How Much Money Is A 1 Minute Video Ad? [Calculating Ad Production Costs]

Are you scratching your head, wondering how much a 1-minute video ad costs? Prices can range wildly, from $1,500 to $10,000 per minute! In this blog post, we’ll unravel the mystery by breaking down the factors that influence these prices and offering insights to help you budget smartly for your next commercial project.

Ready to master the art of calculating ad production costs? Let’s dive in.

Key Takeaways

  • The cost of a 1 – minute video ad can vary from $1,500 to $10,000 depending on factors like screenwriting, visual scope, script development, shotlist, cinematography, and editing.
  • Screenwriting influences the cost of a video ad. Complex ideas may require a skilled writer while simple ideas need just a basic script which costs less.
  • Visual scope affects production cost. Elaborate sets and special effects increase expenses compared to simpler commercials.
  • Script development is important for creating an effective message. Costs depend on the complexity of the storyline and revisions needed.
  • Shotlists help plan shots in the video. They ensure that all necessary footage is captured during filming and guide the cinematographer and director.
  • Cinematography impacts costs due to camera equipment, lighting, location scouting, and hiring professional cinematographers.
  • Editing includes selecting footage for a cohesive story. Professional editing services can range from $50 to $200 per hour.
  • Average costs for commercial video production range from $1,200 to over $100,000 per minute depending on factors like length and content of the video.
  • In – house production options include using existing staff or training employees in video production techniques. Collaborating with schools or hiring freelancers are also options.

Factors Affecting the Cost of 1 Minute Video Ads

Factors that impact the cost of a 1 minute video ad include screenwriting, visual scope, script development, shotlist, cinematography, and editing.


Screenwriting sets the stage for a video ad. It gives shape to your ideas. It tells what will happen in your one-minute video ad. This step can push up costs. Sometimes you may need a skilled writer to capture complex ideas.

They make sure the story fits well into just 60 seconds. Other times, simple ideas might need just a basic script which costs less.

Visual scope

The visual scope of a 1-minute video ad plays a significant role in determining its production cost. The complexity and scale of the visuals required for the advertisement can impact the overall expenses.

For example, if the ad involves elaborate sets, multiple locations, or intricate special effects, it will likely require a larger budget compared to a simpler commercial with straightforward visuals.

Factors such as set design, props, costumes, makeup, and visual effects all contribute to the visual scope and therefore influence the cost of producing a 1-minute video ad. It’s important for businesses to consider these factors when planning their advertising budget to ensure they achieve their desired visual quality while staying within financial limitations.

Script development

Script development is a crucial stage in the production of a 1-minute video ad. It involves creating a compelling and concise script that effectively communicates the desired message to the target audience.

The cost of script development can vary depending on factors such as the complexity of the storyline, the number of revisions required, and whether professional screenwriters are hired.

A well-written script is essential for capturing viewers’ attention and delivering key marketing messages effectively.


A shotlist is an important part of video production. It helps plan and organize all the shots that will be included in the video. Here are some key points about shotlists:

  • Shows the specific scenes and shots needed for the video
  • Includes details such as camera angle, movement, and duration for each shot
  • Helps ensure that all necessary footage is captured during filming
  • Guides the cinematographer and director on how to frame each shot
  • Assists in creating a cohesive and visually appealing final product


Cinematography plays a crucial role in the cost of producing a 1-minute video ad. The complexity and quality of the shots can greatly impact the overall expenses. Factors such as camera equipment, lighting, location scouting, and hiring professional cinematographers all contribute to the final cost.

For example, if a company wants to shoot their ad in multiple locations or requires specialized camera techniques like drones or slow-motion shots, it will add to the production budget.

Similarly, if they decide to work with experienced cinematographers who have an impressive portfolio and reputation, it may increase costs compared to working with less-known professionals.


Editing is a crucial part of video production. It involves selecting and arranging the footage to create a cohesive and compelling story. Skilled editors use specialized software to trim, rearrange, and add transitions or effects to the video.

