How Long Does Google Ads Under Review Take? The Ultimate Guide

How Long Does Google Ads Under Review Take The Ultimate Guide

Google Ads is a popular advertising platform that allows businesses to promote their products and services to potential customers. When creating an ad, it goes through a review process to ensure that it complies with Google’s policies and guidelines. However, many advertisers are often left wondering how long the review process takes and what factors can affect it.

According to Google, most ads are reviewed within one business day, but some complex reviews may take longer. During the review process, Google checks the ad’s content, targeting, and landing page to ensure that it meets the platform’s policies. If the ad violates any of the policies, it will be disapproved, and the advertiser will be notified of the reason for the disapproval.

Factors that can affect the review process include the ad’s complexity, the number of ads being reviewed, and the current workload of the review team. Additionally, Google may prioritize certain types of ads or re-reviews to ensure the overall stability of system operations or temporarily restrict ad serving to ensure policy compliance.

Understanding Google Ads Review Process

Google Ads is a powerful advertising platform that allows businesses to reach their target audience effectively. However, before your ads can go live, they must go through a review process to ensure they meet Google’s advertising policies. In this section, we will discuss the Google Ads review process and how long it typically takes.

The Ad Review Process

When you create an ad campaign in Google Ads, your ads will be reviewed by Google before they go live. During the review process, Google will check your ads to ensure they meet their advertising policies. The review process includes the following steps:

  • Initial review: Google will review your ad to ensure it meets their advertising policies. This review typically takes one business day.
  • Complex review: If your ad requires a more detailed review, it may take longer than one business day. For example, if your ad promotes a sensitive topic, it may require a more thorough review.
  • Re-review: If your ad is disapproved, you can make changes and resubmit it for review. The re-review process typically takes one business day.

How Long Does the Review Process Take?

Google Ads typically reviews ads within one business day. However, some ads may require a more detailed review, which can take longer. The length of the review process depends on several factors, including:

  • Ad complexity: If your ad is complex, it may take longer to review.
  • Ad volume: If you have a large number of ads, it may take longer to review them all.
  • Ad policy changes: If Google updates their advertising policies, it may take longer to review ads that are affected by the changes.

What Happens During the Review Process?

During the review process, your ad will have a status of “Under review.” Once the review is complete, your ad will either be approved or disapproved. If your ad is disapproved, you will receive an email explaining why it was disapproved and what you can do to fix it. If your ad is approved, it will start running immediately.

Brief overview

In short, the Google Ads review process is an important part of ensuring that ads on the platform meet Google’s advertising policies. While the review process typically takes one business day, it can take longer for complex ads or during times of policy changes. By understanding the review process, you can ensure that your ads are approved quickly and efficiently.

Duration of Google Ads Review

When creating a new ad campaign on Google Ads, it’s common to wonder how long it will take for your ads to be approved. The ad review process is an essential step to ensure that ads comply with Google’s advertising policies and are safe for users to view. In this section, we’ll discuss how long the Google Ads review process typically takes and what factors can affect the duration.

How Long Does Google Ads Review Take?

According to Google, most ads are reviewed within one business day. However, the review process can take up to two full business days for some ads. If your ad is under review for more than two business days, you can check its status in the Google Ads dashboard. Keep in mind that the review process may take longer for new accounts or campaigns.

Factors That Affect Review Time

Several factors can affect the duration of the Google Ads review process. Some of these factors include:

  • Ad complexity: More complex ads, such as those with multiple images or videos, may take longer to review.
  • Ad volume: If you’re running a large ad campaign with many ads, it may take longer for all of them to be reviewed.
  • Ad content: Ads with sensitive or controversial content may require additional review time to ensure they comply with Google’s policies.

Tips to Expedite the Review Process

While there’s no guaranteed way to speed up the Google Ads review process, there are a few tips you can follow to help expedite the process:

  • Ensure that your ads comply with Google’s advertising policies before submitting them for review.
  • Avoid making significant changes to your ads while they’re under review, as this can restart the review process.
  • Contact Google Ads support if your ad has been under review for more than two business days.

So, the duration of the Google Ads review process can vary depending on several factors, including ad complexity, volume, and content. While most ads are reviewed within one business day, it’s essential to be patient and follow best practices to ensure your ads are approved as quickly as possible.

