How Long Do Google Ads Stay Under Review? [Ad Review Duration]

Are you puzzled about why your Google ads are still under review, wondering how long this process takes? Factually, most ads are reviewed by Google within just one business day. In this article, we will dive deep into unraveling the mysteries of the ad review duration for Google Ads and explain factors that might affect it.

Stick around to arm yourself with some insider tips on optimizing your ad campaigns and reducing your wait time!

Key Takeaways

  • Google typically reviews ads within one business day.
  • Factors like ad content and volume of ads being reviewed can affect the duration of the review process.
  • Ads that violate policies or have issues may take longer to be reviewed.
  • Advertisers should follow Google’s guidelines.and fix any disapproved ads promptly.

How Google’s Ad Approval Process Works

Google’s ad approval process involves reviewing ads to ensure they comply with prohibited content and practices, include restricted content appropriately, and adhere to editorial guidelines.

Prohibited content and practices

Google has rules about what you can and cannot do in your ads. These are called prohibited content and practices. Google says no to some things, like:

  1. You can’t show stuff that breaks the law.
  2. You can’t lie or try to trick people with your ads.
  3. You can’t use other people’s work without asking them first.
  4. You can’t put bad things in your ads, like drugs or guns.
  5. You can’t make ads about some touchy topics, like politics or religion.

Restricted content

Restricted content includes certain types of products, services, and content that have specific limitations and guidelines imposed by Google. Here are some examples:

  • Alcohol-related content: Ads promoting alcohol must comply with local laws and regulations.
  • Financial products and services: Ads for loans, credit cards, or investment opportunities must adhere to Google’s policy requirements.
  • Healthcare-related content: Ads that make claims about medical treatments or prescription drugs must be supported by appropriate certifications or credentials.
  • Political ads: These ads might require additional verification processes to ensure transparency in the political campaign.

Writing ads that follow editorial guidelines

Writing ads that follow Google’s editorial guidelines is crucial for a successful ad campaign. Here are some tips:

  • Use clear and concise language in your ad copy.
  • Avoid using excessive capitalization, exclamation marks, or special characters.
  • Make sure your ad provides accurate and relevant information to users.
  • Do not include prohibited content or engage in restricted practices, such as promoting gambling or illegal activities.
  • Keep your ad text free from offensive or inappropriate language.
  • Adhere to copyright laws and avoid using copyrighted material without permission.
  • Ensure that your landing page matches the content and claims made in your ad.

Average Approval Times for Google Ads

The duration of ad review for Google Ads varies based on different factors and can range from a few hours to several days.

Factors that affect ad review duration

The duration for ads to stay under review can be influenced by a few factors. The content of the ad, targeting options chosen, and the overall volume of ads being reviewed can all impact how long it takes for an ad to go through the review process.

Additionally, if there are any issues or policy violations with the ad, it may take longer for Google to review and approve it. It’s important for advertisers to consider these factors and be patient while waiting for their ads to be reviewed.

Typical review timeframes

Typically, Google reviews most ads within one business day. However, the review timeframe may vary depending on different factors including the ad content, target audience, and the overall volume of ads being reviewed.

Review Timeframes Description
Within 1 Business Day This is the average time it takes Google to review and approve most ads. It applies to both new ads and changes to existing ads.
More than 2 Business Days If an ad review extends beyond this timeframe, advertisers are advised to check the ad’s status or contact Google Ads for assistance. This may indicate a complex review process or a possible issue with the ad.
3 to 15 Months This is how long it typically takes for a Google Ads campaign to mature and develop. While not directly part of the ad review process, it’s a crucial timeframe that advertisers need to understand to successfully manage their campaign.

Remember, while one business day is the average review timeframe, some ads may need more time to be thoroughly reviewed. This ensures that all ads align with Google’s advertising policies, promoting a safe and positive experience for all users.