The cost of editing can vary depending on factors such as the complexity of the project, the experience of the editor, and the amount of revisions needed. On average, professional video editing services can range from $50 to $200 per hour.

Editing expenses should be included in your budget when calculating the overall cost of producing a 1-minute video ad.

It’s important to note that editing plays a significant role in shaping your final product’s quality and impact. A well-edited video will have smooth transitions, clear audio, and visually pleasing visuals that align with your brand messaging.

Pricing and Budgeting for Commercial Video Production

Determining a reasonable budget for commercial video production involves considering the average costs, exploring options for in-house production, and understanding the pricing and rates for different services.

Average costs for video production

The average cost for video production varies widely depending on several factors such as the length of the video, its content, and the involved production company. Here are some average figures:

Video Type Average Cost
1-minute video ad $1,500 to $10,000
Commercial video production $7,000 to $15,000
Low-budget, 1-minute video As low as $500
High-end commercial shoots Upwards of $500,000
TV commercial production (per minute) $1,200 to over $100,000
User-generated, live-action video Starts at $1,000

These costs are influenced by factors like screenwriting, visual scope, script development, shotlist, cinematography, and editing. It’s also important to note that larger companies with bigger budgets may spend significantly more on their video productions.

Determining a reasonable budget

To determine a reasonable budget for your video ad, you need to consider factors such as the length of the video, complexity of the shoot, and your desired outcome. On average, commercial video production costs can range from $1,200 to over $100,000 per minute.

However, smaller businesses may be able to produce a 1-minute video ad for as little as $500. It’s important to plan accordingly and allocate enough funds to ensure the quality you desire.

Consider using a cost calculator or consulting with professionals in the industry to get an accurate estimate of expenses.

Options for in-house production

There are different options for producing video ads in-house.

  1. Use existing staff: Utilize employees with creative skills or experience in video production to handle the project internally. This can save costs on hiring external professionals.
  2. Invest in equipment: Purchase or rent high-quality camera equipment, lighting, and editing software to have the necessary tools for video production within your organization.
  3. Training programs: Offer training programs or workshops for employees interested in learning about video production techniques and processes.
  4. Collaboration: Partner with local schools, colleges, or universities that offer media or film programs. This can provide access to talented students who may be willing to work on your project as part of their coursework or internships.
  5. Freelancers and contractors: Hire freelance videographers, editors, or other professionals on an as-needed basis when you have specific projects requiring their expertise.

Commercial Video Production Packages and Services

Learn about the comprehensive services offered, from campaign strategy to video editing and marketing, to ensure a successful commercial production.

Campaign strategy services

Campaign strategy services play a crucial role in the success of video advertising. These services involve creating an effective plan to reach the target audience and achieve specific goals.

By analyzing market trends and consumer behavior, campaign strategists develop strategies that maximize the impact of video ads. They identify key messaging, channels, and platforms for distribution to ensure maximum visibility and engagement.

Additionally, they monitor the performance of campaigns through analytics tools to make adjustments and improvements as needed. With their expertise, campaign strategists help businesses create impactful video ads that generate results within their budget constraints.

Pre-production planning

Pre-production planning is an essential step in commercial video production. During this phase, the team will discuss and plan all aspects of the project. They will determine the concept and goals of the video, create a script or storyboard, outline the shots that need to be filmed, and organize any necessary props or locations.

Pre-production planning ensures that everyone involved is on the same page and helps streamline the production process. It can also help identify potential issues or challenges ahead of time, allowing for adjustments to be made as needed.

Overall, thorough pre-production planning sets a solid foundation for a successful video production.

Video production day

On video production day, all the planning and preparation come together. This is when the filming takes place. The crew will set up lights, cameras, and sound equipment to capture the footage for the video ad.

Actors or spokespersons will perform their parts according to the script and shotlist. The cinematographer will frame each shot and ensure everything looks visually appealing. Once all the scenes are filmed, they can move on to editing.

It’s important to note that the cost of video production can vary depending on factors like location fees, equipment rentals, hiring professional actors or talent, and any special effects needed for the ad.