Factors Affecting Review Time

When it comes to Google Ads, the review process is an essential step to ensure that the ads adhere to the platform’s policies and guidelines. While Google strives to review most ads within one business day, some ads may take longer to review due to several factors. Here are the factors that can affect the review time of Google Ads:

Complexity of the Ad

Google Ads with complex content, such as those with sensitive topics or those that require additional verification, may take longer to review. This is because the ad review team needs to ensure that the ad complies with the platform’s policies and guidelines.

Volume of Ads Submitted

The number of ads submitted can also affect the review time of Google Ads. During peak periods, such as holidays or special events, the volume of ads submitted increases, and the review process may take longer.

Ad Review Prioritization

Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations or temporarily restrict ad serving to ensure policy compliance. This means that some ads may be reviewed faster than others, depending on their priority.

Historical Performance of the Advertiser

Advertisers with a good track record of adhering to Google Ads policies and guidelines may have their ads reviewed faster than those with a history of policy violations.

Manual Review

In some cases, the ad review team may need to conduct a manual review of the ad. This process can take longer than an automated review, especially for ads with complex content or those that require additional verification.

So, several factors can affect the review time of Google Ads. While Google strives to review most ads within one business day, it’s essential to consider the complexity of the ad, the volume of ads submitted, ad review prioritization, historical performance of the advertiser, and manual review when estimating the review time.

How to Expedite the Review Process

If you’re running a Google Ads campaign, you know that the review process is an essential part of the process. However, it can be frustrating to wait for your ads to be reviewed, especially if you’re on a tight timeline. Fortunately, there are steps you can take to expedite the review process.

Proper Ad Content

One of the most important things you can do to expedite the review process is to ensure that your ads have proper content. This means that your ads should be grammatically correct, free of typos, and follow Google’s advertising policies. Here are some tips to keep in mind:

  • Use proper grammar and spelling
  • Avoid using excessive capitalization or punctuation
  • Don’t use trademarked or copyrighted content without permission
  • Don’t advertise or encourage behavior that violates Google’s policies
  • Use clear and concise language that accurately describes your product or service

By following these tips, you can ensure that your ads have the best chance of being approved quickly.

Adherence to Google’s Policies

Another important factor in expediting the review process is adherence to Google’s policies. Google has strict policies in place to ensure that ads are safe, appropriate, and relevant to users. Here are some important policies to keep in mind:

  • Prohibited content: Google prohibits ads that promote illegal, fraudulent, or harmful activities.
  • Restricted content: Google has restrictions on certain types of content, such as alcohol, gambling, and healthcare.
  • Editorial and technical requirements: Google has specific requirements for ad content, such as character limits and image sizes.

By adhering to these policies, you can ensure that your ads are approved quickly and are in compliance with Google’s guidelines.

In short, expediting the review process for your Google Ads campaign is possible by ensuring that your ads have proper content and adhere to Google’s policies. By following these tips, you can improve your chances of having your ads approved quickly and running your campaign on schedule.

What to Do During the Review Period

When your Google Ads are under review, it can be frustrating to wait for approval. However, it’s important to remain patient and follow these tips to ensure your ads are approved as quickly as possible:

  • Don’t edit your ad: If your ad is under review, any changes you make to it will reset the review process. Wait until the ad is approved or rejected before making any changes.
  • Check your email: Google will send you an email if your ad is rejected or requires changes. Check your email frequently during the review period so you can quickly make any necessary changes.
  • Be patient: The review process can take up to three business days, so don’t panic if your ad isn’t approved immediately. If it takes longer than three business days, reach out to Google Ads support.
  • Ensure your ad complies with policies: Before submitting an ad, make sure it complies with Google Ads policies. This will help ensure a speedy review process.
  • Consider multiple ads: If you have multiple ads, consider submitting them at different times. This can help ensure that all of your ads are reviewed quickly.
  • Monitor your ad performance: After your ad is approved, monitor its performance to ensure it’s meeting your advertising goals. Make changes as necessary to optimize your campaign.

Remember, the review process is in place to ensure that all ads comply with Google Ads policies and are appropriate for the platform. By following these tips, you can help ensure that your ads are approved quickly and efficiently.

Possible Outcomes of the Review

Once your Google Ads are submitted for review, there are several possible outcomes. Understanding these outcomes can help you prepare for any situation that may arise during the review process.

