unnecessary or outdated users listed, remove them by selecting their name and clicking on the “Remove Access” button.
  8. To grant access to a new user, click on the “+” icon next to “Users.”
  9. Enter the email address of the person you want to add and select their desired access level (e.g., admin, standard, etc.).
  10. Click on “Send Invitation” to send an email invitation for them to join your Google Ads account.
  11. Once they accept the invitation, their access will be granted based on the specified permissions.

Step-by-step guide to linking accounts

To link your Google Ads and Google Analytics accounts, follow these simple steps:

  1. Log in to your Google Ads account.
  2. Click on the Tools & Settings icon (the wrench symbol) in the top right corner.
  3. Under the Setup section, select “Linked Accounts” from the dropdown menu.
  4. Click on the blue “+/New Link” button.
  5. Choose “Google Analytics” from the list of available options.
  6. Select the Google Analytics property you want to link with your Google Ads account.
  1. Choose the linking options that suit your needs. You’ll see three choices: “Import site metrics,” “Use gtag.js or Global Site Tag,” or “Manually tag my links.”
  2. Fill in any additional information that may be required, such as selecting a conversion action for importing goals or enabling auto-tagging for manual tagging.
  1. Review the terms and conditions, then click on “Link Accounts” to finalize the process.


In conclusion, being able to easily check your Google Ads balance is crucial for managing your advertising budget effectively. By following the step-by-step guide provided in this article, you can stay on top of your payment status and ensure that your account remains balanced.

Remember to also address any common issues or troubleshoot problems that may arise along the way. With a well-monitored balance and optimized campaigns, you can maximize the success of your Google Ads campaigns.


1. How can I check my Google Ads balance?

To check your Google Ads balance, simply log in to your Google Ads account and navigate to the billing tab. There you will find information about your account’s current balance, as well as any recent transactions or charges.

2. Can I set up automatic payments for my Google Ads account?

Yes, you can set up automatic payments for your Google Ads account. This allows you to have a pre-set payment amount automatically deducted from your chosen payment method on a regular basis, ensuring that your ads continue running without interruption.

3. What happens if my Google Ads balance is low?

If your Google Ads balance is low or reaches zero, your ads may stop running until you add more funds to your account. It’s important to monitor your balance regularly and ensure that it has sufficient funds to cover the cost of running your ads.

4. How often should I check my Google Ads balance?

It is recommended to check your Google Ads balance regularly, especially if you have active campaigns running. By monitoring it frequently, you can avoid any disruptions in ad delivery due to insufficient funds and make sure that your ads are reaching their intended audience effectively.

Similar Posts