Additionally, if there are multiple shooting locations or complex scenes involved, it may require longer filming days which could impact costs as well.

Video editing and revisions

Video editing is an important part of the commercial video production process. It involves taking all the footage that was shot and putting it together in a cohesive and engaging way.

This includes adding music, graphics, and special effects to enhance the overall look and feel of the video. After the initial edit is done, revisions may be necessary to make sure everything looks just right.

This could involve tweaking transitions, adjusting colors, or making changes to any other elements of the video that need improvement. The cost of video editing and revisions can vary depending on factors like how much footage needs to be edited and how complex the changes are.

Commercial campaign marketing

Commercial campaign marketing is an essential part of video production. It involves promoting and advertising the finished video to reach the intended audience. Companies often hire professionals or agencies who specialize in campaign strategy services to create effective marketing plans.

These plans can include pre-production planning, such as identifying target demographics and determining the best platforms for distribution. Once the video is complete, the marketing team will develop a plan for distributing it through various channels, such as social media, television, or online ads.

The goal is to maximize visibility and engagement with the target audience while staying within budget constraints. Pricing for commercial campaign marketing can vary depending on factors like scope and duration of the marketing efforts.

Examples of Video Production Costs

Explore real-life case studies and discover the range of budgets for 1-minute video ads, providing insights into what you can expect at different price points.

Case studies of different budget ranges

There are various case studies that showcase different budget ranges for video production. For example, a small business with a limited budget may spend around $1,500 to create a 1-minute video ad. On the other hand, larger companies with bigger budgets can spend upwards of $10,000 or even more on their video advertisements. Some big-name companies have been known to allocate as much as $500,000 for commercial shoots. The cost of video production varies greatly depending on factors such as the length of the video and the complexity of the shoot.

It’s important to note that these figures are just examples and each case is unique. The final cost will depend on various factors such as location, equipment rental fees, talent fees, and post-production expenses. It’s always advisable to consult with professional videographers or agencies to get an accurate estimate based on specific project requirements and desired outcomes.

What to expect at different price points

The cost of producing a 1-minute video ad can vary depending on the budget. At the lower end, around $500 to $1,000, you can expect simpler productions with basic visuals and minimal editing.

In the mid-range of $1,500 to $5,000, you may get higher quality visuals and more professional editing. For higher budgets of $7,000 to $10,000 or more, you can expect top-notch production value with professional actors/actresses, intricate sets or locations, and detailed post-production work.

Keep in mind that these are just general expectations and costs can still vary depending on factors like complexity and expertise required for your specific project.

Conclusion and Tips for Budgeting Video Ads

In conclusion, the cost of a 1-minute video ad can range from $1,500 to $10,000. It all depends on factors like the type of video and production complexity. To budget for video ads effectively, it’s important to consider these costs and plan accordingly.

Use online tools like cost calculators to get an estimate and ensure you allocate enough funds for the desired quality outcome.


1. How much does it cost to produce a 1 minute video ad?

The cost of producing a 1 minute video ad can vary depending on factors such as the complexity of the concept, location shooting, hiring actors or voice-over artists, and post-production editing. It is best to consult with a professional production company for an accurate estimate.

2. What are the main components that contribute to the cost of producing a video ad?

The main components that contribute to the cost of producing a video ad include pre-production planning, scriptwriting, filming equipment rental or purchase, hiring talent (actors/voice-over artists), location fees or permits, editing software and equipment, music licensing if needed, and any special effects required.

3. Are there any additional expenses besides production costs when creating a 1 minute video ad?

Yes, besides production costs, you may also need to consider other expenses such as distribution fees for broadcasting or online platforms where you plan to showcase your ad. Additionally, marketing costs for promoting your video ad through various channels should be taken into account.

4. Can I create my own 1 minute video ad without professional help?

While it is possible to create your own 1 minute video ad using readily available tools and software, keep in mind that professional expertise can significantly impact the quality and effectiveness of the final product. Hiring professionals ensures high-quality production value and helps convey your message more effectively to target audiences.

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