Ad Approved

The most desirable outcome is that your ad is approved and begins running on Google’s advertising network. If this happens, your ad will be visible to potential customers and you can begin to see results from your advertising efforts.

Ad Disapproved

If your ad is disapproved, it means that it does not meet Google’s advertising policies. This can happen for a variety of reasons including issues with the ad’s content, formatting, or targeting. When this happens, Google will provide you with a reason for the disapproval and you will have the opportunity to make changes to your ad to bring it into compliance with their policies.

Ad Under Further Review

In some cases, Google may need additional time to review your ad. This can happen if your ad is particularly complex or if they need to consult with their policy team to make a decision. If your ad is under further review, it will remain in the “Under Review” status until a decision is made.

Ad Approved with Limitations

In some cases, Google may approve your ad but with limitations. This can happen if your ad meets most of their policies but has one or two minor issues. For example, they may approve your ad but require that you add a disclaimer or make changes to the targeting.

Ad Approved Pending Verification

If your ad is approved pending verification, it means that Google needs to verify some information before your ad can begin running. This can happen if you are advertising for a sensitive topic such as healthcare or finance. Once the verification process is complete, your ad will begin running.

Ad Approved with Modifications

If your ad is approved with modifications, it means that Google has made changes to your ad to bring it into compliance with their policies. When this happens, Google will provide you with a list of the modifications they made and you will have the opportunity to review and approve them before your ad begins running.

Overall, understanding the possible outcomes of the review process can help you prepare for any situation that may arise. By staying informed and making any necessary changes to your ad, you can increase your chances of getting your ad approved and running on Google’s advertising network.

Troubleshooting Delayed Reviews

When you create a new ad or make changes to an existing one, it goes through a review process to ensure that it complies with Google’s advertising policies. Most ads are reviewed within one business day, but some may take longer if they require a more complex review.

If your ad has been under review for longer than expected, here are some things you can do to troubleshoot the issue:

  • Check the status of your ad: Log in to your Google Ads account and check the status of your ad. If it’s marked as “under review,” it means that it’s still being reviewed. If it’s marked as “approved” or “disapproved,” it means that the review process is complete.
  • Review your ad for policy violations: Make sure that your ad complies with Google’s advertising policies. If it violates any policies, it may be disapproved or require a more complex review. You can review Google’s advertising policies here.
  • Contact Google Ads support: If you’ve checked the status of your ad and reviewed it for policy violations but it’s still under review, you can contact Google Ads support for assistance. They can provide more information about the review process and help you resolve any issues.

In some cases, delayed reviews may be caused by technical issues or errors. If you suspect that this is the case, you can try the following troubleshooting steps:

  • Clear your cache and cookies: Clearing your cache and cookies can help resolve technical issues with your browser. You can find instructions for clearing your cache and cookies here.
  • Try a different browser: If clearing your cache and cookies doesn’t work, try using a different browser to access your Google Ads account.
  • Check your internet connection: Make sure that your internet connection is stable and that you’re not experiencing any connectivity issues.

If none of these troubleshooting steps resolve the issue, contact Google Ads support for further assistance. They can help you identify and resolve any technical issues that may be causing delayed reviews.

Conclusion

In conclusion, the length of time it takes for Google Ads to be reviewed can vary depending on a number of factors. While most ads are reviewed within one business day, some complex reviews may take longer. Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations, or temporarily restrict ad serving to ensure policy compliance.

It is important to note that the review process is in place to ensure that ads meet Google’s policies and guidelines. Ads that violate these policies may be disapproved or restricted in visibility. If an ad is disapproved, advertisers have the opportunity to make changes and resubmit the ad for review.

Here are some key takeaways to keep in mind when it comes to the Google Ads review process:

  • Most ads are reviewed within one business day, but some complex reviews may take longer.
  • Google reserves the right to prioritize ad reviews or re-reviews to ensure system stability or policy compliance.
  • Ads that violate Google’s policies may be disapproved or restricted in visibility.
  • Advertisers have the opportunity to make changes and resubmit disapproved ads for review.

Overall, it is important for advertisers to be patient during the review process and ensure that their ads comply with Google’s policies and guidelines. By doing so, they can ensure that their ads are approved and reach their intended audience.

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