How Long Does It Take to Get Google Ads Certified?

How Long Does It Take to Get Google Ads Certified

Are you wondering how long it takes to acquire Google Ads certification? As a crucial step in advancing one’s digital marketing career, many dedicate time and energy into this free but rigorous process.

This blog post is your comprehensive guide on the duration of the certification process, helping you navigate through requirements, exams, study tips and more. Let’s dive in to ease your journey towards becoming Google Ads certified!

Key Takeaways

  • It typically takes several weeks to several months to obtain Google Ads certification, depending on factors such as prior knowledge and study commitment.
  • Each Google Ads exam takes approximately one hour and 15 minutes to complete, with around 100 to 120 questions.
  • Factors that can affect the timeline include prior knowledge and experience, learning style, exam performance, other commitments, and individual motivation.
  • Allocating around 30 – 50 hours for studying and preparation is recommended to fully grasp the concepts covered in the exams.

Google Ads Certification Process and Requirements

To become Google Ads certified, you need to complete the relevant certification exams and meet certain requirements set by Google.

How to become certified

Entering the world of Google Ads certification requires deliberate steps. First, create a Google Skillshop account as this is where all your learning and test-taking will happen. Next, navigate to the Google Ads module and choose from various courses like Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, and App Advertising. Complement your study with additional materials; YouTube videos may seem handy but remember that quality information often lies within comprehensive online courses or textbooks. After dedicating the right amount of study time (typically between 100-120 minutes per exam), it’s time to test your knowledge. Each certification exam contains approximately 100 to 120 questions and must be completed within one hour and 15 minutes.

Overview of the certification exams

The Google Ads certification exams are a series of tests designed to assess your knowledge and proficiency in various aspects of Google Ads. These exams cover topics such as search advertising, display advertising, video advertising, shopping advertising, and mobile advertising.

Each exam consists of approximately 100 to 120 questions and must be completed within a time limit of one hour and 15 minutes. The exams are free to take and can be accessed through the Google Skillshop platform.

Upon completion, you will receive an official certificate from Google that validates your expertise in managing Google Ads campaigns. It is essential to note that there is also a separate certification for Google Analytics, which complements the Google Ads certification but focuses specifically on data analytics within the platform.

Changes in the exams

Google frequently updates and improves its certification exams for Google Ads. These changes ensure that the exams remain relevant and up-to-date with the evolving digital marketing landscape.

It’s important to stay informed about these changes as they can affect your preparation strategy. The majority of the Google Ads certification exams take between 100 and 120 minutes to complete, containing approximately 100 to 120 questions.

Knowing what to expect during these exams and staying updated on any changes will help you better prepare for success in obtaining your Google Ads certification.

What happens if you fail an exam

If you fail a Google Ads certification exam, don’t worry – there’s no need to stress! You can retake the exams after 24 hours, giving you ample time to review your answers and brush up on any areas where you struggled.

It’s important to note that failing an exam won’t have any negative consequences for your current Google Ads account or access to other resources. So take it as a learning opportunity, go back through the materials and study guides, and give it another shot.

With dedication and practice, success is just around the corner!

Study tips for the exams

To prepare for the Google Ads certification exams, here are some valuable study tips:

  1. Familiarize yourself with the exam format: Understand the structure and types of questions you can expect in the exams. This will help you plan your preparation effectively.
  2. Review the exam study guide: Google provides study guides for each certification exam. Go through these guides thoroughly to understand the topics, concepts, and skills that will be tested.
  3. Use official Google resources: Take advantage of the free learning materials provided by Google, including tutorials, guides, and videos. These resources cover all aspects of Google Ads and can greatly enhance your understanding.
  4. Practice with sample questions: Google offers practice exams that simulate the actual testing environment. By practicing with these sample questions, you can familiarize yourself with the exam style and assess your knowledge gaps.
  5. Get hands-on experience: Apply what you learn by creating real campaigns in a test account or by assisting a professional in managing live campaigns. Practical experience will solidify your understanding of concepts and make studying more effective.
  6. Join online communities: Engage with fellow marketers and experts in dedicated forums or social media groups discussing Google Ads certification topics. Participating in discussions can provide valuable insights and help clarify any doubts you may have.
  7. Stay updated with industry news: Keep up-to-date with changes in digital marketing trends, tools, and best practices by following reputable industry blogs, publications, and podcasts. This will ensure you are aware of any updates regarding Google Ads that may be relevant to your certification exams.
  8. Time management is crucial: Create a study schedule that allows for regular practice sessions while balancing other commitments. Be disciplined about sticking to your study routine to ensure consistent progress.
  9. Take breaks when needed: While it’s essential to dedicate time to study, don’t forget to take breaks regularly. Taking short breaks will help refresh your mind and improve focus during studying sessions.
  10. Review and revise: Consistently review the material you have studied to reinforce your understanding of key concepts. This will help you retain information better and feel more confident during the exams.