Troubleshooting Disapproved Ads or Suspended Sites

Fix disapproved ads by identifying and addressing the specific issues that led to their rejection, such as prohibited content or misleading claims. Additionally, resolve problems with suspended sites by rectifying any violations of Google’s policies, ensuring a compliant and user-friendly website experience.

Fixing disapproved ads

To fix disapproved ads, follow these steps:

  1. Review the ad policy: Check the policy that your ad violated. Google provides a detailed explanation of why your ad was disapproved.
  2. Make necessary changes: Make modifications to your ad to comply with the policy. This may involve removing prohibited content or adjusting the wording.
  3. Resubmit for review: Once you have made the changes, submit your ad for review again. It will go through the approval process once more.
  4. Monitor status: Keep an eye on the status of your ad. If it remains disapproved after two full business days, contact Google Ads for assistance.
  5. Seek support: If you are unsure about how to fix the issue or need further guidance, reach out to Google Ads support for help.

Resolving issues with suspended sites

If your site gets suspended, here are some steps you can take to resolve the issue:

  • Review your site for any violations of Google’s policies.
  • Make the necessary changes to comply with the policies.
  • Request a review of your site by submitting an appeal through Google Ads.
  • Be patient and wait for Google to reevaluate your site.
  • If your appeal is successful, your site will be unsuspended and eligible to run ads again.

What to Expect After the First Week of Running Google Ads

After the first week of running Google Ads, it is important to understand the learning period and closely monitor performance to make necessary adjustments.

Understanding the learning period

During the initial phase of running Google Ads, it’s important to understand that there is a learning period. This means that your ads may not immediately deliver the desired results.

It takes time for the ad campaign to gather data and optimize its performance. Typically, this learning period lasts around 1-2 weeks. During this time, it’s crucial to monitor your ad performance closely and make any necessary adjustments based on the data you collect.

By analyzing how your ads are performing and making tweaks as needed, you can improve their effectiveness and ensure better results in the long run. Remember, patience is key during this learning period as it allows your ad campaign to adapt and perform at its best.

Monitoring performance and making adjustments

To ensure the success of your Google Ads campaign, it’s important to monitor its performance and make necessary adjustments. Here are some key steps to follow:

  1. Regularly track the performance metrics of your ads, such as click – through rates (CTR), conversion rates, and cost per acquisition (CPA).
  2. Analyze the data to identify trends and patterns that can help you understand what’s working and what needs improvement.
  3. Use A/B testing to experiment with different ad variations, headlines, or calls-to-action to see which ones perform better.
  4. Adjust your targeting settings based on the audience demographics and behavior insights you gather from the performance data.
  5. Keep an eye on your competitors’ ads and strategies to stay competitive and find opportunities for improvement.
  6. Continuously optimize your keywords by adding new relevant ones or removing underperforming ones.
  7. Optimize your landing pages to ensure they align with your ads and provide a seamless user experience.
  8. Consider using remarketing campaigns to re – engage with users who have previously shown interest in your products or services.


In conclusion, Google typically reviews most ads within one business day. If your ad is under review for more than two full business days, it’s important to check its status and reach out to Google Ads for assistance.

Remember that the duration of the review process can vary based on factors like ad content and volume of ads being reviewed.


1. How long does it usually take for Google Ads to be reviewed?

The review process for Google Ads typically takes about 1-2 business days.

2. What can cause delays in the review of Google Ads?

Delays in the review of Google Ads can occur due to factors such as a high volume of ads being submitted, complex ad content requiring manual review, or policy violations that need clarification.

3. Can I expedite the review process for my Google Ads?

There is no guaranteed way to expedite the review process for Google Ads, but ensuring compliance with policies and guidelines can help prevent unnecessary delays.

4. Is there any way to check the status of my ads during the review period?

Yes, you can monitor the status of your ads by logging into your Google Ads account and checking the “Ad Status” column. This will provide information on whether your ads are under review or have been approved or disapproved.

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