Duration and Time Commitment for Google Ads Certification

The duration to get Google Ads certified varies depending on individual factors such as prior knowledge and experience, but it typically takes several weeks of dedicated study and preparation.

How long it takes to get certified

Obtaining Google Ads certification typically takes some time and commitment. On average, it can take a few weeks to several months to complete the certification process depending on your prior experience and dedication.

The duration of the process also depends on factors such as how much time you can allocate for studying, whether you have any relevant knowledge or experience in digital advertising, and how quickly you can grasp the concepts covered in the exams.

To give you an idea, each Google Ads exam takes around one hour and 15 minutes to complete, with approximately 100 to 120 questions. Keep in mind that these exams are free to take and passing them is necessary for obtaining certification.

Factors that can affect the timeline

Several factors can impact the timeline for obtaining your Google Ads certification. Consider the following:

  1. Prior knowledge and experience: Your existing knowledge and experience in online advertising and digital marketing can significantly impact the time it takes to prepare for the certification exams. If you already have a strong foundation, you may require less time compared to someone starting from scratch.
  2. Study commitment: The amount of time you dedicate to studying and preparing for the certification exams can affect how quickly you become certified. Regular study sessions, reviewing course materials, and practicing with sample questions can expedite your learning and ensure you’re well-prepared.
  3. Learning style: Everyone has different learning styles, so finding a study method that suits you is crucial. Some people may prefer self-paced online courses, while others might benefit from attending live training sessions or working with a study group. Understanding your preferred learning style can help optimize your study time.
  4. Exam performance: Your performance on the exams themselves will naturally affect how long it takes to obtain your certification. If you pass each exam on your first attempt, you can progress more quickly through the certification process. However, if you need to retake exams or spend additional time reviewing challenging topics, it will extend the timeline.
  5. Other commitments: If you have other personal or professional commitments that demand your time and attention, such as a full-time job or family responsibilities, it may take longer to complete the required coursework and pass all the exams. Balancing these commitments alongside your study schedule will determine how quickly you progress.
  6. Individual motivation and dedication: Finally, your own motivation and dedication play a significant role in determining how quickly you obtain your Google Ads certification. Consistently setting aside time for studying, staying focused during study sessions, and actively engaging with course materials are all essential factors in expediting your journey towards certification.

Recommended study and preparation time

To effectively prepare for the Google Ads certification exams, it is recommended to allocate a sufficient amount of study and preparation time. On average, individuals should plan on dedicating around 30-50 hours to fully grasp the concepts covered in the exams.

This includes reviewing online resources, taking practice tests, and familiarizing oneself with campaign management best practices.

It’s important to note that the duration may vary based on individual learning styles and prior experience with Google Ads. Additionally, candidates are advised to stay updated with any changes or updates made by Google regarding its advertising platform.

Benefits of Google Ads Certification

Google Ads certification offers numerous benefits, including enhanced career opportunities, increased credibility and trustworthiness, access to exclusive resources and updates, as well as higher earning potential.

Career advancement opportunities

Achieving Google Ads certification opens up a world of career advancement opportunities in the digital marketing field. By becoming certified, you demonstrate your expertise in managing Google Ads campaigns, which can make you a valuable asset to employers and clients alike.

With this certification, you can qualify for positions such as PPC specialist, digital advertising manager, or even start your own consultancy business. Additionally, having Google Ads certification on your resume can give you an edge over other candidates when competing for job promotions or new career opportunities.

It shows that you have invested time and effort to expand your knowledge and skills in the ever-evolving world of online advertising. Don’t miss out on the chance to take your digital marketing career to new heights with Google Ads certification!

Increased credibility and trust

Obtaining Google Ads certification can significantly increase your credibility and trust as a digital marketer. This certification demonstrates to potential clients or employers that you possess the necessary skills and knowledge to effectively manage Google Ads campaigns.

It serves as proof of your expertise in maximizing ad performance, optimizing budgets, and targeting specific audiences. With this credential, you gain an edge over competitors who lack official recognition from Google.

Moreover, clients are more likely to trust certified professionals with their advertising budgets, knowing they have the required proficiency to deliver results. By showcasing your Google Ads certification, you establish yourself as a reputable and trustworthy expert in the field of online advertising.

Access to exclusive resources and updates

Google Ads certification provides professionals with access to a range of exclusive resources and updates that can help them stay ahead in the digital marketing industry. Certified individuals gain access to the latest tools, strategies, and best practices directly from Google.

This means they have access to valuable information that can enhance their advertising campaigns, improve targeting, optimize ad performance, and ultimately drive better results for their clients or businesses.

Additionally, certified professionals receive regular updates on new features, trends, and insights in the ever-evolving world of online advertising. By staying informed about industry developments through these exclusive resources and updates, certified individuals can confidently implement effective strategies to achieve success in their digital marketing efforts.

Higher earning potential

Becoming Google Ads certified opens up opportunities for higher earning potential in the digital marketing industry. Businesses are increasingly relying on Google Ads to advertise their products and services, and they need skilled professionals who can effectively manage their ad campaigns.

By becoming certified, you demonstrate your expertise in Google Ads, making you a valuable asset to employers or clients. With this certification, you can command higher wages or rates as businesses recognize the value of having a certified professional handle their advertising efforts.

In fact, according to PayScale, individuals with Google Ads certifications earn an average salary that is 20% higher than those without certifications. So investing the time and effort into obtaining your Google Ads certification can pay off significantly in terms of career advancement and financial rewards.

Frequently Asked Questions about Google Ads Certification

In this section, we will address some common questions that people have about Google Ads certification.

Certification cost

The Google Ads certification exams are completely free to take, meaning there is no cost associated with becoming certified. This allows individuals to obtain valuable industry recognition without any financial barriers.

So, whether you’re a digital marketing professional looking to enhance your skills or an aspiring marketer hoping to stand out in the job market, the Google Ads certification offers a cost-effective way to showcase your expertise and boost your career prospects.

With the knowledge gained from these exams and the credibility it brings, you’ll be well on your way to unlocking new opportunities in the ever-growing world of online advertising.

Retrieving your certificate

Once you have successfully completed the Google Ads certification exams, you can easily retrieve your certificate directly from the Google Partners platform. Google will review and verify your certification request, and upon approval, they will notify you of their decision.

You will receive an email confirmation with instructions on how to access and download your official Google Ads certificate. It’s important to note that all certifications obtained through the Google Partners platform are valid for one year before they expire.

So, make sure to stay up-to-date with any changes or updates in order to maintain a current and valid certification status.

Relevance and value of certification

Obtaining a Google Ads certification holds immense relevance and value in the digital marketing field. It showcases your expertise and proficiency in using Google Ads, a powerful advertising platform.

With this certification, you can stand out among competitors and gain credibility with potential clients or employers. The certification validates your knowledge of best practices for creating effective ad campaigns, optimizing performance, and analyzing data to drive results.

It also demonstrates your commitment to continuous learning and staying up-to-date with industry trends. Additionally, being certified opens doors to new career opportunities and increases your earning potential in the fast-growing world of online advertising.

Is it worth getting certified?

Google Ads certification is definitely worth pursuing if you’re looking to advance your digital marketing career. It holds significant value in the industry and can open up new opportunities for you.

Not only does it showcase your expertise in Google Ads, but it also boosts your credibility and trustworthiness among clients and potential employers. Additionally, being certified gives you access to exclusive resources and updates from Google, allowing you to stay ahead of the curve with the latest trends and strategies.

Moreover, having a Google Ads certification can potentially increase your earning potential as companies often prefer to work with certified professionals. So, investing time in obtaining this certification is undoubtedly a smart move that can help propel your career forward.

Conclusion: Taking the Next Step in Your Digital Marketing Career

In conclusion, obtaining Google Ads certification is a valuable investment of your time and effort in advancing your digital marketing career. While the exact duration may vary depending on individual factors, most candidates can expect to spend several weeks preparing for and completing the certification exams.

The benefits are well worth it, including increased career opportunities, enhanced credibility, access to exclusive resources, and higher earning potential. So take that next step and become Google Ads certified today!


1. How long does it take to get Google Ads certified?

The time it takes to get Google Ads certified can vary depending on factors such as your prior experience, the amount of time you dedicate to studying and preparing for the exams, and how quickly you grasp the material. On average, most individuals spend around 10-15 hours studying before taking the exams.

2. Are there any prerequisites or requirements for becoming Google Ads certified?

There are no specific prerequisites or requirements for becoming Google Ads certified. However, having some prior knowledge or experience in digital advertising can be beneficial in understanding the concepts better and passing the exams more easily.

3. How many exams do I need to pass to become Google Ads certified?

To become Google Ads certified, you need to pass two exams: the Advertising Fundamentals exam and one additional exam from a list of available specialties (such as Search Advertising, Display Advertising, Video Advertising, etc.). Each exam consists of multiple-choice questions that assess your knowledge of different aspects of advertising on Google’s platforms.

4. Is it necessary to renew my Google Ads certification periodically?

Yes, it is necessary to renew your Google Ads certification periodically. Currently, certifications are valid for one year from the date they were earned. To maintain your certification status after this period expires, you will need to retake both exams again or meet certain continuing education requirements set by Google.

Similar Posts